How to Set Up Google Analytics App + Web Property

How to Set Up Google Analytics App + Web Property

In this video, I’m going to show you how you
can set up the new version of Google Analytics with the help of Google tag manager. All and more, coming up. Hey there measuregeeks, Julian here back with
another video. Today, we want to talk about how we can set
up this new version of Google Analytics. It’s the app + web property. So completely different Google Analytics that
you known from before. And it actually comes with some new, cool
functionality that will take a look at in a second. So how would you set up this new version of
Google Analytics with the help of your Google Tag Manager? You might have seen in Google Tag Manager
when you set up a new Google Analytics tag that there’s a new tag type. Right here, which is the app + web configuration
and an event as well. And it asking for your measurement ID. For this, let’s go over to Google Analytics
to get this measurement ID. You simply go into our Google Analytics account. Here under the admin section, we’ll go ahead
and create a new property under whichever account you want to create your new property. And now, we have here, the web, the app, but
also the app + web version. So you can send in data from your mobile apps
by Firebase, and also your web tracking. We’re going to set this up for web. So let’s click on this and continue. And now we get this proper name. You can select your category, reporting zone
and your currency. I will just leave this untouched and create
this. And now it’s asked us how do we want to set
this all up? Since we are on the web platform here we go
with web and we simply need to put in our webpage and give the stream this data stream
a name. Now, the cool thing about this new kind of
tracking it will allow us to measure certain events automatically. That means we will get information about scrolls,
outbound link clicks, side search, video engagement and file downloads. All without having to set any of these up. There’s actually a menu here that we can utilize
to turn certain events off. So for example, if you don’t want scrolls,
we can just leave this off and save this. But for demonstration purposes, I would like
to leave this on. We create a stream. And we here have now our stream with the stream
ID and the measurement ID. So we can just copy the measurement ID and
go over to Google Tag Manager and put our measurement ID right in here. We just go with the normal all pages tag and
save this. Gives this all a name and save this. And then we refresh our page. Go back to our demo shop. Get rid of that and we see our page view tag
firing inside of Google tech assistant, we see a global site tag firing. This is our account ID. And now in our Google Analytics, we can go
over to this new stream view of real time. And voila, we see somebody from Germany just
came to our page. So this already works without any extra setup. Now, as you have seen, there were some events
that were automatically tracked. So if we scroll down, we should see more of
these events coming through. Let’s go back to our real time reporting and
go into the Events tab here. And we have three events, you can actually
go to this view snapshot. This will open up a random user that is currently
on our website. It doesn’t quite work for me. Here we see the different events at least. So you see a page view that was tracked first
visits, session start. But unfortunately, the scroll events didn’t
quite work just yet. Maybe we should go to another page, you should
see some data coming through. And this time we see the user event right
here. So here we can see a nice timeline of what
just happened. What was the interaction that happened. In our case, it was a scroll. So this also works as expected. Unfortunately, there are not many users on
this website as a test website. So don’t see much. But this is now correctly installed. And we don’t really need to enable any more
events, but we could. So if you want to send something over explicitly,
there is a new tag template that you have already seen. So when we go over here, we’ve really seen
this app + web event. And the tag configurations can be taken over
from our previous tag. So we don’t have to actually configure a Google
Analytics settings variable. We can give our event a name, and put in different
event parameters. Now what would we put in here? Like in Google Analytics before we have an
event name, you can name this whatever. And you can actually put in any parameters
that you want into these fields. But in terms of the reports that are already
inside of the interface, you might want to choose one of the pre existing events that
Google Analytics has defined. So there are recommended events for all sites
and apps, retailing, ecommerce, jobs, education sites, travel and games. Let’s go for all sites here. And let’s just pick one of these. Let’s say we wanted to track a purchase, just
like this. So there’s an event name called purchase. We’ll put this into the event name. And then we have a transaction ID and transaction
value. And some other values, I won’t fill them in
now. And just for demonstration sake going to fill
in some hard coded values. Obviously, you would utilize your variables
and your data layer to fill them dynamically. But I’m just going to go ahead and test this
here. Then fire this all on a confirmation page. So page view confirm where the page pass entails order received. This the correct name, let’s save this. And this is our GA app + web for our event
of a transaction. Let’s refreshes and go through a quick order
here on our page. And we see our event fired right here. You should also be able to see this in our
tag assistant. No, it’s not yet updated. Here, I think the tag assistant doesn’t have
the functionality built in quite yet. So we will need to go into our analytics dashboard
here and see if there was a new event by this user. It doesn’t show us something at the moment. But hopefully we should see this in this overview. So here we go see an ecommerce purchase. And this came from this user, this should
tell us that our ecommerce purchase was reached which also creates a goal. So this is how you can send over page views
and events via Google Tag Manager. Don’t forget, if you want to put this live
to users, you need to submit a version and take this live. And henceforth, we will be tracking this for
all your users. Now that we have gone through an installation
let’s take a look at this new version of Google Analytics and quickly scroll through some
reports. I’ve been tracking with Measureschool for
a little while here. So I have app + web property already created. And it’s quite different from what we have
seen previously from Google Analytics because this is actually based on the app version
of Google Analytics, which some people know as Firebase. So this is a part of a version of firebased
analytics to the web. And we now get all the reporting functionality. We already looked at the real time reporting. These are standard reports. But they obviously don’t have the functionality
of the old version of Google Analytics, or the current version of Google Analytics, which
is Universal Analytics. You would find some of the similar data in
these reports. But this is far more sparse than what we have
inside of the universal analytics. So you won’t find any kind of enhance ecommerce
reports or landing page reports as this is really based on events. Rather than the page view and session model
that we have in the current version of Universal Analytics. One or two reports that I want to point out
here are the analysis section where we have the capability
of building different reports like a funnel analysis, a path analysis, we can also look
at our different audiences with this new segmentation feature set of this report. And we’ll be able to explore our data just
like we would inside of Data Studio with a new picker of what we want to see in our reports
through this drag and drop system. So all in all, I would encourage you to try
this out. You can install this right now onto your webpage
and track it in parallel. Should anyone give up the old Universal Analytics
version and then switch over completely to App + web, I wouldn’t recommend this as it’s
still quite limited. But it shows us the future to come with Google
Analytics. So definitely check it out. And let me know what you think in the comments
down below. Hey there it’s me again, this is how you can
set up your app plus web property of Google Analytics, the new version of Google Analytics
with the help of Google Tag Manager. Let me know what you think about this new
version of Google Analytics. It’s quite half baked. But it’s quite interesting to see the steps
that make forward and go away from that model of the page views. So I love to hear from you as well. Let me know in the comments down below. And if you haven’t yet, then consider subscribing
to our channel right over there because we bring you new videos on data, tracking and
analytics, Google Tag Manager every week. My name is Julian. Till next time.

7 thoughts on “How to Set Up Google Analytics App + Web Property

  1. Thank you for selecting such a nice topic. Would you mind adding a little more on analytics and especially, how to measure KPI's.

  2. Hey Julian, Very nice video. An amazing upgrade in GA. I would love to explore more on this on data that we could not get earlier. Thanks for this!

  3. Hello Julian, is there a way to get some metrics(bounce rates, landing pages etc) from UA in Web+App ? May b using events. Also did u notice the similarity of Adobe analytics interfaces?

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