Top tips for digital marketing in Sweden | Need-to-know

Top tips for digital marketing in Sweden | Need-to-know

The Swedish market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. But in order to succeed in Sweden, you must adapt your digital marketing campaign to the country’s unique culture and online landscape. Here are our three top tips for digital marketing in Sweden. Firstly, be aware of

Digital marketing strategies for resort hotels | Need-to-know

Digital marketing strategies for resort hotels | Need-to-know

Digital marketing is becoming one of the most important parts of resort hotels’ overall marketing efforts. Having a solid digital marketing strategy can help you to stand out from the competition, entice users to consider your destination and ultimately convince them to book a stay at your hotel. This video will look at three international

Three lesser-known platforms for digital marketing in France | Need-to-know

Three lesser-known platforms for digital marketing in France | Need-to-know

The French market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. You’re probably familiar with how to do digital marketing on the global platforms like Google, Facebook and Amazon – but did you know that the French have many of their own platforms? This video will look at

Why it’s important to monitor your website’s SEO performance

Why it’s important to monitor your website’s SEO performance

Whether it’s a result of changes you’ve made to your website, competitors improving their performance or new algorithm updates from the search engines, your search performance and rankings can change quickly and regularly. For this reason, it’s important to keep a close eye on your website’s rankings, traffic and click-through rates, so that you can

How rich snippets can improve your SEO

How rich snippets can improve your SEO

There can be confusion about what rich snippets are and how they can help improve your SEO. A snippet is the description that appears below a URL in the search engine results pages. Most of the time, it’s just a line or two of text, but sometimes you’ll see extra information like pictures, videos, lists,

Tip 48: Mobile SEO differs across search engines | 50 tips in 50 days

Tip 48: Mobile SEO differs across search engines | 50 tips in 50 days

Be aware that mobile SEO means different things on different search engines. On Google, Accelerated Mobile Pages and mobile-first indexing are the latest mobile-related updates that you should be aware of. On the Russian search engine Yandex, webpages are classed as mobile-friendly if they feature vertical rather than horizontal scrolling, and exclude Flash, Silverlight and

Jargon buster: What is Yandex.Direct?

Jargon buster: What is Yandex.Direct?

What is Yandex.Direct? Yandex.Direct is an advertising platform that allows you to run ads on Russia’s most popular search engine: Yandex. Yandex is the preferred search engine for 57% of Russian internet users, so it’s a vital platform to advertise on if you want to succeed in the Russian market. On Yandex.Direct, you can choose

Tip 1: Match types differ across search engines | 50 tips in 50 days

Tip 1: Match types differ across search engines | 50 tips in 50 days

Be aware that different search engines have different match types. On Google AdWords, there are four match types: exact match, phrase match, broad match and broad match modifier. But on the South Korean search engine Naver, there are only two: exact match and a feature called keyword plus which works like broad match in AdWords.