MetaFragments, a common format for timed meta-data in HTML

MetaFragments, a common format for timed meta-data in HTML


Hi, I’m julien dorra, and this is a presentation
of MetaFragments HTML5 gave web video a new life, outside of
the Flash black box. But, if today videos are integrated with the
browser, they are not fully part of the web of data – they are data dead-ends. That leads to bad findability, bad SEO and
makes it harder than necessary to connect similar stories. Let’s take a look at some examples: “It Gets Better” It’s a great project, entirely based on
video interviews – but it has clear findability issues. The Aljazeera Creative Commons repository,
a great initiative, unique, with rich videos like this one, but clearly not enough data
and tags exposed. We are building a solution. It’s called MetaFragments, a new standard
to give every web-enabled tool, mobile app or browser a simple way to explore, connect
and use any video on the web. Thanks to the VIDEO element, and thanks to
the great implementations by Mozilla, Google and Apple, there is now a renewed interest
around web video: new tools, new websites, new ideas. but as I talked to several Mozilla News Lab
participants and Popcorn.js community members, I quickly found that everyone is reinventing
the wheel – well not the wheel, but new data formats. Some use home made XML, another
one HTML text, others use JSON… So we gathered, we looked into what we were
all building – and my part was to focus on a format that would connect all the great
tools together A format that would be
• simple and fitting in already existing flows
• based on web usages and standards • and as near to the resource as possible By implementing this simple HTML-based meta-data
format in video tools and websites, we can leverage the millions of video and audio reports
by citizens, bloggers and journalists As a format for video web apps, MetaFragments
is very useful. But if you own a video platform or website,
MetaFragments is even greater for you. Why? Why is it great for video platforms and
video websites? Because when you implement MetaFragments,
your HTML pages effectively become the data API of your video site. Any web client, any mobile app, any crawler
from any search engine can make sense of the data in your video, without prior knowledge
of your site. This allow others to spread further your stories,
to automatically and properly credit you, and it even allows YOU to find hidden stories
in your own footage. That’s MetaFragments, a common format for
timed meta-data in HTML

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