Why Does Google Kill So Many Products? | Untangled

Why Does Google Kill So Many Products? | Untangled


So I’m an Android user, and I used to use Google Hangouts to text. Syncing all my texts with
my computer was great, but then Google killed Hangouts. Yeah, I can technically still use it, but what’s the point of using an app that’s about to be shut down? Something similar has
probably happened to you because Hangouts isn’t alone. Google has killed over 150 apps, products, or services since 2006. There are entire websites dedicated to cataloging dead Google products. How can a company as big
as Google be so unreliable? All right, let’s go over
some Google products that have met an untimely death. Inbox was an email app that
Google released in 2014. It had features and UI options
that the Gmail app lacked, but Google shut down Inbox in 2018, and Google’s messaging ecosystem
is an even bigger mess. Google introduced its new
messaging app, Allo, in 2016. – We’re gonna walk you through three areas that make Allo really special. Narrator: But then it shut down
Allo just three years later. Google has even shut down
its URL-shortening service. But what about hardware? Surely Google wouldn’t abandon entire physical product lines. Google used to partner
with companies like LG to produce a line of smartphones
under the Nexus brand. But after the Nexus 6P,
Google stopped making these devices and moved on
to its flagship Pixel phones. Also on the chopping block? Chromecast Audio, which
was discontinued last year. Google is even shutting
down the consumer side of its social network Google+. OK, so that one isn’t exactly beloved, but it still counts. OK, I think you get the picture. But why does Google do it? Why kill off so many products? Well, Google is a big company, and a lot of their teams
work independently. And when the structure or
focus of these teams change, the products they’ve
developed usually changes too. Google Play Music was created in 2011, but now Google also has YouTube Music. Two services that are very similar. So Google announced that they planned to replace Google Play
Music with YouTube Music. Let’s say two separate teams develop their own messaging apps,
then those teams merge. There’s a good chance that
one app is going away. Services can also be shut down because their original purpose or
function has become outdated. Instead of being updated,
it may just be canceled. When these services shut
down, users have to do a ton of research to figure out
when the app will truly die, what happens to their data, and how do they migrate to another app. It always sucks when an app
you use suddenly shuts down, but what’s the broader effect of all these canceled products? Antonio: Looking at a list, Google has killed a lot of things, but nothing that’s really
big or has a huge impact. Like, Google hasn’t killed
Gmail, for example, or YouTube. Google’s very good at
experimenting and also making it seem like the experiment
is the real deal. They’ll just release something
into the wild and see if it sticks, and if people
don’t like it or don’t use it, OK, we’ll sort of cancel it and kill it. What often tends to happen
is that a new version or a rebranded version of
that old app or service that it killed shows up later. Other companies like Apple, for example, is much more calculated
about what it releases and what it kills off. It does create a sense of sort
of vagueness or uncertainty about how long its new
products will hang around for. Narrator: Unfortunately for Google, this has already started to happen. Google announced their upcoming
game-streaming platform, Stadia, in March. Giving users the freedom to
play a game on any device without needing powerful
hardware is an awesome promise. Phil Harrison: I’m thrilled
to announce that Stadia is launching this year, 2019. Narrator: But if users are gonna
invest their time and money into a platform, they wanna
know if it will stick around and not disappear three years later along with their game library. I use Google’s video-calling app, Duo. It’s really good actually, but I’m always worried that
they’re going to abandon it. It was released around the
same time as Allo and, yes, there have been a lot of updates, but there’s no guarantee
that it’ll stick around. On the flip side, people were surprised when Google moved its
phone-carrier service, Project Fi, out of the project phase. They even renamed it to just Google Fi. But even with the name change,
I still worry that Google will shut it down one day,
which will force me and others to find a different carrier. OK, so Google clearly has a ton of ideas, but they don’t always follow through. But for services like messaging, you want to use something
that’ll stick around and not go away right after
you convinced your friends and family to start using it. If you use a lot of
Google services like I do, you never really know if your favorite app is on the chopping block or not. We just need to enjoy apps like Duo while we still have them. Google, I swear to God. Make something else that’s
similar to Hangouts, or don’t kill Hangouts! Just don’t kill Hangouts, that’s it. ‘K, I’m done, bye.

100 thoughts on “Why Does Google Kill So Many Products? | Untangled

  1. Audience members need to chuck tomatoes at presenters whenever they announce new services at IO. Google needs to know we can't stand for this.

  2. Google should fix password reset recovery because Google don't want to verify that my account belongs to me and I lost my mobile phone number

  3. they also killed project ara, google started killing all their innovative products since they merged with alphabet …. the company became tooo profit & brand oriented since then and that strategy might kill google as they are not apple to bet on their brand to keep the customers around to buy NOTHING by tooo much money

  4. Is flipping ridiculous stop making products if you're not going to follow through plain and simple for real

  5. I use Google Hangouts to call phones without a SIM card. I understand Google Hangouts is closing in October. Will any of the replacement service provide free phone calls to phones?

  6. Great.. so now I'm going to have to find a 3rd party music player since my phone didn't exactly come with a clearly accessible one of it's own out of the box. My phone came with the Play Music app pre-installed.

  7. I was on Google Plus for nearly ten years and it was much better than Facebook. Thankfully they left Hangouts and YouTube alone. I miss Google Plus. Probably has more to do with greed than anything else.

  8. Listen to me, bucko: that's what innovation is about! Try and error, repeat and succeed. Google takes us with them along the journey.
    And if you think you're slightly uncomfortable with the cancellation of a project, you cannot even fathom the stress the developer team is going through.

  9. They're playing google play music and now I can't say "Ok google play Song Title" to my google mini
    -_-).

  10. I think if they keep going at this rate they will always be behind iPhone, love or hate apple but they keep services like iMessage and photos going because they want life time retention.

  11. Google Allo was actually so great, they could've dominated the instant message industry and somehow they canceled the project???

  12. google is like a crazy college student group.they make stuff like drop outs. this is why so much churning out of products. lots of them fails, few pass and make big money. apple is too much calculative. it is making big money but they lack innovation. good for making money, but not for changing world. ill anyday pick up google.

  13. Google is not going to kill Duo at all. That's the best and people are really using it as it's integrated within the contacts.

  14. Google sucks, their services are way too unreliable.
    I stick with Samsung for that reason.
    Why buy a Pixel phone then all the features end being discontinued.
    Buy Sammy instead.

  15. Google Glass!!!!!! Remember that? Those glasses with a screen in the lense? I really wanted a pair of those and then I realized how silly they looked on people in the demo pics. Did they ever actually release?

  16. Hangouts sucked in part because you couldn't control/block folks. I still get annoying invites on that silly app

  17. 2030:
    Me: Finally I get a phone!
    Opens Phone

    Phone: Sorry Android has been terminated, please call you're local android service center for help.

    Me: Takes out the gun…

  18. products such as inbox, allo were redundant. They should never have created it in the first place. Google need to think if the next piece of software could be a feature or an entirely different application. I hope YouTube premium streaming services die too. They better stick to what they are good at.
    Meanwhile Mark zuckerberg is contemplating merging the backends of all three services the company owns.

  19. What tech companies, issues, or stories do you want to see us cover next? Let us know in the comments below!

  20. The only good thing they gave us was their search engine and google earth/maps the rest can all fade away!

  21. They kill the apps because it truly doesn't make sense to invest money in apps that no one heard of or unused…

  22. My friend has a phone which he gets to use for 30 minutes every 2 hours he's parents are strict and they won't let him get a number the only way we get to chat is on hangouts and if hangouts shuts I would not be able to communicate with him

  23. Goggle: look at all of the apps we shut down <Doesn't feel sad> [some months later] we have a new platform. {pasts 2 years} platform already shut down BUT THEY WONT SHUT DOWN YOUTUBE ( AM SO WORIED FOR GOOGLE (。・д・。)

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