The Profit – S6 E3 – Santa’s Toys | Digital Marketing Business Breakdown

The Profit – S6 E3 – Santa’s Toys | Digital Marketing Business Breakdown


So,
so we got another business breakdown I know,
pretty exciting. Right.
So. And we’ve actually,
we’ve gotten some really good feedback. Yeah,
we talked to cory, right?
Yeah. And,
and I’m going to, I mean from Corey’s Bagel,
from our last episode. So the first business breakdown was for
Corey’s bagels in Chicago. Shout out to Corey Kaplan.
Great last name, spells it with a k.
I’m with a C. I think we’re brothers from a different
mother, but he actually sent us a care package
which was awesome. Yeah.
And that’s going to show up right here behind us,
but I had the bagel chips; I have to tell you they were the best
bagel chips I’ve ever had. Okay.
We’re down here in Florida and my wife like we went on a little mini vacation
to Orlando, no joke.
She brought the Bagel chips with us. They have traveled around Florida
because she loves them so much. So shout out to Corey.
Thank you. And here we go.
Business Breakdown number two, we’re staying with the Profit.
We love the profit – Marcus Lemonis again is great.
Disclaimer, we’re not affiliated with CNBC,
the profit, anybody,
we’re just to marketing guys, all we want to do is make sure that you
guys can get a better idea. See through our eyes,
our lenses of how these businesses should be actually using the internet,
how they should be leveraging digital media and digital marketing in order to
grow their presence and grow the revenues.
Yeah, exactly.
Really what it comes down to more money. It’s all about the money in business,
right? Capitalism. Today we’re talking about Santa’s Toys
and what a great name. And
it makes you happy when you think about it and even the episode made you happy.
So now let’s talk about the episode. So Jake,
you tell them about the episode. So I watched the episode last night and
you know, a couple things came across to me.
Santa’s toys is small business in Santa Claus,
Indiana, I think right?
Santa Claus, Indiana.
Um, the couple were from Pennsylvania
originally and they moved to Santa Clause Indiana because they want to have
a new life for their kids and for themselves.
And so they started the toy shop. I mean,
it makes perfect sense, right?
Toy Shop, Santa Claus,
Indiana. Great idea.
Yep. So they had a store and I think it was
open for about a year or so before they contacted Marcus and um,
you know, he went over the numbers and the numbers
actually weren’t that bad. I think they turned a profit of what,
$60,000 or something. So yeah.
Yes. That’s small business in a small town.
Yeah. No,
it’s themed. Yeah.
I mean, that’s,
that’s really good for a small businesses just so you know,
the fact is they weren’t doing that bad, but they knew they wanted to take that
next step. They didn’t know how to do it.
They didn’t know what to do. Um,
they’re very, um,
conscious as far as their expenditures, which Marcus goes over quite a bit in
the show and you know, they brought him in and I think he had
some really great insights. He did.
That’s what he does. That’s what the profit is all about,
is he’s taking this business that needs help,
that, you know,
they know what their, their core functionality is a core
functionality. It’s what you do best,
it’s your product or service, what you offer.
So they knew the toy business to an extent they they have done a really good
job building it up. Granted the experience when we talk
about the episode too, there are cameras everywhere because
they didn’t want shrinkage, but would they understand it,
which is totally understandable, but in a toy shop you got to have
shrinkage. I mean that’s just,
that’s what it is. You’re going to enter linkage is when
you know it’s loss of product either by damage,
by theft. Kids are going to play with toys are
going to break them. That’s just what it is.
But he came in and really evaluated and he found that they have a good solid
business. They’ve got a great theme,
they’ve got a good name, really a good stick and they just have
to leverage it properly. And one of those channels to leverage it
is online. And I think actually one of the best
points that he made earlier in the show was,
you know, the business was using Sanchez toys.net.
Not because they couldn’t own Santos toys.com.
But because they wanted to save $10 a year or something,
and it was, it was that employee minimal.
So yeah. And the point that Marcus made is nobody
uses.net. You can own the.net and forward it to
your.com. But owning that Dotcom is very
important. Very true.
Okay. So what was the offer that Marcus gave
them? Right.
So the offer the Marcus gave was 75 k, and that money was intended to be for
the store to make it feel like Christmas and side as well as the online store.
Okay. So 37,
five for the store. 30 slash 75 to the online store.
Yep. Okay.
So what we’re going to do is obviously we can’t look at the store,
uh, but let’s take a look at the online
store today and let’s really figure it out from a perspective of two dads that
one of my presence, I mean granted past Christmas time,
it’s past the holidays, but to dad’s looking for toys.
That’s right. And I’m,
I’m not great at looking at toys, so this would be a good experience. They go,
all right, perfect.
So right now I pull up just a quick search for Santos toys.
Unfortunately the one thing I’ll tell you is their number one for that term,
which is very good. Right?
So they show up number one for San as toys and they also have their listing on
the right hand side. So take a look at their listing and they
have 84 reviews. What do you think 84 reviews is?
Not for two years of business is pretty good considering they haven’t really
focused too much on online products. Online business at all.
And on facebook they have 52 bones. Okay.
Very good. So not bad.
Good, good.
Start for sure. All the information’s correct.
Say there’s toys, locations,
correct. Good information.
Anything they could add? Okay.
So Jake, I like that smile.
Remember when I told you that I, I,
I’m, I’m a national speaker for Google and
get your business online.
I think you’ve told me that I’m leaving tomorrow on a trip.
You should know that I’ll be out of office for a few days.
But. So one of the big things I look at
always is google my business. It’s like,
that’s like my meat and potatoes, right?
So let’s just take a look. I just want to dive into their.
Google my business a little bit more. Uh,
we’ve looked at the reviews. They have 84 reviews on Google for point
one. Stars good.
What I’d like you to do is we click on the google reviews for a second.
Sure. I want you guys at home to be thinking
about not only how many reviews you have but what you do with them because
digital reputation is not just about amassing a huge number of digital
reviews or google reviews or reviews on tripadvisor or facebook or whatever. It’s how you manage them.
So how you respond to them and also how you promote those reviews afterwards.
So one thing that, that we’re seeing in these are pretty
recent reviews a month ago, a week ago,
and this episode, from what I understand,
I mean these episodes that are filmed over multi-month,
six months, nine months,
like they have to record 70 plus hours of footage.
So there’s been a long time since the episode aired and since they’ve made the
changes to what I’m seeing here is they have pretty
darn good reviews. Right?
Okay. A couple of bad ones here and they’re
like, here’s a great example though.
This right here by Evan Johnston. They were probably going to be there.
Yeah. As you can see from the show,
there are people that are just going to be trolls.
They’re going to go in and they’re going to give a negative review because maybe
they didn’t like the episode, they didn’t like the people,
whatever. And that’s not fair,
but here’s an opportunity for Santos toys.
Santa Toy should actually be managing these reviews and go on and say,
you know, we don’t remember having you,
but please come back and we’ll give you a magical Christmas experience.
So even on those one star reviews that people are going to look back and
they’re gonna say, how did the business respond to this
review? And on all these positive reviews,
I want to see responses. So on what does it say?
Thanks so much. Okay,
thanks so much. As the response to the review,
now we read the review. I’m not going to read the whole thing,
love the store, blah,
blah, blah.
This isn’t an opportunity. This is an seo opportunity.
Number one, because whatever you’re writing is
attached to a five star review on Google.
This is all content that lives inside of Google. Instead of writing,
thanks so much. Three words to a multiline review they
could have written. Thanks so much for coming to Santa
toys.com or Santa his toys and Santa Claus,
Indiana. We really appreciate that.
You love the store. Hey,
next time you come check out our line of blah,
blah, Blah toys,
we’d love to show them to you and provide you with a magical Christmas
experience. Yeah,
sounds. I just saw your eyes like shoot up.
Right? I was good because as two dads that are
looking for our kids for toys, if I see them right that then I’m like,
I’m going to put love into this experience.
They’re going to make sure that my kids have the best Christmas or whatever else
they celebrate. They’re going to have and they’re going
to enjoy it, and even if you’re not buying online,
if you’re going to the town to check it out and you go and look at the online
reviews for all the different places you want to go to,
you’re going to stop there because it’s like,
wow, they had a great experience. I wouldn’t take my kids care about their
customers and that’s what people are looking at.
A lot of people, over 50 percent of consumers are looking
at their responses to the reviews as much as the reviews themselves.
So if we’re looking at why don’t we click on photos?
If we’re looking at the Google my business profile.
Sure, okay.
We get the new store picks, the new store picks.
Great. There’s the old one up.
That’s the old store, that’s the old store.
We remember that from the episode old store and these were posted,
so you can see at the top left, if you just mouse over that you can see
that they were posted by Santos toys, so it’s not a user generated photo,
so they could actually curate these and make sure that they’re proper photos.
Right? They have a very good volume of photos.
I personally. Here’s one thing,
so I’m going to give you a special tip. Here’s a.
here’s a nugget or gem for you. You should always be posting up new
photos. If you’re a toy store,
you have so many different photos. You can do toys with toys.
You can do just specific skews. Right?
So what I would suggest for a toy store or something that has a store that has a
lot of products be posting up at least five to 10 new photos every month.
Absolutely. How about Santa holding a toy and giving
it to a kid? Even just the Santa Glove.
Yeah, right.
That’s all you need just to cut down costs,
school, Santa Glove or so,
five to 10 photos. So they have.
They have really good volume. I’d like to see more photos on there.
Okay. All right,
so let’s go back to the search coach. All right,
so we’re back. We talked about the listing a little bit
now. Can we talk a little bit about organic
listings? We did this with cory’s as well,
and there’s one thing that I’m noticing that it’s bothering me.
What’s up that first listing you said that they,
that they, you know,
they’re the top of organic search results for Sanas toys,
which is a branded search, right?
A direct search because people know the name.
What about the title of the page says Toys Llc?
Well, that’s the business name.
Sometimes the page title of the page can be different,
but we’ll see that once we get into the site.
Okay. We’ll get into the site.
That’s fine. But even the LLC,
it’s still, it feels a little.
I feel like I feel like I’m, you know,
if I buy the wrong toy, I’m going to have a lawsuit on my hands
coming down. Me Seriously with contracts.
So just just for me being just a regular data like okay,
this is a little formal, but sure,
sure. Okay.
And what about the description? The Meta description?
Join our nice list for exclusive deals in releases. Probably not the best one and it doesn’t
really talk about the toys or anything else. It looks to me because it has so much
more subscribe to our mailing list. Subscribe.
It’s not copyrighted description, I just pulling it from the page.
Pulled it from the footer. Yeah.
Okay. So again.
Yep. Opportunity.
Missed opportunity. Okay. Now I searched one other term just
because I was curious not thinking they would probably do that well.
And I searched for Christmas toys, right.
Probably probably a more common search term.
Toys again to dad’s looking for toys.
Right. It could be any to parents if you have
kids, best Christmas toys or Christmas toys
and whatever. But that’s what we would maybe we would
start with. Right.
So I mean obviously you come here and the first thing you see is Walmart,
it all the big, the big stores.
Not Seeing Santos toys, although I didn’t really expect to see
it, so kinda what that leads me to believe
is mainly search optimization is good for them and certainly is relevant at
some level, maybe not the most important thing.
And the only reason I say that is because they would have a really hard
time competing with the walmarts of the world and the Amazons of the world. Okay.
Well let’s, let’s take it one step further.
So it’s very localized business. It’s in Santa Claus,
Indiana. What if we type in Christmas toys,
Indiana and that’s a good point in. Let’s try that. There you go. Okay.
So what, when you perform a search on Google,
it’s localizing based off of either your Ip address,
where your computer is, right?
Or on your phone. It’s either triangulating because of the
cell towers or whatever Wifi or on. So because we’re in Florida,
it was just showing generic results, right?
It was showing results for localized Tampa,
Florida, but people might be an Indiana,
they might be searching around Christmas toys in Indiana.
Maybe they want Indiana themed toys, who knows?
But they might type in the state if they live in Indiana,
they might type in Christmas toys near me and we’re seeing a lot more.
There’s a lot of research from Google and think with Google that people are
typing in something near me. Yeah.
So yeah, I do it all the time too.
It’s just easy. So Christmas toys near me then they
might show up. Right,
exactly. And the other thing I was thinking of
too is I bet you they get a lot of repeat business and actually marcus
mentioned this on the show, that’s why you were so adamant about
doing any boxes and things is that repeat business.
Somebody shows up from out of town, they go to the store and they have a
great experience and when they do that then they go online and they want to
have continue that experience. Hey,
I found these really cool toys there. I couldn’t find anywhere else.
You know, I’ll go there rather than going to
Amazon. And is that loyalty?
So they’re, they’re building in bolstering that
customer loyalty. So not the best seo maybe,
but maybe local seo isn’t so bad. It’s pretty good. Sounds good.
Cool. So we’re.
So we’re here. We’re here.
We’re on the search engine results page. We typed in San as toys because we
watched the episode. Let’s go to the website.
All right, sounds good.
So I have it pulled up here. And the first thing we want to look at,
you mentioned before about the page Fedele [inaudible] Santos toys,
llc feels a little cold. It feels really cold.
Yeah. At when?
When we build websites for our clients. I never like including the business
entity. No,
it just feels a little crow was going to call it unless it’s actually sent this
toy. Especially Santa as toys.
If it’s a lawyer, fine.
If it’s like, you know,
certain things that need those designations. I mean it’s not bad.
Obviously we, we found in the search they’re not doing
that bad locally, which is a good thing.
They’re doing well for Santos Toy. So the company did a great job as far as
that’s concerned. I think I probably would have changed it
to Santa. There’s toys and then include the
location probably. Okay.
You know, maybe something else about Christmas.
Okay. So Santas,
toys, Christmas experience in Santa Claus,
Indiana. Yeah,
exactly. And then we also mentioned about the
Meta description. Right?
So find it the. It’ll have one year is really what it
comes down to. They don’t have a Meta description.
So what it did was it just automatically pulled in the text of the page,
which was like the footer text. But rewind for a second,
he spent 37,000, $500 website,
right? Something like that with 25 or 32.
Okay. Twenty five, 25,
fine. More than $500 on a website and it
doesn’t have a good title. Meta description. Yeah.
I would expect that to have been done. I mean especially is a shopify site,
so it’s easy enough to do that. Okay. So missed opportunity.
Yes. A listen can be fixed easily.
Write a few keystrokes. Yeah.
I’m on your side at home. It’s one of those things,
no matter what platform you’re on, it doesn’t matter.
They have ways in pretty much every platform.
Now the change the page title and align it with the text on the page as well as
the Meta description. And do the same thing.
Yep. Okay.
So they’re great for search. So big suggestion here is update the
Meta title and Meta description of the page that it really gives off a more
friendly Christmas Eve. Right, exactly.
It was more, you can go further in depth,
but that’s sure. Those are the two main things.
Sure. Alright.
So looking at the site when you think, I mean the colors.
Okay. So color scheme.
Yep. They’ve got the really cool Avatar of
Santa Claus and the elves. I love that. Mm. I like that.
So I love that. The puppet thing is,
I mean I, I guess they sell a lot of puppets.
Sure. Learn about,
learn about Santa. That’s very cool.
And then they have a signup for email, which is good. It’s good that they have the email
address and it’s joined our nice list. So it’s not just like subscribed to our
email. Join our nice list for exclusive deals
and your releases, which is good.
I want to be on the nice list. Fun.
Right. It’s,
it brings you back to being a kid. Okay.
So let’s start at the top. Sure. So I think overall,
I mean if, again,
we were talking about this a little bit earlier,
you know, these guys online are competing against
Walmart, against Amazon,
against all these different people. So I totally get this site is nice.
It’s not Amazon Nice. No,
obviously because Amazon’s spends billions of dollars,
right? Yeah.
So it’s, it’s good.
And probably their target market, my guess is people who came to the
store, people who’ve seen the show and they’re
going online to be part of that experience,
part of that promotion engine. Right?
So it needs to be good enough that they can go and find the toys that they want
or would like to see. What do you think?
Does it do that? I definitely think it does that.
What’s at the top? There’s a little bar at the top $5
shipping $5 shipping on $25 plus total order.
Okay. So not bad.
So one of the things that we’ve seen in our experience is if you actually tell
consumers right away with their shipping’s going to be,
you drastically reduce the attrition or the loss of customer when they get to
the shopping cart. Yeah.
No one likes adding a bunch of stuff. The shopping cart and then see,
oh it’s gonna be $15, 15 minutes.
I’ll just go to target or Walmart or whatever.
Right. So that right there is.
Yeah, I’ll prime it.
I’ll probably search for the toys I found here and prime exactly.
So right there. That’s a a good job by them using a top
bar. Now one thing I would say is this,
that’s a really prime position for other things. A lot of times on the sites that we
build will actually put up, join the mailing list,
join the nice list because a lot of space up here where you get to anything
to buy. There’s a lot of space.
It’s within shopify and shopify has the ability to customize the template for
the look and feel of the site for the amount of money that was spent.
All I’m going to say is this, I would have used this vertical space a
little bit better. I’m right.
I feel like for that top bar, get people to subscribe to the email.
Yeah. Okay.
Here’s something. I watched the episode.
You watched the episode last night. You’re going to go to Santa Toys Dot com
because you’re excited to see what happens to you.
Forget about it. Then another prophet comes on.
Then billion dollar buyer comes on. Then you know the next Gordon Ramsey
show, bar rescue,
whatever else or whatever other shows. Game of thrones is coming up.
All these movies you forget about Sanas toys.
How do you remember Santa Toys? How does San is toys?
Make sure that you remember that it’s good to have the email signup,
but just all the way the model was all the way the bottom break and you’re
banking on someone scrolling all the way down and really wanting to join.
Really, really either nothing,
so using a pop up, which we have some people think is
annoying. I get that.
That’s fine, but some sort of emotion.
It’s proven to work some sort of motion, even that top bar might be able to slide
down. Yeah,
we can do that too. Yep.
So let’s just say that this is a missed opportunity here to capture that traffic
and convert them right away to someone that wants to actually learn more and
stay in the fold.
What’s. Absolutely.
Yeah. It’s all about that repeat business,
especially in bringing people in, especially with the show.
I mean serious. And we’re in January,
right? When are we going to be shopping for
toys? Especially for November.
December. Exactly.
So you love to get some of that business over the rest of the year.
Yup, exactly.
So then we’ve got the logo. Great.
I feel like you could put something that says the 25,
you know, $5 shipping for 25 somewhere else on
this site and still accomplish what you’re trying to do.
They’ve got a nice Nav bar. Not to clutter clear.
Yep. Okay.
We can find all different kinds of things,
all different kinds of things. They categorize them,
new arrivals, bestsellers.
I like that. So you can see what’s selling the best
sale about us. I like that too.
A lot of people like to go to websites and you’ll find this on your own site.
When you look at analytics about us as one of the most popular pages on all
sites, people like to find out about the
business, who you know who’s running it.
I want to know who they’re buying from. Exactly.
All right, so taking a quick look at one of these
pages. Now this is a shopify site.
The first thing I see, and this is very nitpicky,
very nitpicky. Look at this size of this image and
they’ll look at the size of this image. Look at the size of this image,
and it looks at the size of this image. It’s just a little sloppy.
So the way to combat that is to make sure that if you’re using some image
editing software, make them all squares the same size.
Exactly. Upload that,
right? Yeah.
Just making them all the same size. That way you don’t have that issue,
but I totally agree because the prices are off,
the the product title is off. So it’s not a seamless user experience.
Now on mobile this would be different because would be stacked.
Yep. But how many people are visiting the
site on desktop too? And let’s say somebody comes here
randomly, it was just thinking about buying from
Santos toys. Any kind of little thing that’s
different and not Amazon ask is a point of is this credible?
Do you want to put that kind of that mindset of the customer? Like wow,
they didn’t do that as is this customer, is this know business legit?
Is My toy gun come broken? Is it going to come?
Is it going to come? Of course my credit card going to go.
Exactly. And those are all things because we
can’t go to Santa Clause Indiana. We want to make sure that we’re having
the best experience we can so that we’re synonymized this website experience with
the buying experience, with the receipt experience of the
product and ultimately the experience of our kids opening up that gift and
thinking, Oh my goodness,
dad, where’d you get this?
Yeah, let’s say it looks for a specific type
of toy. It’s just do baby and toddler.
Sure, you have a toddler to sort of buy a to
Z, so alphabetically a to z.
We got numbers showing up first. Fine.
Okay. I think it’s just,
it’s fine, right?
It’s fine, but most people aren’t going to sort by
either going to use the site search tool.
Right. And they’re not going to go through
seven pages. They’re going to get bored and be like,
I don’t know where my thing. So some of the sorting options can be
removed, right?
Yeah. Or figure out how people are searching
and doing some research about how people are finding the toys on the site and
then you know, gravitating towards that.
So thinking. So what you’re really saying is I think
that their parents, they have two kids who are older,
right? But think like apparent or gift giver
and onto her uncle, a grandparent,
whatever. How are they going to be searching?
So going into these minutia and we get it.
It’s minutia, but they’re doing a great job.
Yeah, they’re doing a great job.
But this is very granular for a reason because I’m not going to sort by a to z.
So if you give me more options than I get overwhelmed,
it creates analysis paralysis, analysis paralysis.
Guess what? I’m frozen.
I’m off the site. I’m going to somewhere like Amazon with
all these small business owners, US included,
we don’t want people to just use Amazon all the time. We want them to shop from us.
We have to give them a good user experience.
Really take notes from Amazon because they’ve done so.
Exactly. I mean they know what they’re doing
obviously. Yeah.
So I’ll say one more thing about the site and one thing I think is,
is very interesting, especially for,
you know, kind of this business and the fact that
there are the profit and everything else.
You know, you mentioned up here and I just thought
of it, gift cards,
[inaudible] somebody sees this, sees this show and they have a grandkid.
They buy a gift card. Yeah.
So their son or daughter can buy their grandkids,
you know, a couple of gifts and they can be a part
of the show. Exactly,
exactly. How excited were we?
I’m just going back because I’m like a fan boy.
How excited were we when we got the Corrie’s care package and I know that’s
really fence. We were like kids because we’re now a
part of the show and everybody was so like my wife was so excited.
So excited. Yeah.
So it’s the same thing. If you could be a part of Santa toys,
it’s pretty cool. That’s pretty cool.
Right? So definitely I think gift cards,
like they have it, they were smart and best sellers.
It’s the first product that shows up and when you look at the gift card it’s like
that can be totally branded. That can be branded.
Definitely. And you know what,
click on gift card for a second because we did harp on Cory’s last time.
Uh, so we’ve got a $10 gift card.
I don’t know what $10 is going to buy. Twenty five 5,100.
Okay. They do have the different quantities
and the different values. That’s good deal of the day.
I don’t even know what that’s about. So the timer explanation.
No explanation. I think $10 is still for $10.
$10. Ten Bucks.
Ten Bucks. 10 bucks my friend.
Yep. What I would maybe though one thing that
I’m thinking suggestive selling, so suggestive selling is one,
hey, you’re telling people what they should
be buying. Yeah.
You’re telling me to buy a $10 gift card.
I would have it and I would have it at 50 and then have the other values
because 50 bucks you’re going to be able to get a couple of toys.
Right, and maybe cover shipping.
Yeah, there you go.
Yep. We’ve done sel.
We’ve looked at Google. My business.
We’ve looked at the website, right?
One aspect of the website that we find very important because of the retention
mechanism of it is email marketing and you just signed up for the email
newsletter or you joined the nice list. What does it say? Thanks for contacting us.
We’ll get back to you as soon as possible. We didn’t contact them,
we didn’t contact them and I just joined the nice list. I feel like there’ll be some like,
cool. How about Whoa,
Whoa, whoa.
Like elves, like jumping around or so something.
Celebrate that. I just joined the nice list.
Not I just contacted you. Thank you so much.
Evelyn. Please send me a Danish and a coffee.
It’s like a small things. It’s the small things,
but this. This is a big thing of small thing.
That’s a big smile. I’m not on the nice list.
I’m on. I’m in some system somewhere now.
My emails floating around. Okay,
so we joined the nice list and we just checked and we haven’t gotten any email
yet, so a welcome email.
I would think I’d get a welcome email or maybe even a series of emails series of
emails which is called an autoresponder drip marketing campaigns.
So real simple to do and we do have. We’re gonna have some more videos on
drip marketing and autoresponders. The importance of them. Oh my God.
Right. So easy to use too.
Yeah, I joined the nice list.
Santa should send me a letter right away,
welcomed me to the nice list. Then Santa should tell me about all the
different perks I have of being on the nice list.
Ask My kids names. Santa should ask.
My name’s to personalize it so that, you know,
our kids now are getting direct emails from Santa Right,
and then Santa is going to send me an email showing me some of the best toys
that my kids would like because not only is he going to ask for the names,
but their gender. Yeah.
Then from there, Santa is going to show me some of the
fun things that he’s doing at the North Pole and how hey,
if I jump back on the website, I can see a special page that’s only
available to people on the nice list. Keep them engaged.
We just built an autoresponder if I go right.
So welcome. You’re welcome to join our list.
Brian Apple. Um,
so okay. We,
we did, uh,
we went through the email and the last thing that we want to look at is their
social media. Right?
And I’m assuming that since they put good money into the digital presence of
this business, they’re going to have good social media. Well,
I clicked and didn’t pop up into a new tab.
It just went directly to the page. So what does that mean?
Explain to her what that means is, so it’s still in the same tab.
That means I can’t go directly back to Sandra’s toys.com.
Let’s say I want to go check on social media for a discount or whatever to go
like the page I have to hit the back button to get back to the website.
I can’t just look over with. Right.
So that’s that again, is Mr. Mr. Opportunity,
because you want your website to stay open and one of the tabs as long as
possible because life happens, things happen,
right. And all of a sudden your attention is
just drawn somewhere else. Well,
you keep tabs open. That’s what we’ll do.
So as you’re closing tabs, you’re like,
oh, I forgot about his toys.
And then you go back and see what you want to do technically,
right. As a blank target.
That’s right. We want to open it in a new tab or new
window or an html terms. Blank target.
Yep. Wow.
Okay. So right away they’re using a video at
the top. That’s kind of cool.
That’s very cool. So they did a little video.
They have some snow. They’re showing a little slide show of
the. That’s great.
Yup. Very cool.
Very cool. They’re leveraging facebook’s cover
video, which I like. Okay.
So looking at facebook, you know,
I, I want to say that they have spent good
time here. Recommended by 75 people.
That’s great. That means 75 reviews.
That’s great. They have videos on there.
They’re posting frequently posting frequently January.
Okay. So we’re seeing a good cadence,
a good, a good frequency of posting.
Um, listen,
it’s off season. This is where they should be putting
more time into social media. They should really be,
as we said, think of different ways that you can
showcase the products to drive people to the site and to buy from the site.
Birthdays are happening, all different kinds of events are still
happening even though it’s past Christmas time.
So we want to figure out different ways to really make those products heroes on
social media. Still liquid.
Did inquiries and go check out their photos and photos.
Okay. So we’re looking through their photos
and they have, you know,
Alpha on the shelf. They’ve got some different product
photos that they’re using. They’re using stock photos from the
manufacturers or the toy companies, which is totally fine.
Here’s the thing, if I’m.
I’m signing up and I’m trying to have this Santa Claus experience,
nowhere do I see Santa Claus doesn’t exist.
Santa doesn’t exist. Loyalty card values exist and bunnies in
such boxes go invest or use. Here’s.
Here’s my suggestion. If you have a themed business,
go by the Santa Glove, go by the Santa Costume from a costume
store and just be holding the presence of that.
Santa is involved somehow. You know Scott,
Scott’s the owner, I think so.
Scott, dress up as Santa and have the gifts and
you guys just take photos with the family,
whatever you want, but have Santa there higher.
I’m sure there’s a Santa Claus impersonator in Santa Claus,
Indiana who is off right now, who needs some work.
Have him dress up and showcase all the presidents and showcase on toys. Have him have him take a tour,
a virtual tour with Santa Claus, and let me see that on social media.
Let me see that on the website. Here’s a question for you.
So they were on facebook. They just invested this money into a
website. What’s their call to action button?
Call, call now,
and so I have to. If you mouse over it,
what does it say? You’ll need to be logged into facebook
APP on your phone to call. It’s got a missed opportunity.
It’s a big Mit. They’re closed four days of the week.
How am I going to call them? Send them back to the website,
so change that simple five, five second fix.
Send it back to the website to make the money.
You’re not open. How are you going to field calls?
They have a lot of videos, which is great.
They’re using the same template, which is fine. That’s totally fine.
They’ve got the logo so they have brand consistency.
I think as good, again,
with the thumbnails, because you can choose the thumbnails of
each video on facebook as people are perusing.
That’s an opportunity for you to showcase the preview of the video and
get people to Click and watch. Get more engaged with your brand.
Where Santa Bring Santa into this episode should be called where?
Santa where Santa, because honestly he’s a figment of our
ignorant right now. I’d say big takeaway from social media.
Let’s see. Some Santa show us Santa Free Santa.
Yeah, right.
Free. Santa Santa.
Okay. Jake,
one last thing that I want to do is look at instagram.
Sure. Instagram is huge because it’s a big
driver of traffic. It’s a big driver of engagement.
People that are watching the show, people that are involved,
they’re going to want to go and see all the different products.
Instagram’s a great platform for you to post the products and guess what?
For business owners, this is a tip,
so to save time, you post an instagram,
you can automatically share it to your business page.
So now if Santa is holding a toy and you’re putting it on,
instagram goes to facebook, now you’re covering both.
Boom. Not Somebody.
How long have they had the account? Maybe it’s brand new.
We don’t know. One’s the oldest post.
Let’s look at that. Yeah,
wild. So you have instagram on your website,
you’re showcasing it, a use it,
just use it. Start using that as your mechanism to
record photos and quick videos and then share them to facebook.
It’s going to be a huge time saver for you,
but having instagram right here with only four posts and you opened up August
2018, it’s a missed opportunity that you can
really, really grab hold of absolutely right.
Here’s the big one. Have messages from Santa,
go find the Santa Impersonator in Santa Claus,
Indiana. One of we saw one of the show.
He was on the show. Go find him and have him record
different videos. Sit with him for a couple of days by
him, some beers or agnostic or whatever you
drink and just have him record videos showing the toys and then you can post
those up on instagram and they’ll. They’ll seamlessly go to facebook.
Right? Huge opportunity for kids.
I watch my kids now, I cannot believe the amount of video
they watch. They consume so much video of nothing,
but if if they could watch videos of Santa,
showing them the toys, oh my God,
and a new hint,
you can make money that way. That’s the way Santa unboxing toys and
showing them and everything. Yeah,
you’re a moron. You’re welcome.
So Jake, we went through everything.
We went through search engine optimization.
We looked at Google, my business,
a website, email and social media.
So much more we can do, but so much more.
We don’t have years where we’re doing a new thing.
We’re not going to score each one. But just overall,
how do you feel about Santa Toys? Well,
I think they did make leaps and bounds. I mean,
a lot of progress after marcus a show. Um,
honestly I think they did pretty well. I think overall I think they’re doing
pretty well. I think the business owners obviously
are very good at kind of conserving money,
um, but there’s definitely opportunities. So if we’re looking at it from the
business owner point of view, I totally agree with you.
If we’re looking at it that marcus limonus owned 50 percent of the website.
Marcus, again,
our websites right here, just just call us or email us or go to
the site. I’m just kidding.
But all due respect to everyone that we’re,
you know, thank you for letting us do this again.
Here’s what I recommend. Improve your search engine optimization.
Simple. Start uploading more photos to google my
business and videos of Santa use posts which we didn’t even talk about,
but use posts on the website itself. Try to figure out some ways to customize
it and to capture more emails with email automated welcome email,
simple and easy, and also drip marketing campaigns and
the nice list and make me feel like I joined the nice list.
Don’t make me feel like I just submitted it to some to the,
to the LLC robot and with social media, more videos,
more photos. Get that Santa Impersonator working in
the off season and have him work with you so you guys can get more people to
Santa Claus, Indiana,
but also sell more toys. So for the bigger,
better business channel. I’m Bryan Caplan.
I’m Jake Burns. Hey,
at bigger better biz. We’re here to equip you with the tools
and know how to grow that bigger, better business.
So what we’re going to ask you to do, if you enjoyed this video,
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We welcome it. If you’re going to give us a thumbs
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