How to Ace Your Team’s Social Media Collaboration – Social Media Minute

How to Ace Your Team’s Social Media Collaboration – Social Media Minute


Hi, I’m Jan Rezab
this is Social Media Minute. Social media has grown to be
an absolutely critical marketing channel and with it, the complexities
and the team size has grown as well. Back at the very
beginning of social media, you’d work with one
or two people running your social, maybe the guy writing it there and then somebody
making the creative around it. Today, we’re looking at very complex
structures of entire teams of people writing on a page, commenting,
moderating, preparing the content side. Multiple agencies
and multiple teams involved. Not to mention when there’s
a cross-departmental organization and I’m not
even getting into the media team. Usually, those are separate, usually,
the media team uses some sort of agencies or even a combination of agencies. The complexity
of social media workflow today is greater than ever before. The problem of having such complex
team structure and team sizes as well is you can get lost in the workflow. To do this properly, you have to really break down
the walls of the individual processes and make sure one tool
is what follows them all. At Socialbakers, we’ve built in into
the platform an amazing workflow process. From the very beginning,
from preparing the content, beautiful calendar views where you can
look at drafts and approvals for the day, coming all the way
to perfect mobile approvals. Your boss can quickly mobile
approve all your content at the same time. Someone’s commenting
and needs to get that approved, it also sends it into the workflow
and someone can do it very quickly. All of these people
need to be involved starting from the creation process all the way to the reporting
and boosting of the content as well. If you have these
people integrated into one place, then you can
really follow the entire process. For the true social media manager,
not the one publishing on a page, for the one overseeing this
process, it becomes a lot easier. The amount of time saved, the fact that you
can write little internal notes to the content as it’s
being prepared in the process, that is amazing. Of course, there’s
a huge headache when it comes to moving, let’s say, from tool
to tool, from platform to platform. Here, you can
integrate it all into one place. Go, try the Socialbakers platform out, demo it and let us
know what you think.

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