Title Tags – SEO For EverWeb Video Course

Title Tags – SEO For EverWeb Video Course


The title tag is the string of text that is
displayed at the top of the web browser. It is also the text you see as the clickable
link for a page when you perform a search. As you can see, the title tag can play an
important role in search engine optimization. In many instances, you might see web page’s
that have generic title tags such as Home, Products, or just the company name. This is
a huge waste of space if search engine optimization is important. Changing a title tag in EverWeb is very simple
to do. Simply select the page and on the Page Details tab in the Inspector window, under
the Web Page Title heading, insert your page’s title. An example of a way to display your title
tag could be this. First I have my primary key-term for this page, followed by the secondary
key-term. You can separate these however, you’d like, or not even separate them at
all. One other thing I like to do in the title tag is put the company name at the end of
the title. You do not need to do this, but it certainly is something you can do if you’d
like. I like to separate the company name with one of these lines, which can be added
by holding down the shift key, and the backslash key. The backslash key can be found right
beneath the delete key on your keyboard. Remember, each page’s title tag should contain
the primary and secondary key-term for that respective page.

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