How to create content to boost your e-commerce traffic When you create content for your audience, it needs to have a purpose. You can’t just create content for its own sake and expect it to have an impact. Find the right content 1-Start with your product All content should be linked in some way to your product. If you sell auto parts, a blog post on gardening isn’t going to resonate with your community, and even if it does, it won’t do much towards selling your product. 2- Find out what your community likes Remember what I said about understanding what your customer likes and consumes? When you find out what’s trending among your customers you can find a way to link that to your product. If you can’t, you can try using the style or different elements in your own content to make it more consumable with your audience. Memes and Listicles might be really popular with your community, but always remember to keep it relevant to your content. 3- Be creative Unless you’re in a super niche market, chances are, your competition is going to be using the same strategies. So keep your content fresh, creative, and unique so it continues to engage your audience. Don’t be afraid to switch up stale content to breathe life into your strategy. 4- Optimize your content You have to make sure that your customers can find your content. This means optimizing keywords for SEO, meta descriptions, and call-to-shares. It might not be the most fun part of content creation, but it’s probably the most important. 5- Go where your customers are If your customers are mainly on Facebook and Twitter, then you need to focus your time and energy on being present and active on those channels This is how you start to communicate with your customers. It will also be the way you pull in new visits. 6- Keep track of your engagement The biggest part of understanding what works and what doesn’t is keeping track of your data. Most social media business accounts and even some personal ones have analytics that you can track to understand what your community likes. You can take an example of your most popular content and replicate what works about it in future content. Focus on differentiation You’ve got all of this fantastic content around your products and store but now you need to get people talking about it. So how do you make something go viral? Here are some tips you can try: 1- Keep your content timeless Make your content general enough so it will be relevant in 3, 6 and 12 months. Certain industries move faster than others, so content can become obsolete pretty quickly. It’s okay to have some latest and greatest content, but you should have some popular timeless pieces that will go the distance. 2- Use hashtags Hashtags are a great way for customers to search based on a topic and therefore a great way for you to be visible with your community. You can also find great hashtags via hashtagify.me. 3- Create your own hashtag Whether it’s the name of your product, an idea or your brand name creating your own hashtag can make for a more personalized audience experience. For example, if you sell shoes, you can put in your bio “#brandshoes for our latest products” to make it easy for your customer to filter out everything related to #shoes or #fashion. 4- Tease your customers Got a new line launching? Do some teasing on social media with visuals, announcements, and videos. Offer a few sneak peeks to your social media community to make them feel like they’re part of an exclusive group. 5- Tag other users If you mention someone else in your blog, or video, tag them! Chances are, if they like your content, they’ll share it too If not, you can always send messages to influencers in your industry and say “Hey I thought you might like this because it’s related to your last post on…” 6- Contests and games Here’s where it gets fun: Make contests for your community. You can give out a prize or a discount on your products. You can even do a lottery where you choose someone who has shared your post on social media. 7- Create private events around your products Invite those who like your page or follow you to a private event for a product or line launch. This reinforces the exclusivity on social media and will work on the emotional sale.