How to rank locally on google search

How to rank locally on google search


Hey guys! This is Colton Townsend again,
coming at you with another video covering self-publishing and self-marketing. Today’s topic is about SEO, generally, and
the question is “how do I get a page to rank for the local keywords that I want
it to?” So, you go on Google and you’re looking for something in your local
market, in your hometown, in the town you live in, and so you’re gonna type in
generally the name of your town plus the service, the product, or the
professional type-thing you’re looking for. For example, that could be
“Springfield Carpet Cleaners” and so that search intends that I want to find
someone to clean my carpet in the town of Springfield. Great! So, how does your
personal craft or industry or business fit in to that equation? Basically what
you need to do is to determine what your profession is and the type of search or
the specific need that’s there, what those search terms are. And then the
easiest part is just tying it to your town or your neighborhood or your local
area in some way. The more specific and hyperlocal, the better. So, another example
would be: I can say that I’m a copywriter and I live and work out of Walla Walla. So,
I’m gonna go do a quick search for copywriters in Walla Walla. I’m going to
review the results, determine that the pages that are there are pretty weak — they don’t really look like a copywriter, or are not what I’m looking for,
and I’ve determined that I can make a better page than that. So, my personal
website is now going to contain a page that is meant to outrank everything else
because I’m just going to simply make a better page. So the first thing to do in
going about making a better page is to write a page title and description —
That’s basically what appears in the Google search results. Each listing is
the title and description, so write the copy to include the keywords as well as
to be compelling and to invite the users to visit your site, actually, and then
hopefully contact you if they’re a good fit for you. Next, you need to make a page
on your site so that the URL, which is the full page address, also includes the
keywords that are in line with what you’re going after —
with what your target keywords are. If you do that, it’ll just help everything
make more sense. It all has the same meaning behind it: your titles, your URL,
and then as well as the content on the page, which we’ll get to next. Writing
content is pretty big task for the most part, so start with an outline. If you’re
a “blank” kind of profession in “this city”, start outlining what it is that you do,
what your services are, maybe you even explain your entire menu offering. You
can talk about your your bio, your past experience, maybe showcase
projects – the sky is really the limit in what content you can contribute
there. Just make sure that it’s all under the same bracket of being in the local
area, because you’re doing “this” in “this area”, and you love this area.
Submit your background in the area, whatever might be, and “this” is your
profession, “this” is what you do, “this” is how you do it. So many things can go into
this outline. Try to create about 500 to 1500 words that are going to be on
this page and then the work comes into actually totally fleshing out that page
outline with headers and paragraphs and all the proper web elements that are
going to be in there: Images that need to be optimized as well as tagged, some more
technical work. And then once this page is built you just got to publish it. You
got to publish it and let it exist in the Google sphere for a long time. Keep
coming back to it, revise it, link out from it to other relevant pages on your
site or even externally, that’s fine. As well as the best thing that you do would
be to get other websites to link back to your page because they say, “hey! you’re a
“this” kind of person, profession, in “this” area. Here’s a link to you.” That’s ultimately the goal. So, in four minutes I’ve attempted to describe kind of the entire
process of SEO while leaving much of the details out. But, overall I’ve kind of
laid the bare bones foundations for what to do. There’s a lot of help on the
internet for how to do this, but that’s how we start ranking for the
terms we want to online so we can be found. Until next time!

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