SEMrush Tutorial Review: How to Run Competitor Analysis, Keyword Research, and More

SEMrush Tutorial Review: How to Run Competitor Analysis, Keyword Research, and More



all right in this video I'd like to introduce SEM rush to you now we want to be careful here because there's a lot that you can do within SEM rush I bet if I sat down with you we could probably come up with 50 to 60 even 70 different things you could do with this one tool but for now what I'm going to do is on a walk you through the way they're set up and the way they position their tool most effectively so this is the main dashboard SEO brush compos slash dashboard and you'll see in the left margin there are different things that you could click on but what sem rush does is they actually aggregate their functions together so if we know that we going to be working on SEO we can just go to the SEO toolkit I'll click on that and at the SEO toolkit it's gonna come up with I guess it's going to default Amazon and we'll see all the things we could do relate SEO we have a whole bunch related to competitive research take a look at someone's domain overview their traffic analytics organic research ideas looking at gaps between your keywords and with someone else's ranking for looking at gaps between your backlinks and what somebody else is ranking for and then with keyword research we could do a bunch with that we could actually take a look at difficulties we could use the keyword magic tool which allows us to do the keyword brainstorming process and with link building though it gets back to backlinks we know how important backlinks are an SEO and we got a few different analytical tools there and then we have position tracking something cool called sensor actually let's click on this sensor and we see that today August 27 not much is going on in the world of Google so it's in the normal range 2.1 out of 10 but if something were bottled and we see back on August 3rd Google was making some sort of changes very high volatility there so anytime we have a question about whether Google is making changes you could come here to see how their tool is reacting and you could then break it down by categories to see if the changes are occurring in specific categories or not a lot of cool stuff there so let's go back and then we can get into the technical side the on-page SEO and a couple other features let's start here with the dashboard now this is the dashboard they gave us for amazon.com we could obviously have a dashboard for our project a project in sem rush is something that you would create for yourself now within the projects you could set up whatever URL you want and then would come up with its little dashboard what I want to do is I want to start digging into their tools and look at SEM right from the perspective about specific tools so let's say we wanted to look at a domain overview let's just stick with the theme will stay with Amazon and had a glance what I have is I have organic search so basically the volume that's coming in for Amazon based around their keywords seventy-three point four million and if I come down here I can see all seventy-three point four million of them I can see that they use paid search that's driving about 325 million visits per month they got almost three billion Wow with a beat three billion backlinks two point nine and that they use display advertising then as I flow down I can see what their positioning is for keywords on page one remember it positions on page one are going to be positions one through ten and then page two would be eleven through twenty page three to 21 through 30 and so forth so I look at just page one it's fifteen point three million sixteen point three million so they got thirty one point six million keywords ranking on page one when I look at a competitive positioning map I could see how they are in terms of other large websites not necessarily websites that compete with them head-on but other large websites and they're very strong only wikipedia is a little better than them with keywords being ranked and as i flow through there are other things and this starts to get into paid advertising i can look at the competitive positioning map for paid advertising i can look at some of their sample ads their backlinks their anchor text so when you take a look at all of this stuff it's really what it is it's a domain overview giving me a quick overview of a specific URL we're looking at and in this case that was on but let's say we wanted to go a little deeper we wanted to get detail on the traffic that Amazon was driving so this is saying to us that in July of 2018 they got about 1.2 billion in traffic and that's down 7% that's interesting because in July they they run that Amazon day right so that's interesting that traffic's down unique visitors page per visit average duration now it's a lot 12 minutes and you could start digging into some of the elements related to traffic sources direct traffic fifty point nine three percent 214 million interesting makes sense I mean if you go to Amazon you're probably going to type in amazon.com in the URL bar referral traffic fifteen percent and that makes a heck of a lot of sense because Amazon has a robust referral or affiliate program where people drive them traffic and they pay for it search traffic 30% social traffic and then they have paid traffic alright so as you go back up you can see we take a look at it by traffic source geography destination site and they have a bunch of sites and what their subdomains are we won't dig it in that level of detail right now plus you can change it by month you can change it by region so you have a lot of toggles to to dig into to help you get good insight into the URL that you're trying to analyze now remember this is third party data so it may not exactly match what the old data that the site is having itself but it gives you a very good perspective of what's happening right now with that site so what else can we look at well there's a lot here maybe I'll take you over the keyword magic tool and if we're looking for a specific brainstorm keyword let's put in let's call it chocolate donuts and we're trying to find some derivations of the phrase chocolate donuts look at this I go to keyword magic tool and there were three thousand nine hundred thirty-four derivations broken down by a categorization and if we want all specific beyond them right here shows for children glazed donut the volume is 5400 keyword difficulty 70 2.28 cost-per-click 8061 cents that's expensive cost more to buy that keyword than it does to buy a chocolate glazed donut a competition score SERP features that are ranking and we can talk about search features at another time and how many results that are ranking for that keyword so it's a very powerful tool for your brainstorming process now you can even break it down and you just look at the questions that people are asking how many calories in a chocolate donut so what how do we get here we typed in chocolate donut and we wanted some variation of that how many calories in a chocolate donut volume is 720 keyword difficulty is 17 are basically 80% and we're gonna want to look for things that a bit more winnable and we have filters up here that allow us to start filtering through this done again we could spend a lot of time just going through here this is merely an introduction to get you to understand what features and functionality SEM rush offers and if we take a look at the keyword difficulty tool what that will do be kind of the opposite of what this tool is doing so this tool is looking for derivations that tool you're putting specific keywords in to see what the specific rankings are for those keywords and a lot of cool stuff here but I want to touch on a couple of other features as well so if we were into advertising and we're looking for paid insight inside around paid keywords what you do let's just stay with Amazon I guess alright so we can take a look at their advertising research and what we see is the amount that the amount of keywords that they're paying for and the cost of traffic that they have and you could set the timeframe for the data let's take a look at July of 2018 you can start to see trends you can see the positions and the keywords that they're going after so you could effectively reverse engineer what they're doing you can look at specific ad copy what they're using and then why is that important heyyou you'll know the keywords it's a one hundred and twenty five hundred twenty-six thousand keywords I've triggered this ad but B you can see where they push people to from those keywords that maybe Amazon is not the best example to use because they're using so many keywords but if you have a noble competitor that's using a couple of keywords you can see how they're using their ad how they're at is structured and then what page they're pushing to so this is very valuable if you're looking to understand what your competition is doing in terms of that paid ads so much more we get into but again I just want to give you a quick overview how this Tool Works social media toolkit is another function and they have a posting capability and a social media tracking capability now I'm gonna click on this but you're not going to be able to use a tracking unless you set up a project so I'm not gonna go ahead and do that right now it's gonna take a little too long same thing with posting I could post directly from SEM rush to my accounts so in some ways it's going to do what a tool like HootSuite does or buffer what I really like about it is the insight you get from the tracker to see what your competition is doing see what they're doing in terms of engagement in terms of who's interacting with them in terms of audience growth and in terms of the content that most people are interacting with pretty cool little function but like I said for right now it's gonna take a little bit too long to set up the project then we have the content marketing toolkit that what if I'm gonna jump to something I really love here this is a topic research tool so let's say we're looking at social media marketing I'll type that in and if we're trying to think about what to write on that topic look at the information it's giving us look at all this information Vidia let's look at in a different perspective okay in this this mind map social media marketing fastest-growing fan pages Facebook pages just pick a topic and what you'll see is you could get headlines you get questions that you could ask an answer everything you'd really want to understand about creating content is right here your fingertips very powerful stuff again headline subject lines questions that you could ask stuff that you want to build or social media marketing here's social media marketing campaign and all I'm doing is clicking on the hyperlinked extensions that relate to social media marketing social media marketing social media campaign here are some possible headlines how to build successful so social media marketing campaigns I might be a cool want to plug into and with some questions you might want to build into your post what are some example of a good social media marketing very powerful function I would definitely recommend you spend some time taking a look at that then you can run yourself a Content audit you can need to run through a project though with this and what it does it allows you to take a look to see how that piece of content is ranking that piece of content is generating traffic and you have another really cool function the SEO content template and here you'd use this functionality if you're trying to get on page one and I think we all are right so let's just say we try to get on page one a social media marketing on the tab before we can see the topic and some ideas on how to write the topic but let's see what we'd really need to build into our content marketing to try to get onto page one and some of this might not even be realistic if the keyword is just too difficult meaning is too competitive to break when I say break I mean too competitive break into the top ten alright so what gives us is the top ten okay gives us semantically related keywords those are keywords that are similar that we might want to rank for as well it tells us who is back linking to those on the top ten it tells us the average readability score and it says the average text length is twenty three hundred forty seven words and our top ten rivals are using video content so if we're sitting here trying to crack the top ten for the keyword phrase social media marketing we know that we're in the neighborhood of twenty three twenty four twenty five hundred words plus video just to be in the conversation Abdullah and there's a bunch more that that you really need to dig into but I think at a glance it helps you understand what's required to rank well for your particular keyword another cool tool and as we're kind of closing up here I know we spent a bunch of time just giving you a quick overview and there's so much to dig into I want to just reintroduce the competitive research toolkit now I say reintroduce it haven't really mentioned it before as a toolkit but all the functions that exist in this package if you will or what you've seen already in the other toolkits it's just aggregating them all in one place so very powerful features they impact content the impact SEO the impact paid advertising the name connect social media take some time go through SEM rush very powerful tool and let's see how you can ply it for you

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