What Is SEO & How Does It Work?  100% Free Beginner’s Guide To SEO.

What Is SEO & How Does It Work? 100% Free Beginner’s Guide To SEO.


SEO! All right… Welcome! Miles here, milesbeckler.com
this video is all about SEO. Specifically. We’re going to answer the question, “What
is SEO?” You’re going to understand how to do it and I want to put a new perspective
on this idea. So even if you heard of SEO and you know what search engine optimization
is, we’re going to go deeper than just the definition. Now before we start, I don’t sell
SEO courses. I don’t do SEO services. I have nothing to sell you at all. I really want
to help you understand from a new perspective what search engine optimization is so you
can become a master of it and obviously I’ve said it multiple times already. S e o stands
for search engine optimization. It’s ultimately the process of designing, creating, and publishing
your content in a way that the search engines are going to love. Therefore, you and your content will rank
highly. Now we’re going to go into the theories of how these work. I have a free SEO course
here on Youtube. The link is in the description below. It’s about an hour, 30 hour, 45 class
where we go through the extremely tactical and mildly nerdy steps, right? All of those
actual tactics. This is going to be a little bit more in the theory realm, but you’re going
to get a ton of value from it. So I just want you to know that’s down below. Now, search
engine, we’re going to start there, right when we talk about search engines, there surely
are hundreds and hundreds of different search engines, but we’re really talking about to
number one is Google and number two is youtube. Those are the number one and two most common
search engines on the web. Sure, there’s bing, there’s Yahoo, there’s duck, duck, go. There’s all kinds of different search engines
and even Amazon is a search engine, right? And all of them have their own variation of
how this works. And you can apply SEO to all of those different search engines. But again,
for this um, kind of example, or for this video, we’re really talking about Google as
number one because of the massive amount of traffic. My wife’s website has generated over
33 million visits. Most of those have come from Google because of the content we created
and how we created that content. This channel you’re watching here on youtube gets displayed
for thousands and thousands of keyword phrases. Most of my visits, and most of the people
who have found my videos here found me through the search engine of youtube. Many found me
from the Google search engine actually. And that’s how I’ve grown this channel to about
6 million views in under three years and over a hundred thousand subscribers in under three
years. So let’s break this down. First, you need
to learn and understand how the search engines work, and probably more importantly, how the
search engines make money. Okay? So when we understand the platform, what their goals
are and how they operate, we can then understand what we need to to become a positive partner,
because that’s the true goal of SEOs become a powerful, positive publishing partner to
the platform. A lot of p’s right there. So what, how does Google make money? Well, Google
has essentially turned itself into the question answer provider for billions and billions
people every single day. Google makes money when a user searches for a question, searches
for a topic, searches for something, and then the relevant results are displayed with advertising
above. And when a user clicks on the advertising, that’s when Google makes money. Okay. On Youtube,
it’s a very similar situation, but it’s all done with videos, okay? Youtube has a huge catalog of videos and when
a user searches for a video like how to repair a Kenmore dishwasher and they find all the
videos, there’s an ad that sits up top, there’s ads that can pre-roll, there’s ads mixed in,
and when a user views and potentially clicks through those ads, that’s when youtube makes
money. Okay? So their business model is based upon giving great results for users. So those
users keep coming back to the platform. If Google starts getting terrible results or
if if youtube starts giving rubbish results for your searches, you start searching for
how to fix a Kenmore washing machine and all of a sudden you’re getting how to fix a lawnmower
videos. There’s a mismatch in relevance and you’re going to stop using that platform,
which means they’re going to stop being able to display their advertising, which means
they don’t make any money. You go somewhere else and it’s game over for
them. Okay? Does this, is this making sense? So the number one overarching goal of the
search engines is to have the most relevant results that people love displaying at the
very top, right below the advertisements, right? They’ll put the ads people can pay
for the very top, but right below there, those organic listings are in Google’s eyes and
YouTube’s eyes the most relevant and the most helpful content. And we’re going to get into
what it, what it means or, or how that starts or how to get there, right? How to be that
most relevant content. But you need to understand that overarching theory is that if Google
users start having bad experiences from searching on Google, they’re going to go find another
search engine that they enjoy more. Same with Youtube. So first and next thing is how does
Google and Youtube operate? Well, the first thing they do is they build
an index. It’s essentially a database. And technically speaking, I’m probably going to
get some of these bits and pieces of jargon incorrect. And I’m okay with that. The goal
of this video is layman’s terms as normal people terms, right? I’m not trying to go
nerd out, I’m not talking to professionals here. I’m talking to beginners who want to
understand how SEO works. So Google has an index. Google has these little software applications,
we call them spiders, search engine spiders, and they crawl the web. This means they go
out and they’ve actually literally tried to understand a, they try to find every single
page in existence, every single website on the Internet. And then they build an index.
They catalog each and every one. Do you remember the Dewey decimal system at the library? It
was this big card catalog and you went and you pulled it in the drawer and you’re looking
up the topic or the book title and it said where to go find it. So Google has digitized this process. So the
first thing to know is that Google and youtube, the same way with videos, they have essentially
created a massive database, if you will, of every single page or post on every single
website that has ever been created. We’re talking probably be in the trillions of pieces
of content that are all indexed and then the Google spiders take all of the data. They
read top to bottom, inside out. They read the code, they try to look at the pictures
with their alt texts and little bits and pieces. They can work there. They read the actual
text on the page. They’re looking at the title covered all of these bits and pieces in greater
depth in the learn SEO video. That’s again linked to in the bottom, but what they’re
doing is they’re literally trying to understand what is the core topic for every page out
there. Okay, so they go find every page, which means
they follow every link, they go read. Then they try to understand what every single page
on every single website is about, and then they use other kinds of, well, essentially
it’s their algorithm that does this next part and their algorithm decides how strong every
page is for every specific keyword phrase and their algorithm is essentially going to
connect every page with one or more specific search phrases. Now, youtube does the same
thing with videos. If you just go to youtube, if you open a new tab and you type in learn
SEO, you’re going to see my learn SEO video. That’s 100% free sitting right on top. Why?
Because Youtube believes that that video out of every video ever published about learn
SEO is the most valuable. It’s the most watched, it’s the most engaged, it’s the one people
like the most. Therefore, it ranks at the very top. This
is search engine optimization in action, and it was all conscious. It was very specific
how I crafted that video with that end or that result in mind before I started. Okay,
so now we’re getting into the how to a little bit. Now that you understand how the search
engines work, how they make their money, how they build an index of every piece of content
they’ve ever been able to find, and then ultimately they try to connect relevance. There’s two
main factors that are always highly, highly, highly ranked by search engines, relevance
and engagement. Those are the two figures that they’re looking for. So Google is trying
to understand the relevance of your content by reading your content and it looks at who
else and what other pages and posts and what other social media accounts, what, what tweets
and what Facebook links and what Instagram updates, what linkedin updates are all pointing
to your piece of content and then may create some value. Their algorithm that says, well for the video
learn SEO, this one’s number one, this one’s number two, this one’s number three, and they’re
always readjusting and analyzing. So it’s the relevance of the content. That title.
Sure. All the bits and pieces you can manipulate on page combined with the relevance of all
the links and all of the social activity pointing to that piece. That’s the off page side of
things. Then their algorithm crunches all of those numbers and essentially it takes
every single page or post that’s ever been indexed for that phrase, and it ranks in an
order and within a millisecond it delivers that first page of results and it neatly tucks
in those three, four, five, six ads. However many ads Google is trying to put on there
today, and they all feel right in. And that is the kind of calculation that happens in
an absolute instance. It’s damn near magic how it all works. Now
you understand how this all works. So what can we do as content creators? One of the
biggest skills, one of the biggest things you can learn or do, one of the biggest skills
and practices, it’s kind of two sides, is keyword research. In the description below,
right below the learn SEO link, you’ll find my keyword research a playlist. It’s several
videos. We start with a brainstorm and then we get into some keyword research tools. I
show how to use some paid tools and I show how to use some free tools to help you understand
how keyword research works. And the reason that keyword research is important is this
is what the relevance in Google is based on. It’s based on keywords. Okay, so learn SEO
is a keyword phrase. Best Lawn mower. Four hills is a keyword phrase. Best Chiropractor near me is a keyword phrase.
So the first thing that you need to understand as someone who wants to rank your page or
post highly on Google is you need to understand what is the most valuable keyword phrase for
that thing you want to rank. Sometimes it’s a piece of information, like a video on how
to learn SEO. Other Times you actually want your product page to rank like best lawnmower
four hills. If you’ve got the hill [inaudible] 2000 and that’s what you want to rank for
there, then you understand you need to focus in on that keyword phrase. And really you
want to make sure you’re focused on a keyword phrase that has a high search volume and low
competition and we can go get this kind of data. That’s what I teach in those other videos.
So for this video, if you notice in the title, and I don’t remember the exact title that
I have right now, but I know it started out, um, essentially what is SEO was the main keyword
phrase that I was after. And then I had a, I think how does it work?
And, and believe beginner SEO was another thing I tried to get in there. So I’m, I’m
intensely focused on one specific keyword phrase with the title of this video and loosely
focused on two other relevant keyword phrases. Okay? That’s where the relevance comes in.
And then Google and youtube and all of the search engines, they monitor the engagement.
If you have Google analytics on your website, Google gets a lot of data about how long people
stay on your site, about what kind of actions. If they click through to two pages, if they
visit two, three, four, five pages on average, if they stick around on average for 22 seconds
or for two minutes and 22 seconds, and Google’s paying attention to this, who will is also
paying attention to your click through rate on the actual search engines results page,
we often call that a cert by the way, s, e, r. P, you’ll see it all capitalized. That just
means search engine result page, so the number one search engine result page has 10 organic
links on it to 10 of the most relevant sites that Google believes are the most relevant
sites for that topic. Then Google is monitoring how many people click on number one, how many
people click on number two and the moment number four starts getting more clicks by
percentage. Then number three. Number four is probably going to leap frog above number
three and this is why the click through rate on your title and your description is so important.
We need to optimize it for the search engine because it’s got to have the right keyword
phrase in it, but we also need to optimize it for the human in order to get the engagement
right. It’s the relevance that the Google Index works on and it’s the engagement that
click through rate that they’re monitoring, and the exact same thing is true here on Youtube. If you notice my thumbnails on my channel,
if you’re new to the channel, welcome, feel free to click the subscribe button, but you
may have noticed that my thumbnails here on this channel have changed a lot over the years
and I tried to get more curiosity inducing, more compelling, bigger words with bigger
texts, with less words to make it easier for people at a glance to understand what this,
what the value they’re going to get from watching this video actually is, right? I’m trying
to manipulate in a positive way, the click through rate because that’s engagement signal
that will support my relevance signal from getting my keyword research done and placed
into the right pieces on my content. Now at this point we’re talking about the keyword
research and and where to put those keywords and how to structure the content. On a blog
post or on a page, you have even more metrics that you can work with, right? There’s the, the h one tags, the heading two
heading three heading for, we have the bold, we have the Italics, you have bulleted list,
you have numbered lists, there’s a lot of different um, code-based factors that you
can leverage to build relevance towards your main keyword phrase on a blog posts. I’m not
going to get into that in depth because again, I did that in the learn SEO video. So all
the nuts and bolts are going to go from that video. But now at this point in the video,
you should fully understand that SEO, which is search engine optimization is the process
that we content publishers use to help Google understand the relevance of our content for
a keyword phrase that they’ve index and know that gets a high search volume and then we
leverage the on page content. The off page links with the relevance factors to manipulate. You know, manipulation is not a bad word.
It can be used incorrectly, but when we’re doing it in our way and we’re trying to manipulate
the search engine results to display us first because we’re confident that our content will
give the Google user and the Youtube user a great experience and that metric is then
picked up by the search engine. They see we’ve got relevance on page, they see we’ve got
relevance off page, they see we got good click through rates and we’ve got good engagement
numbers. Therefore we solidly land this piece of content that we put out on the search engines
high up on the serps. For our core keyword phrase, we get traffic, Google or youtube,
get happy users. And then the big trick is to go right onto that next post or that next
video and do it again and again and again. This is why my wife’s website has had 33 million
visits, most of which come from Google directly. It’s because she’s created thousands of blog
posts that are each optimized for a specific keyword and they’re optimized for the user
experience. At the same time, we get traffic from hundreds of thousands of keyword phrases
each and every month and those posts she wrote back in 2009 2010 2011 are still getting good
traffic coming in, so we get new visitors, we get new leads and we get new customers
from content that we published seven, eight nine 10 years ago today. This is the power
of search engine marketing. This is the power of content marketing done correctly in my
mind, and that’s why with this newer brand, the miles Beckler brand, the TJ, everything
I know about digital marketing, 100% for free. That’s why I chose to partner with one search
engine for years on end to give as much value as I can through videos. So I can show youtube that I’m a serious publisher.
I’m not someone who’s going to come up with a click baity title and a great title and
then just try to pitch you on some overpriced course that you don’t actually need. I’m the
kind of creator here on Youtube who teaches you everything I know for free because I have
a successful business and I understand the value of your attention and that value with
this relationship that we’re working towards has a very high longterm number because at
some point I might write a book and I might ask you to buy my book for $9 or $17 or whatever
it is. And hopefully by that point in time you will have had enough of my content help
you enough that you think $17 book. Of course I’m going to buy that book. Of course I’m
going to re re review that book for miles. He’s given so much value and since I’m giving
all of that value and I get good engagement, youtube keeps showing my videos, which helps
me grow my audience even further. Is this making sense? I have a few minutes for question
and answer and I can see the live chat over here. I’m going to jump into the live chat.
If you’re joining after you can put your question in the comments. If the live chat is over
at this point, I thank you very, very much for this time. And one thing I’m noticing
is somebody saying, you know, it’s never too late and I think this is great for me to address.
And it’s the question of, you know, is it too late for the Internet? And in my personal
opinion, in 2039 we’re going to look back and we’re gonna have a conversation and who
knows, I might be here on Youtube, I might be on some other tube at that point in time
and we’re going to look back and I guarantee you there’s going to be a consistent thought
amongst people creating and doing things. In 2039 that boy back in 2019 those were the
good old days. The Internet is still in its infancy right now and every search engine
phrase, you go search up, right? Every keyword phrase you plug into Google, you will always
find results. That’s Google’s job. Remember they built an index of everything and they’re
going to give you the most relevant piece of content. So if you’re looking around for
a niche that has nothing ranking, you’re never going to find it because that’s literally
Google’s job is to show you at least the most relevant thing that’s there. But you can always
begin right now and the way to think about it is that sure, somebody in your space probably
has a bit of a headstart, but you can outwork them. You can out optimize them and you can
give more value more frequently than they do. And if that’s your approach, eventually
you will overtake them. Starting immediately is one of the keys publishing
one great piece of content that you optimize as good as you can and then go onto the next
and on to the next. When you have 50 70 a hundred pieces of content published, you can
loop back through and re optimize. You can look and you’ll learn more, you’ll understand
more. You’ll see things at work and you’ll see things that don’t work and you’ll just
get the game better. And that’s when we can really start to geek out on those next level
of advanced optimization. Doing things like SEO silos that I have a video that will, that
teaches you how to do that for free, but ultimately the key didn’t know right now is that sure
there’s something ranking for your target keyword phrases, but you have the ability
to start today and start to catch up and gain ground on your competitors and eventually
you can overtake them. This channel is a brilliant example. There
were so many people teaching SEO before I made my first video in 2016 there were so
many people teaching Facebook ads and funnels and all of the things I teach on this channel
before I started. Now one way to look at it was like, Oh man, well, you know, everybody’s
already doing it. Boy, it’s just I’m too late. I guess I’m going to do nothing, and those
people who have that kind of an attitude and get nowhere in life, and I said, you know
what? I know a lot. There’s a lot of people who are just selling shady courses that you
don’t actually need to buy. I was frustrated with it. I was like, Oh damn, I’m just going
to make the videos. I’m just going to teach my way of doing it. We all think our way is
the right way, so I’m just going to teach how we did what we did to grow a multimillion
dollar business from our bootstraps, right at $95 investment in hosting a and a domain
name and we built a dollar business off of that. I’m just going to teach everything for free
and it was slow starting out. After my first hundred and 20 videos, I barely had 450 subscribers.
It really took set multiple hundreds of videos for me to get some momentum. Then 20,000 subscribers,
30,050 60,000 now it’s 100,000 and it’s still growing at a faster pace than ever before
and really ultimately it all ties back to that day. I decided to start and it was awkward
and my first videos were not that good and I got better and I was able to apply more
keyword research. I was able to apply better communication skills that I’ve been practicing
for 558 videos now or whatever it is, and ultimately now I’m creating some great content.
So I think that’s really important to know is that you’re not too late. I’m sure there’s
people who have a headstart on you, but bring your unique flavor, bring your unique style,
be authentic, be honest, be genuine, and really focus on helping your users, helping those
searchers have a great experience. Help them find what they’re searching for.
Google will reward you when your content actually helps them find what they’re searching for.
Youtube will reward you when your videos actually help them find what they’re searching for.
It’s really quite simple, but there’s a lot of nuances in there that are covered in that
other video. I think I’ve plugged that other video enough. You’d think I make money if
you go watch another video, but I don’t even have ads running on it. I make nothing off
of that. I just want to dispel a lot of the myths and I just really don’t want you to
go waste $500 or $1,000 on an SEO class from some frenzy SEO guy who used to work for some
fancy corporation. Now our world is different. You can bootstrap this. I’ve taught you everything
you need in all of the videos. You really just got to go do it 100200300
times over and refine those skills. Just like snowboarding your first time down, you’re
going to fall probably a lot. You might spend more time on your bum than you do on the board,
but if you go down a slope 30 times, 40 times, a hundred times, 200 times, you really start
to get the hang of it. The same is true with everything, was surfing with, with knitting
and crocheting and quilting I’m sure in the same is true with content marketing, whether
it’s youtube or Google. Cool. So at this point I’m going to jump in on a couple of these
comments here. Oh, I’ve got my mouse over here. Sorry. Can I reorganize the desk a wee
bit? Okay. So to tell Colleen, um, Kumar asks, do I think
that old videos from a channel can be made to rank now or does your effort only pay off
when you act within the 24 hour window of publishing a video? Brilliant question. So
it can help. But Youtube does prioritize new. The first 48 hour window is really one of
the best opportunities that we have. It’s a part of why I’m doing this video live. It’s
attracting lots of people and I got 57 people on only 22 thumbs up. So if you’re watching,
I would appreciate a thumbs up cause that boosts my engagement. Right? We’re showing
a quick and early adoption and engagement in this video in the eyes, the, the search
engine. So, so do what you can, optimize your videos moving forward as your top priority.
But if you have great videos that you know the content is solid and is just not doing
that well, absolutely go in and work with them. And I have two videos on youtube optimization.
One of them shows how to split test your cover images. Sometimes a little split tests with
a cover image is all you really need to get a big time bump in your click through rate
and that can help you move up the search engines. Also consider making new videos that support
that video. Just like how this video is supporting my learn SEO video. That’s a, that video has
been around for a couple of years. The information is 100% relevant. It’s the same ideas that
have been working for us since 2009 and it still works the exact same way, but this video
is another little link back to that. Okay. That’s one of those external factors, the
off page factors for that video that I’m doing. So, so you have the ability to kind of grow
that. Um, somebody asks me, what’s My job? Um, I run successful business with my wife.
I’ve been full time as a digital marketer full time as an Internet entrepreneur since
2010 the last time I had to report to an office was like a February of 2010, I think. And
um, yeah, so we sell meditations and all kinds of fun stuff. And then I’m building Manila.
He says, uh, that’s the trick. If you don’t do it, you can’t learn it. That’s true. Um,
there’s one thing to study all the SEO courses and to watch the videos, et Cetera, but until
you put everything that you’re learning into action, that’s where the comprehension of
how it works. Really. Work really comes in because the a feedback loop gets open, which
is really, really the, the key. Um, greetings from chilay. Great to have you on here. Marco.
I want to visit your country. Very, very. Sheila is high on my list, my man. So thanks
for being here. I’m going to scroll up to a couple of comments, um, or questions here.
Um, so Claudia, is there a, is this a good chat for people who haven’t started yet but
lots of ideas in your mind and soul? I mean, hey, every chats a good place for that start,
start publishing is the key to everything. You know, there’s a book out there, it’s a
writing is understanding and it talks about how writing is actually a form of understanding
and that’s where blogging is so powerful, right? The idea of a blog was a web log, the
original blogs where people just, just kind of writing out what they’re working on, whether
they’re thinking about programmers, talking about programming and ultimately that process
of understanding what we’re thinking about, understanding what we’re working with helps
us learn what we’re doing even better. And then when it’s done in a blog format,
other people can learn from us learning, you know, that’s really the key to it. Um, totally
and says the relevance of the content piece and the relevance of the link. Their appointing
your piece. Great insights. It is. And so there’s two pieces of relevance mixed with
the engagement, right? Relevance and engagement. Cause if you put up a, a great post that’s
highly relevant but you have a terrible click through rate and your title is just a default
and your description as a default and it doesn’t compel the human to believe there’s a benefit
for them and clicking on that right link, you’re never going to get displayed high up
on the serps. It requires both them. Um, cool. I am excited that you guys are liking this
stuff. Um, how long do people stay on your site? And the occasionally, how will you know
the team? That’s it for sure. And I’m just looking for any other questions
that we have before we wrap up. Tiago happy to hear you. See you hear my man, Tiago just
had me on his channel for a great podcast. So Tiago Faria. Um, how do I see the future
of SEO with the advent of voice, audio and search? So ultimately, um, podcast apps are
a type of search engine. The thing about podcast apps is there’s no real one place that index
is everything. Okay, I take that back. There’s listen notes, which is a really interesting
website, but it isn’t a dominant force. The the most dominant forces in podcasts apps
are definitely the iTunes app store. And so you can do things to your podcast feed to
manipulate that. But when a user has a question like, so Tiago, you do marketing services,
right? So if someone is in Lisbon, Portugal, and they search for a, um, marketing freelance
or an SEO freelancer in Lisbon, they are never going to go to a podcast and search for that
in a podcast feed ever, period. Right? So, so Gary v talks about Gary V’s,
world’s big brands and, and he’s, he’s all up in the clouds. I’m very grounded in what
I do when that individual it, the timing is right for that business owner to go hire a
freelancer to bring someone in as a digital marketing strategist and they go look for
the best digital marketing strategists in Lisbon. They’re going to look probably on
drum roll, Google, they’re going to go straight to Google. And then the Google map shows up.
Okay. So there’s optimizing for the map. There’s optimizing for local. There’s a lot of layers
to how SEO works, but I don’t see a user behavior change in the fact that I want to figure,
I want to learn something. I want to buy something, I want to find something, I’m going to go
Google it, I’m going to go Amazon, I’m going to go youtube it. That’s it, right? That’s just how people use.
So the future is here. The future is now, the future is going to be dominated by those
who continue to put in fundamental activities now to create great helpful content and the
most helpful people in the space now who also take very, very serious consideration of keyword
research and on page factors and off page factors, right? They do the SEO work and they
put out the best darn content they can. We’ll stick around and survive for five, 10, 15
years. Um, I do not see anything on the horizon to potentially dethrone youtube. I don’t see
anything on the horizon to potentially dethrone Google at all. Therefore, I’m just all in
doing what I’m doing and I want to note that my wife and I had survived the panda updates,
the penguin updates, the hummingbird updates. There have been hundreds of search engine
algorithm changes and we’ve not only survived them, we’ve thrived through all of them because
the fundamental ideas we’re working with have always been focused on making sure that Google
user has a great experience with our content. People who try to cheat the system and find
short term SEO hacks may hit the top of Google for a bit, but eventually they’re going to
find a way at Google to update their algorithm to eliminate those websites. And those individuals
go back to zero. Whereas we continue to grow and compound and compound and our traffic,
our list and our income continues to compound as well. Um, so yeah, I mean it makes some
sense, but like maybe you were search phrases are going to get longer because we’re, you
know, you push the button and like Siri, what is the Best SEO practitioner near me? Right?
So maybe the words changed, but series is going to go search Google because that’s what
we want is the best result in Google is the best at giving the best result right now.
Um, Charles says, I’m brand new local lead generator and your struggle is content writing. Do I have any recommendations for a good content
writer? Um, no. So somebody who’s an expert on what you’re writing for and writing, um,
you know, go to upwork. There’s, there’s just content writers everywhere. I don’t know of
any that are great. I’m currently testing lots of different writers constantly and different
writers work really well for different niche sites. So we have some writers that work on
my wife’s content. They can’t really write my content right. And the writers that help
with my content, they can’t really write for my wife’s content. So it is kind of a specialized
situation in that regards. Um, may I got a, I got a tip on there, James Helm. Uh, thanks
for having me. Thanks for the tip. My man hate that. I will put that to good use with
more coffee. I guarantee you 100% of those funds, James will go to the coffee fund. I like really good coffee and why not, right?
Um, I’m just gonna scroll down. I think we’re pretty close here. I’m 23 thumbs up. Yes.
People are noticing the, the thumbs up, uh, the gap and the thumbs up and that’s okay.
But I appreciate all of them’s up. I’ve gotten, um, so tumbling. Excellent. So publishing,
followup videos, linking back to some solid videos and your channel could totally be a
great strategy. Yes. Create your own web. Yep. So even on your blog, you want your internal
content. That’s right. And to link to your other relevant content. Okay. So on my content,
you’ll always see my SEO content and my keyword research content always linked to each other.
So that’s all my blog. But that’s also on my youtube. And oftentimes my youtube will
link to my blog and I create my own web because when the Google search engine spiders go and
find my new video, this video, they’re going to look in the description and I will absolutely. Right now it’s not up, but I will get a link
to my blog, SEO content in the description. Then they follow all the links and they go
read that page and then they follow all those links and then they read that page. And when
they just keep following all of your content links to your stuff, they creates this little
web of trust of your own stuff. That’s how you rank better versus one post in isolation
that just sits there. I did a video on that and it just kind of sitting there, well support
it and you’ll notice I have like six or seven keyword research videos and they all linked
to each other and they’re all unique. I have a how to do keyword research for free. I do
how to find low difficulty keyword phrases, how to brainstorm keywords, um, how to do
keyword research. Like there’s kind of the long way. There’s
the local long way. So, so they’re all unique. They all have a specific purpose. They all
have a specific keyword phrase, but yet they all link each other to the other ones. So
my free one, it’s like, you know, if you don’t have time to go through all of this analysis
on your own, you might want this paid tool. I’ll show you how to use it in this video.
So there’s relevance and then the paid one. It’s like, well, if you don’t want to spend
the money every month, if you’re bootstrapping, you might want the free version that’s gonna
show you how to do that. And so I build the, the relevance and a little web of relevance
is kind of what we got. Um, so you tried youtube ads, you got a bunch of Click throughs. Um,
minimal success with youtube ads for me, I’m going to put some content out on that soon,
but um, I’m still just minimal, uh, to be honest. Uh, Michael, who ETA. Thank you very much
for the comment. I appreciate it. Um, just wait until the Donald duck update gets rolled
out. Everybody’s always scared of the next update in the next. This, if you focus on
fundamentals, you will always weather the storms. If you start getting into shady tactics,
if you start doing gray hat stuff, if you start to do shortsighted, okay. So I brought
on a search engine optimization specialist. He’s been helping me go back through all of
my content, essentially my process, right? I’m teaching him from the ground up. So he
was kind of like a an intern, if you will at first. And, and I’ve taught him my specific
processes and I think we’re three months in to really go in deep on my wife’s site. He’s
like, like the whole team, the whole pro, it’s like eight grand a month on spending
on this stuff, right? Three months at this rate of just an entire
team of people geeking out on this. And now we’re starting to see the results and we’re
starting to see the results big time. And we’re starting to gain a lot of ground on
a few people. But you’ve got to think of the number of man hours, the number of efforts
and resources over three months. And we all know what we’re doing and I’m buying hours
from a lot of people to really go in on this. So SEO is a kind of a long, slow process and
people who are like, I’m going to shorten this up by buying shady links and I’m going
to go buy this and I’m gonna buy these kinds of expired things. And it might work for a
bit. You might have a little lift. But eventually when Google realizes how to code you out through
their algorithm change, it’s going to be game up at some point there. Um, learning keyword research. So anonymous
says, I want to learn Q research. Undoubtedly the number one most valuable skill and my
wife and I have learned, it’s why our brands connect with millions and millions of people.
Um, Pinterest is a search engine. I didn’t mention that at first. It’s an image search
engine and she reaches her pins, recheck 2.5 million people a month on Pinterest alone.
It’s astounding how many people we connect with over there. So, um, that’s it. Um, Michael
worked, I was looking to, to work to gain experience. Um, he’s all fired up to, to work
and get to go and start teaching Michael, um, man, do a local meetup group. Man. Just
start teaching people locally, you will, people come out of the woodwork who are like, I need
you. They’re around you, they’re really physically close to you and you just got to make yourself
known. Started meeting groups, start teaching what
you’ve been learning in those things and people will come out of the woodwork to your meetup
group and they will want to hire you. And the cool thing is meetup will, um, market
your meetup group for you. That’s what meetup does, right? A search engine for things to
do in a local area. So you can optimize your meetup group for that search engine, if you
will, to keep this on, you know, uh, keep this on topic. So what about getting backlinks?
How do you recommend doing that? No shady PBNs, I 100% agree with you, Alex. Um, the
hard way, you create an amazing piece of content that is similar to what other people have
already shared. And then you go create a list of everyone who has already shared other content
similar that’s not as good as what you put out. And then you send them an email and you reach
out and you DM them on Instagram and you’ve reached out to them on Twitter. You can do
roundup posts. So I can do a post of the, uh, the top 10 SEOs for 2019 and I can make
a post of all the top 10 gurus and then I can go reach out to each and every one of
them and say, Hey, you made the list. And I would reach out to him on Twitter and, and
DM on Instagram. And I would email them hoping that they retweet it, that they share it,
that they, they give it some social love as well. And you never know when they’re going
to be so proud of it that they just decided to add it. Um, you could ask for links and
people’s resources pages. Let’s say you have the most comprehensive, uh, electric lawn
mower, uh, for hills, post electric lawnmower, maintenance post, and you go to all these
green lawn care websites and they have a resource page and you could ask for them to put your
um, electric lawn mower repair guide on their resources paid. Got a little abstract on that, just trying
to follow a logical process. But those are some of the ways to build it. But it’s a lot
of outreach is ultimately what it is. It’s just, it’s making relationships because everyone
who owns those other platforms that you went to link to you, they’re people, they’re real
people and they have users and they care about their users. So your content needs to be in
alignment with them, caring about giving value to them. Um, do blackout stuff and end up
with a bunch of dead real estate on the net. That’s true, man. Billy Minnelli, there’s
a churn and burn world. There’s people out there that will churn and burn a Facebook
ad accounts and they teach you, you know, go against the advertising policy, run it
hot and heavy and when they crash it, go ask your dad for his advertising account and then
when you crash that one, go ask your mom and when you crash that one, start buying them
on craigslist. Absolute shady. I’m like, the cool thing about
SEO is you can put in time and energy now to build a real business, right? My wife and
I get so much traffic today, right now on her website, there’s probably 150 200 people
on her website right now. Most of those people came from a blog post. She wrote between one
and seven one in 10 years ago. That site has been around for over 10 years now and it’s
that, that kind of compounding results that will live for a very long time. That’s really
why I like it. Um, Dr Phil says, I used to think SEO is boring. Now you have excitement
for SEO and so much more happy to hear that man. It’s, it’s really cool when, you know,
there’s 13,000 people out there searching for the best lawnmower for hills and you know
everything about lawnmowers and you’ve got a hilly terrain and you found this one’s and
you write a great post and then Google ranks it. People find it in their common like, wow,
thanks. This is so helpful. It’s like when it’s done right, you just become a positive,
helpful voice in the gigantic webosphere and Google connects you directly with all these
people who are looking for you. Oh my gosh. Like what better traffic source is that than
people who are literally actively searching for you can do amazing things for businesses
when, when done right. Um, do I have a checklist to follow to make most of the velocity factor
of the first 24 hour window? Um, you know, on, on Youtube, it’s super simple. It’s title,
keyword research before I start title, description, long copy inside of it, a few links. And then
really from there, it’s just that click through rate. It’s the optimization of the image itself.
I use that split testing tool and that’s it. So, um, I Derrius made it in at the end, but
I’m going to call it at this point. I thank you very much. If you’ve enjoyed this
video on the basics of SEO and how to learn SEO, definitely hit the thumbs up. If you
have not subscribed yet, click subscribe. If you want to be notified when these live
videos happen, click the bell. You have to hit the bell and that gets you going on the
actual notifications. So when I go live, cause I don’t email before I go live, I just go
live randomly. Um, you’ll get a notification to your phone if you’ve subscribed and hit
the bell and obviously have notifications turned on on your phone. I think that’s a
Duh but it’s worth stating. Any questions about SEO? You can ask in the comments. We’re
done with the chats at this point, but go watch the learn SEO video where I do a deep
dive on the actual on page factors we get into the tactics. This was kind of an overview of higher level.
We’re going to get into tactics. And finally, if you know someone who is active with a blog
active on the web, they’ve got Squarespace, like a wordpress [inaudible]. They’re trying
to build a business online, share this video with them. It might be the video that changes
their life. It might be the video that helps them have an Aha moment. They’ve never thought
about keywords, they’ve never thought about Google’s goal, and then they put those two
things together. Magic can happen and you can be the one to facilitate that, and if
you share it, I appreciate you. If you don’t share it, I still appreciate you. Thanks for
the thumbs up. Thanks for your time. I look forward to connecting with you on the next
video. Three videos a week, still coming out. So subscribe. I’ve got another video coming
out in two days and I’ll see you then. Cheers.

9 thoughts on “What Is SEO & How Does It Work? 100% Free Beginner’s Guide To SEO.

  1. You are giving me hope. You are such a gem to us. Who you learned from at your beginnings? Thanks again Miles for all that you are doing. Keep up great work!

  2. Thanks for the video Miles. I Got my first sale after 3 months and now 7 months in i have 20.000 daily followers and adding 50-100 every day😊👌

  3. Hi Miles, do you have a podcast at all? I just discovered you and binging on your content. Would be great to download and listen to on my morning commute on the London Underground. Thanks

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