Your long-term social media plan

Your long-term social media plan


Hey. Getting serious with social media
means a lot of work and you can find yourself
lost pretty quickly if you don’t have a plan. This video will give you
all the details you need to put a plan on paper
and show you some tools that can help you put it into action. Let’s jump straight in. If you’ve already
started to dabble in social media you’ve probably noticed
how much work it takes to do things well. It’s not easy to keep
everything up to date, reply and interact
with all your connections, or come up with a steady stream of ideas for unique and interesting things to be posted all the time across a number of different networks. But don’t worry. The key is to sit down
and sketch out a formal plan of what you want to post, when you want to post it, and what makes sense to post– and even who at the business
should be posting. Why is that so helpful? Well, if you just assume you’ll have enough free time
to come up with creative, compelling posts on the spot, the odds are you’ll end up disappointed. Life gets in the way
and other things take priority. And without a plan
your social pages might end up silent for too long, or your posts might be lower in quality because you’re feeling the pinch for time. It’s understandable. This stuff is challenging,
and you’ve got a lot going on. But the truth is
a good social media strategy deserves just as much
careful planning and thought as any other type of marketing. Alright, so what should
a social media plan look like? Consider the next 6 to 12 months and start creating a calendar. Sketch out details like what topics
it makes sense for you to post about, what’s your audience interested in. Then take it a step further. When does it make sense
to post about those topics? If we go back
to our vintage clothing shop, think about when there might be
a major fashion show, special shopping seasons
like back-to-school or the holidays, or other timely events
that you can piggyback on. Whether you post daily, hourly, or weekly, laying out your calendar
will help make sure that you’re consistent in your sharing. What and when is a great start, but you also have to consider
where you should be posting. For example, if you’re sharing
some awesome pictures of the new line of dresses
that just came into the shop, that might be a great update to share on social sites
like Instagram or Pinterest. On the other hand, if you want to share a special offer
for your biggest fans, you might share that with your connections on Facebook or Google+ instead. Next, don’t forget to think about who’s going to be doing
all of this posting and sharing. Are you going to be doing it all yourself, or are you going to share the work? Writing down who’s responsible
for what in your plan will help make sure
you can follow through. And finally, don’t forget about the why– why are you posting all these updates? Which business goals
are your posts meant to support? If social media is all about
raising awareness for you, make sure your posts
are designed to do that. On the other hand,
if social media is more of a way for you to deepen relationships
with your existing fans and customers, your posts are going to look
quite different. There’s no right or wrong approach, but again, make sure
you know why you’re sharing and what you’re sharing. So, that’s a social media plan. Once you’ve got all these tasks
spread out across the calendar for the next several months, all of a sudden it’s much easier to see how you’re going to tackle
the brave new world of social media. You might be thinking,
“Well, it’s a lot of work, how am I going to actually do it?” Well, wouldn’t it be great if you could
block out a day in your calendar, write up all the things you’d like to post
in the next six months and then queue them up
so they automatically get shared when you’re ready? The good news is there are tools out there that can help you do that and more. With social media management tools
like HootSuite, Buffer, and Everypost, you can create the things
you want to post, and share, in advance. You can decide which networks
you want to share them on. And you can collaborate
with your co-workers to let them help you along the road
to social media success. On top of that,
you can use tools like these to listen to what people are saying
back to you on social media. You didn’t forget, did you? Social media is a two-way conversation, not just a megaphone
for you to broadcast your messages. So, what have we learned? Social media takes
some work and dedication if you want to have real success. Putting together a detailed plan will help you take your efforts
to the next level. And there are lots
of tools available to help you. Now you’re well on the way
to conquering social media.

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