Introduction To SEO And Configuring The Yoast SEO Plugin | V9

Introduction To SEO And Configuring The Yoast SEO Plugin | V9

there’s a very strong chance that you
have heard of the term SEO but what really is search engine optimization and
how can you get working for you and your business today in this video I’ll do a
quick introduction of what SEO is and walk you through the configuration of
the Yoast SEO plugin so that you can improve your search results and traffic
to your website let’s do this welcome to introduction to SEO and
configuring the Yoast SEO plugin I’m Kevin striker with tru lift digital
marketing and this is video 9 in the web presence video series titled how to
easily create a web presence for your business even if you have zero technical
skills in the last video video 8 how to easily install 6 must-have WordPress
plugins we installed a number of plugins that all have their place and are all
important but one in particular requires a bit more information to set up
effectively and that is the Yoast SEO plugin Before we jump into the
configuration of the Yoast SEO plugin it’s important to understand what we are
after first so we can effectively utilize what we’ve now got to do that
I’ll quickly give you a rundown of what SEO is and can do for you just in case
you’re not sure if you’re watching this video strictly for the configuration of
the Yoast SEO plugin you can skip ahead to the configuration part using a link
in the description area below this video learning all there is to know about SEO
is simply not going to be done inside of a single video as SEO is a very broad
far-reaching topic but despite the exponential rise of paid advertising in
particular Facebook advertising SEO is still a crucial tool to have in your
toolbox so what is SEO as you may or may not know SEO stands for search engine
optimization so as the name implies you are trying to optimize your website for
search engines great but what does that mean to explain that you need to look at
not just the search engines but how it is related to the searcher the
individual looking to find some form of information from the search engine and
you as well the marketer who has a website that you want to leverage into
more business if we start with the searcher their goal is to go to the
search engine type in some search terms or keywords and find results that
satisfy that search while there are various search platforms that cover a
range of searches made by the searcher everything
from Bing Yahoo and to YouTube which has over three billion searches on
it per month to other search engines you may not even think of right away but are
in fact search engines like TripAdvisor Amazon or iTunes the one that has the
largest share of searches and therefore is targeted most by marketers is of
course Google so for this section that is the search engine that I will focus
on Google’s goal is to take the query or search that the searcher makes and serve
up the best results to the searcher the better job Google does of serving up the
best results for the searcher the more Google will be used which ultimately
translates into more ad revenue for Google from marketers that are also
looking at paying for ads on Google as a marketer your goal is to get as many
impressions and as much traffic as you can from Google so that you can grow
your business while you may also use paid traffic sources within Google or
other platforms to get traffic for the purpose of this SEO explanation what
we’re referring to here is free traffic also known as organic traffic that you
receive by ranking high in the search engines the higher your website ranks in
the search engines for relevant keywords relating to your product and/or services
or content that you have on your website the greater the opportunity for a
searcher to click on the search result that contains your website and therefore
the more traffic your website will see to sum that up quite simply the better
optimize your site is the higher your rankings in the search engines which
means more clicks to your site or traffic which if you have effectively
monetized your site translates into more revenue to rank high you have to
effectively optimize your website which is search engine optimization and
produce interesting and engaging content Yoast SEO is a tool to help you
effectively optimize your website to get more clicks and more traffic to your
website which hopefully means more revenue for you to illustrate this in a
different way if a searcher does a google search say for the search term
chemical free water bottles they are served up a number of results 10 organic
searches per page and perhaps some additional ad results at the top and
bottom of the results page or even on the right side the first result in this
example is a paid ad from canned water for kids calm but below it our organic
search results if I scroll to the bottom you can see all the organic search
results and in some cases as in here another ad if you are a marketer
who sells water bottles and specifically chemical free water bottles when someone
types in those keywords or other keywords related to the product or
service you sell ideally you want to be on the first page in the first organic
position as the first result typically gets the most clicks how you get there
is by optimizing your posts pages and entire site for search engines and like
I said the Yoast SEO plugin that you installed in the last video can help you
do just that let’s configure that plugin now so if I click either up here
or down here on the side it opens up the Yoast SEO plugin in the dashboard of
the plug-in as I mentioned in the last video when we installed the plugin in
the dashboard here you can find various problems and notifications that Yoast is
suggesting to help you improve the optimization of your website this top
problem is related to the fact that I have not launched this site yet and
therefore the search engines are not able to index it if I were ready to
launch this site I could just click on the click here link at the top to launch
the site and get rid of the coming soon message that is presently on my site I’m
not quite ready yet so I’ll just leave that for now I am aware of this issue
and I will remedy it when I’m ready and the same thing with the default tagline
issue that I am aware of as well if I wanted to change that I could either
click here or go to appearance customize and then site identity to change that
I’ll just close that for now and go back to the us dashboard at any time you can
go to the Help Center here to get information on your respective area of
interest it contains great information including
videos for most sections a knowledge base to provide some answers and failing
that the option of email support so feel free to come here whenever you have
immediate questions if you click on the general tab there’s the option to go
through with a configuration wizard that will walk you through a quick setup of
some parts of the plug-in what I am doing in this video is basically a bit
more detailed configuration of the plug-in then is provided here with my
thoughts and comments to help you understand why I feel things are the way
they are credits and restore default settings are pretty self-explanatory
since I didn’t make any changes there’s nothing to save here I’ll just move on
to the features tab by default the advanced setting page is disabled I
enabled it in the last video to allow myself to get more features out of Yoast
with the Advanced Settings disabled on the left hand sidebar under the Yoast
SEO heading you will only see dashboard search console and go premium with it
enabled you will see and be able to go inside of titles and metas social XML
sitemaps advanced and tools as well as making any changes you want to make
inside them as we will be taking a look inside each one of these areas in this
video I’ll leave it enabled I’ll just leave on-page dorg and admin bar menu
enabled I didn’t make any changes but if you did make sure to click Save Changes
moving right along to the company info tab by default Yoast pulls in my site
name into the website name area which will show up in Google searches if I
don’t change it here I’d like it to read the same as my company name below tru
lift digital marketing so I’ll quickly make that change I’ve got my logo so
I’ll just quickly add it in while I’m here just click on upload image and then
select the image I’m going to use this is the one that I want right here I’ll
change the title here to tru lift digital marketing logo and then
highlight and copy that and then paste that in the alt text as well I’m just
going to delete the information in description and click use image
then I’ll just save my changes this area is only metadata which means it doesn’t
show up on your actual site in terms of content on the page but rather it shows
up in the code of your site and effects things like the display of your search
results and then text that is displayed to the top of the tab in your browser
like I’m showing you here when you or someone else has your website open you
can change how this is displayed if you want which I’ll show you in just a bit
I’ll just hit the back button to go back to used if you click on the webmaster
tools tab you have the opportunity to verify any of the webmaster tools
resources listed here if you have created either a Bing Google or Yandex
webmaster tools account you can enter your HTML tag beside the respective tool
and then Yoast will insert that bit of code into your website for you which is
really handy if you’re not coding savvy once she does do that for you you can
then go back to the tool and verify it that enables the tool to start working
for you by crawling your site and alerting you to critical issues
involving your site this is an important step that you should definitely set up
for at least one of these tools I don’t use Bing or Yandex but I will be using
Google search console formerly Google Webmaster Tools and I’ll show you how to
put your HTML tag in here in video 12 when I go through setting up your Google
tag manager to install various tracking codes lastly for the top tabs if you
have multiple authors with access to your WordPress back-end they have the
ability to make some changes that affect the SEO of your site if you have full
trust that they will not intentionally or unintentionally make detrimental
changes you can enable this feature but otherwise or in my case where for the
foreseeable future I will likely be the only author I will just keep it in the
default position of disabled no changes made so no saving required let’s just go
over titles and metas in the general tab this title separator allows you to
customize the separator you have in search results between things like your
post title and site name for example if we go back to the chemical free water
bottle search example from earlier you can see the separator in the first
result between the blog post title best and safest reusable water bottles and
the site name alpha mom is this vertical line here called a pipe separator down
here they use a dash it doesn’t really affect SEO unless perhaps a search
more drawn to the title area as a result of it etc so it really is just a
personal preference type of thing if you look at the search result below where
hyphens are naturally used in words like non-toxic and PB a free the site name
Eco watch just kind of blends in with the SEO headline just personal
preference it’s your site obviously do what you
want for me I’ve always used the pipe because for one I like the way it looks
but also I just want to make sure I clearly separate my site name so it
stands out a little more so I’ll click on the pipe in this title separator
section I’ll leave readability and keyword analysis at their default click
Save Changes and move on to the home page tab to explain what we are going to
do next in this home page tab I’ll just go back to the search results example
page quickly I mentioned earlier that ideally you want to get to the number
one spot on the first page of Google for various keywords relating to your
products services and your brand failing that to be as high in the rankings as
possible and get the greatest number of clicks or traffic back to your website
but the name of the game is not clicks alone but quality clicks when I say
quality I mean specifically from those individuals that are most likely to be
interested in what you have on your site and a solid means to do that using SEO
is by altering a text that gets displayed in the search result this
entire box of information here is referred to as a snippet and is made up
of your SEO title which we discussed can contain a number of elements but often
has your page or post title followed by a separator and then your site name the
slug or URL of the respective page and the Meta Description it is your home
page snippet that we will alter using yo straight away depending on how you
previously configured your site will determine which screen you see when you
click on the home page tab inside of Yoast’s titles and meta section for my
site I am utilizing a static home page as my front page and as such this is the
screen that I come to and you would obviously – if you went that route if
you were utilizing a blog roll style front page where your home page is a
collection of your blog posts then you would see a page like this when you
clicked on the home pages tab if you’re not sure what I mean
when I talk about static pages versus blog roll pages because you haven’t yet
watched video seven in this video series WordPress basics or perhaps you forgot
you can go back to that video or just go to the appearance on the
sidebar then customize and static page where you will see a screen like this
where you can select a blog roll homepage by clicking your latest posts or a
static page by clicking here or you can do the same thing by going to the
settings in the sidebar then selecting reading rather than explain how to
change your snippet for both a blog roll and a static page I’ll just illustrate
what I will do for a static page and you can apply whatever you learn there –
whichever front page you decide to go with as the process is similar I’ll just
go back to my live home screen then which is for a static home page to edit
my home page I’ll just click on the editing the front page itself link which
brings me to the page that I designated as my home page as you can see here like
I said in a previous video I will be installing a new theme on my site which
I will show you how to do in video 10 and I’m waiting to do that before I roll
up my sleeves on putting the content on this page so for now it is really just a
placeholder since my site is not live yet you’ll
notice on the right side an area that says readability and SEO as with each
page and post this will give you a quick indication of where Yoast feels you are
at with your page or post in those respective areas which if you scroll
down you will notice correspond to this readability tab here and this SEO tab
here inside of the Yost SEO meta box inside of the SEO tab you can preview
and edit your snippet and then Yoast gives you an analysis that provides
possible ways to improve it if you enter in a focused keyword that you want to
highlight in the page that will also go into the analysis section in terms of
how to improve various aspects of your page
to optimize for that keyword the readability tab is somewhat
self-explanatory but has some great tips inside it so feel free to check that out
as well you will notice that Yoast gives you
traffic light indicators to let you know how they feel your pages measure up from
an SEO perspective based on their research a red light or dot naturally is
not good and needs improvement yellow is middle-of-the-road and green is good
going back to the SEO tab if you click on the Edit snippet you will open up the
snippet editor where you can make any desired changes to improve your SEO if
you were to edit a blogroll style home page the format would be very much the
same by default the SEO title is populated with variables and
placeholders that will pull data from elsewhere in WordPress and use them in
the title area of search results I’ll speak more directly about manipulating
these variables in just a few moments but briefly the double percentage
symbols are the placeholders and the text in between them are variables in
this case the variables that will be pulled into the SEO title our title page
separator and site name the title comes from up above where you put the title of
the page in this instance home the page will pull in a page number if you have
that enabled elsewhere the separator is what you established a few minutes ago
in the general tab of the titles and meta section of Yoast where I selected
the pipe symbol and then the site name comes from the site title that you
either established when you initially installed WordPress or subsequently
modified either in the appearances tab inside of customizing and then site
identity or inside of the settings tab and general settings in just a moment
I’ll show you how you can change the default settings for the SEO title in
pages and posts but for now since the home page is a special page the first
impression that often greets visitors to your site I’m going to override the
default and just type what I want to show up on the home page this is what
someone is going to see at the top of the snippet when they see the search
results so you want to first let them know who you are and then what you can
provide for them if you have a main keyword that you want your home page to
rank for you may want to try to get that in the SEO title I’m just gonna type
tru lift digital marketing my company name the pipe symbol is a separator and
then effective marketing tips and tools I remember back from using the
all-in-one SEO pack plug-in on previous sites that typically you are safe with
about 60 characters in the SEO title and about a hundred and sixty characters in
the meta description I think Yoast suggests 156 or so the green bar here is
telling me that I have a good length I’m not really after a specific keyword here
I just naturally put the name of my company and then a summary of what we
provide reading just this title a searcher would see that this site
belongs to a digital marketing business and then it provides tips and tools
related to effective marketing I’m not going to put a slug in here as the
default is my sites URL as is noted in the slug
above and for meta description I’ll just paste something here so that you don’t
have to watch me okay so I’ve got tips and tools to
strengthen your web and social presence generate more leads and convert more
customers while leveraging marketing automation to increase ROI now it looks
like the orange bar here suggesting that my entry is too long if I shorten it
just a bit there you go it goes green if you go too long in either your SEO title
or description Google will truncate your text or cut it off and it will not be
visible as you can see up here in the snippet preview above where the last few
letters of the text are cut off that is what Yoast believes the snippet
will look like in Google perhaps they’ll try to shorten this or maybe even make
some changes but for now I’ll just keep it the way that it is for the
description all I did was take the three core areas of my business web presence
lead generation and marketing automation and laid it out as what I feel are
benefits to those I think would be most interested in what my site has to offer
whether I fully captured it or not what you should be going after something
compelling it gives a glimpse of the value that you provide to someone should
they click on your site in the search result while at the same time using
keywords that you want your homepage to rank for
you shouldn’t have to force your keywords in there just naturally
communicating what your site is about those keywords will likely be there but
if not try to consciously weave them into your description if we go down to
the analysis section of this Yoast SEO meta box we can see here that Yoast is
warning me that the description is too long but it is also saying as is
illustrated with a green circle that the page title has a nice length it is just
my opinion but if I was to pass along some advice definitely be conscious of
the suggestions that Yoast makes but don’t always aim for the perfect all
green circles the reason is you can actually over optimize your pages and
posts Google’s algorithm is constantly changing in such a way that it can tell
when certain elements of a website are unnatural I’m not suggesting by using
the plug-in or getting all green circles that you’re doing anything wrong or
nefarious or trying to unfairly game the system for higher search rankings and so
forth just that if you over optimize your site there is a chance that your
rankings may slide slightly just something to be conscious of now if we
go up towards the top of the meta box if you click on the share symbol here you
have the opportunity to specifically tailor how your title description and
images appear in both Facebook and Twitter
the reason you may do this is that while you may be happy with the way your title
and description shows up when someone is searching for you in the search engines
perhaps you want to tailor how these appear particularly when shared in
Facebook because you will be reaching a different audience and you may want to
have your message reflect that if you don’t make a change here Facebook will
just pull them the same metadata that search engine viewers see Facebook will
also pull in an image so you have the ability to tailor that image to whatever
you want shown in Facebook as well the same goes for Twitter if you click on
this tab here again perhaps a different audience if you don’t make a change to
this Twitter area Twitter will just pull in the information from the Facebook tab
and if you don’t put anything the Facebook tab both Facebook and Twitter
will pull data from the standard metadata that you set up for the search
engines if you click on the gear icon here for the Advanced section you will
be presented with the option of whether or not you want the metadata indexable
meaning whether or not you want Google or other search engine robots or spiders
to crawl through your pages code this is how search engines find your site and
the information on it and whether or not you want the search engines to follow
the links that you have on your page there may be certain times when you
don’t want your site indexed or your links followed but when it comes to your
homepage you want to put out the welcome mat to Google and others not discourage
them so this is not one of those times just leave things as is canonical is
kind of advanced but just refers to the ordering of which pages were created
first or which pages should be used as the go-to page for the content in the
eyes of Google’s robots when you have multiple pages with the same content
Google wants to see original content as opposed to rehashed information from
other pages on your site or potentially copied from other sites so having
duplicate content on your site is an issue that can definitely hurt your
search rankings it’s likely not something you need to worry about now
since I’m sure what you’ll be putting on your home page will be original content
if you are using a static page if you are using a blog roll style page we will
deal with potential duplicate content elsewhere if you do get lost or require
more information as always feel free to check out the Help Center let’s just go
back to titles and metas and keep rolling before I leave this particular
area the Yoast meta box below my home page I’m just going to go up towards the
top and make sure I save any changes I made by clicking update
then I’m going to go back to SEO the titles and meta section and then back
into the home pages tab and click Save Changes there just to make sure it’s all
saved so now let’s go to post types just like we just did with a single page your
home page on this page what you can do is change your title template and meta
description across all your posts pages and your media if you have already added
a new theme or in some cases additional plugins this area may include more
options this is just the out of the box options
for the default theme in WordPress the reason media is included here is an
option is for cases where as an example using images you have not edited your
images in such a way that clicking on them links to a specific page or post if
someone clicks on an image in one of your posts for example and you have not
edited that image that image will be displayed on its own individual
standalone page with its own URL well change that shortly so that that image
will redirect to the post that it came from I’m just going to go back up to the
top now just like we dealt with in my home page the post templates contain
these double percentage marks that function as placeholders that surround
variables if you are curious what each of these variables represents and which
other ones you might want to add in here etc just go to the help center and
scroll down to and click on basic variables this provides a list of
variables that you may wish to use while I’m here for example purposes I’m just
going to highlight this excerpts variable and copy it I’ll show you where
I’m going to use it in just a moment if you want to see some more advanced
variables just click right here and of course if you have any further questions
or concerns you can click on the knowledge base or email support links
above or view a tutorial video I’m just gonna close this Help Center window for
a second now let’s just say for an example that I wanted to add in that
exerts variable that I just copied from the Help Center into this title template
for posts I would just put my cursor where I want to paste it you’ll notice
that there are spaces between the respective variable placeholders and
I’ll just hit command V to paste it if you’re on a Mac or ctrl V on a PC and it
will put that variable in there for me then I’ll just make sure to have a space
after the placeholder and there you go you just added a variable
to the title template if I leave this here like this
every post that I create will contain that excerpt text inside of the title of
course this is not very practical or applicable because an excerpt is quite
long so I’ll delete it and make sure that I leave just one space a more
appropriate place to put an excerpt would be in the Meta Description
template because an excerpt is just a short version of the post say for
example the first paragraph for the first two sentences for me I don’t need
it so I’ll just delete it I just wanted to show you how you can add variables if
you want now here I will admit I’m a bit unsure of what advice to give you this
is a bit of a personal opinion area I’ve always been told that the only variable
you need or really want for SEO purposes is the title and the rest of it serves
no SEO purpose if you’ve been watching this video series at least the last
video you know that Yoast SEO is new for me as I’ve always used the all-in-one
SEO plugin and when I watched the Help Center video on this section the head
developer of the plugin whose name is Yoast recommends keeping site name in
the template because otherwise Google will just add it in anyway and then
Google can change your title and all the changes you make on this screen will
basically be for naught now this guy literally created a plugin downloaded
by millions of people so I’m pretty sure he knows what he’s talking about
so if you want to keep everything after title and leave this page as is I
certainly won’t dissuade you from doing that for me though I’m just going to
delete all of this you then have the option of having all your posts indexed
by the search engines or not while there may be some instances where you might
want an individual page on your site not indexed say for example you’re having a
sale on a product for a day or two and then taking that page down moving the
slider to no index would not index any posts on your entire site you definitely
don’t want that to happen so leave it at index you have the option of showing the
date in your snippet previous I tried to write evergreen content so I don’t want
that here’s an example of what that looks like from the water-bottle example
earlier I’m sure you’ve seen this many many times and then you can hide or show
the meta box that I showed you in the last section where you can change the
title slug and meta description of the individual post pages I definitely want
to keep that showing below my posts when I create and edit them
and then for me it’s just rinse and repeat for the rest I’ll delete
everything past title four pages and leave index hide and show you can do of
course whatever it is that you want to do and then the same for media delete
this oops I went a little too far there with the delete make sure that you’ve
got two percentage marks and leave index hide and show and then I’ll save my
changes and keep moving on we’re getting very close to the end of this
configuration now we’ll go up to taxonomies once you have a few posts
sorted into various categories if a site visitor clicks on one of those
categories all posts within that category will show up on a single page
either as excerpts or full-length posts this will mean there’s the potential to
have the exact same content on your actual blog post page and within your
categories page which is a duplicate content issue the bottom line you don’t
want that so I’ll click on no index for those categories and then Google doesn’t
crawl them and the issue is no more I’ll keep the Yoast SEO meta box shown with
tags I basically don’t use tags but either way just in case I do in the
future I’ll click no index format is already defaulted to no index so I’m
just going to hit Save Changes and keep rolling okay let’s go to archives here we have
the same issue with potential duplicate content when someone pulls up a list of
posts by the same author so I’ll move the slider to no index so the search
engines aren’t going to see the archive page date archives already know Index by
default so nothing to do there and these bottom special pages search pages if
someone does a search on your site and get served up with your post on a
separate search page and 404 pages where as a result of a broken link where a
visitor gets misdirected to a URL that no longer exists etc in both cases they
are already no index but the search engines can still follow the links which
is good click Save Changes there we’re almost at the end here the rest of
this goes pretty quickly let’s click on other in this site-wide meta settings it
even says here for sub pages of archives don’t know why you would want to index
these so let’s just slide to know Index this one is already disabled no one
really uses these keyword tags anymore and this one can stay disabled as well
let’s just save the changes that is it for the titles and meta section let’s
click on social on the Left sidebar tab and go through here quickly basically if
you have any of the social profiles set up just enter in their respective URL of
the page or profile or your username and then Yoast lets the search engines know
that those profiles are associated with this site now I’m actually going to have
a separate video video 11 on setting up some of these social profiles like
Facebook Twitter YouTube and Google+ so if you’re interested in learning how to
do that I hope you join me in that video but for now hit Save Changes if you made
any I’ll just move on to XML sitemaps if you are seeing this option at all on the
side here that means that you enabled it previously in the Advanced Settings
pages inside of the features tab in the SEO dashboard so by default this sitemap
is going to be enabled now sitemaps are very important as we talked about at the
top of this video you not only want your site visitor or the search engine
searcher to have a great experience on your site and find you in the search
engines but in order for your site to be findable in the search engines you want
to help along the robots of the search engines the best you can as well search
engine spiders crawl millions of sites which takes tremendous resources I’m
sure they come to your site and then go to each page follow each link looking
for what is new what has changed etc you can help them with a crawling of your
site more easily by rolling out the welcome mat by way of a sitemap which is
just a map of all your pages posts media internal and external links I’m pretty
sure just having the XML sitemap enabled means that one has been created for this
site already but just in case I’ll click Save Changes to ensure that it is
created I’m just going to click on this link for XML sitemap just to show you
what my sitemap looks like so far based on what I’ve got so far the program has
created three separate sitemaps one for my posts one for my pages
and one for my categories if I go to the post site map it will show all the posts
that I have so far here we can see that so far there are only two it’s got the
hello world post which I should probably just delete it doesn’t need to be on my
site anymore or in the site map and then they’re registering a domain name with
namecheap post if you notice here it shows how many images I have on the
Namecheap post what is worthwhile mentioning is this site map is dynamic
meaning that if I created a new blog post I don’t have to come here to update
it manually as soon as I hit the publish button in WordPress it just gets pulled
in here automatically if I go back and go to pages it will show the various
pages I have published so far and keep in mind this site is not live yet so
this site map is not yet visible to Google or at least Google is discouraged
from crawling my site so far so it is up to them whether or not they want to
respect that and then I’ll just show you quickly my category pages if I were to click on web presence it
would show you the only page that I have in there yet they’re registering a
domain name page so let’s just go back to the sitemap index this here is your
XML sitemap this particular page is like the home page of your site map what’s
important to take notice of is this part right here this is where you will find
your sitemap if you are using this particular plugin using XML sitemaps it
will be your domain name forward slash sitemap underscore index dot XML you’re
going to need to know that URL for later when you go to Google search console to
let Google know where to find your sitemap so if you’re using the web
presence password tracker go ahead and copy that URL and paste it in the XML
sitemap URL area of the password tracker below WordPress we’re not going to deal
with the Google search console here I’ll show you how to do that in video 12 so
for now we’ll just close out of this tab we can keep the max entries at a
thousand for now I didn’t really make any changes since that last save so
let’s just go to user sitemap it’s disabled by default which for me since I
will be the only author for a while I can leave as is if you want to enable it
so that your authors archive URLs show up in your sitemap you can enable it I
didn’t make any change so no need to save changes but if you did then make
sure to save them in post types we’re gonna have our posts and pages in the
sitemap media that opens up in a new page we don’t need in a sitemap you will
find the media in the pages and posts themselves no need to Save Changes
they’re excluded posts there’s no post that I want to exclude from the sitemap
per se so nothing to save there and then taxonomies I’m gonna keep my categories
tags and format all in the sitemap so no changes here either and that is
essentially all that we’re gonna do inside XML sitemap it serves a very
important function and helping Google index your site so if you don’t know how
to tell Google where your sitemap is be sure to check out video 12 to see how to
do that let’s click on the Advanced tab for now now this first section has to do
with breadcrumbs breadcrumbs are a navigational aid for visitors to your
site that lets them know where they are in your site and where they came from
they are typically located above the titles in pages and posts it’s easiest
just to show you an example so you can see what I mean
here’s an example from a site called Healthline com
this area here shows the visitor where they are now on the site the blog post
the five-minute daily stretching routine can be found under the fitness and
exercise category on the health line site which is the home page let’s go
back to WordPress typically for smaller sites or perhaps sites in the beginning
stages breadcrumbs are not that beneficial to the visitor there just
isn’t that much content there so if you are at that stage I wouldn’t worry about
this yet I’m just starting this site so I’m not going to enable breadcrumbs you
should also know that if you are changing themes that you may need to
either cut and paste a bit of code into your theme provided your theme supports
breadcrumbs or you can able it directly in your themes dashboard if your theme
supports the breadcrumbs feature if you move the slider to enable it you’re
presented with different options to change the appearance of how your
breadcrumbs are presented they’re pretty self-explanatory
I’ll just disable it no need to save changes and move on to the next tab
permalinks do I want to have the word category in the path of the URL for
example tru lift digital dot com slash category slash web presence slash
registering a domain name etc I don’t need it there remove an instances where
attachments like PDFs or images are saved on their own page do I want it so
that if someone say shares an image via social media and then someone clicks on
that image that they go to a standalone page of that image on my site or do I
want to have them redirected to the post that the image originally came from
definitely redirected back to the original post do I want stop words in
the slugs of my posts those are words that don’t help from an SEO perspective
like the or of or a words like that well I could have them automatically
removed I’ll just keep them and change the slugs manually when I create the
post I just like to have control over what gets changed so the slugs possible
meaning isn’t confusing keeping the replytocom or reply to comments
variables can negatively impact crawling efficiency likely nothing I have to
worry about for a while but it may also create opportunities for duplicate
content so I’ll remove them for now anyway I’ll leave the redirection of
ugly URLs off for now no redirection and save changes and
lastly in this Advanced section are I don’t really need anything in this
first box and I like that those trying to potentially copy my content will just
link back to the original source my site which will tell Google that I created it
not them no need to Save Changes let’s move on to tools in the sidebar
the tools tab is just that tools that Yoast provides to help your SEO efforts
I’ll let you peruse that on your own if you like and lastly if you want to allow
Yoast to pull information from the Google search console formerly Google
Webmaster Tools you can enter in the Google authorization code and
authenticate it I’ll show you how to do that in video 12 and the last side bar
tab under the Yoast SEO plugin is the go premium tab which allows you to
upgrade to the premium version of the plugin or to purchase additional
extensions if you want to extend the Yoast SEO functionality to video news or
local SEO so there you go congratulations on making it to the end
of this video and the configuration of the Yoast SEO plugin SEO is a very
important step on the road to getting more traffic to your site which if you
effectively monetize that traffic can directly lead to more conversions and
revenue for your business I hope you found this video helpful and that it
provided some insights on what SEO is and how you can use this plug-in to
improve your rankings in the search results if you are following along with
this entire video series the next video will be video 10 where I’ll walk you
through the various options that are available to you within WordPress when
it comes to various themes including free and paid themes where you can find
them and how I will be installing mine as an example I’m excited to produce
that one because I will be installing a theme myself which I’m sure will change
the look of how my site is going to be presented going forward then looking
ahead and video 11 we will set up your social profiles and in the last video of
this series video 12 I’ll walk you through installing tracking codes with
Google tag manager it’ll also help increase your conversion of visitors to
buyers as always if you have any questions or comments please leave them
below in the comment section and if you’re enjoying the videos that we’re
producing and you’d like to be notified of new ones as they are published simply
click on the subscribe button on your screen right now thanks for watching
I’ll see you in the next video

3 thoughts on “Introduction To SEO And Configuring The Yoast SEO Plugin | V9

  1. FYI…CopyBlogger – the well known Content Marketing powerhouse, just recommended Yoast as the "Best SEO Plugin for WordPress".
    They went on to say, "20,000+ WordPress users can’t all be wrong, can they? That’s how many people have given the Yoast SEO plugin a 5-Star review in the WordPress plugin repository. Over 5 million WordPress users have it installed on their websites. In short, Yoast SEO does it all."

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