Title tags and links are still important to Google

Title tags and links are still important to Google



sometimes Google likes to point out things that are obvious yet need repeating so we'll repeat them here links and title tags still matter this is Mickey melon with our latest episode of digital cast your weight is – up to date and the latest in digital marketing if you ever heard me speak about SEO I likely have a slide in there that talks about how Google doesn't really change things very often a few big things have changed in the past 20 years mobile phones site speed in SSL but most everything else is Google just tweaking the algorithm to stop spammers last week Google tweeted a few times to reiterate some old statements and I thought they were worth sharing here the user asked Google's John Mueller a handful of questions and this was John's response regarding leaks he said quote later a bit easier from one page you have links to other pages that helps to crawl the rest of the website and helps us spread signals like PageRank through the site so we've talked before about how links help quite a bit with crawling and here's more info that PageRank is certainly alive and well the second part of this podcast is a bit more interesting though the user tweeted quote I think I read somewhere that Google's Gary Isles said that meta tags won't impact ranking positions Gary's response was quote if you mean HTML titles they can help quite a lot we've been saying since 2006 or so to write proper titles but no one's listening so meta tags are an interesting thing three of the biggest are the website title description and keywords meta keywords count 0% for any kind of ranking some search engines in the 90s look to them but Google never has so you can ignore meta keywords meta descriptions don't help directly with rankings but that text can appear below your result in google searches so it's good to have it well written meta titles though as gary said can help quite a lot if you have particular keywords that you're trying to get a site ranked for the title tag is one of the very best places to include them as we mentioned a few weeks ago in episode 109 Google makes a lot of changes to their algorithm more than 3000 and 2018 but the basics remain mostly the same stick to those and you'll do well thanks for listening see shownotes weather info add digital cash see you next time

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