Google Analytics & Webmaster Tools Masterclass

Google Analytics & Webmaster Tools Masterclass


Leanne Hung, Digital Analytics Specialist
at E-web Marketing So what people can expect to learn at my presentation
on Thursday is a multitude of things. So you can check dollar per dollar how your
online marketing campaigns are performing using analytics because the availability of
data is so vast, and it’s so great for online for that we are able to track it individually.
Now you don’t need to be a data scientist to understand your results. I think one of
the things that people get really stomped on is what to do with all that data and the
reason is not because they don’t understand what the data is telling them but because
they don’t know what they’re looking for when they’re looking at the data in the
first place. So one of the things that I’ll be talking about is clarifying your business
goals and objectives. If you don’t have a solid understanding of what your business
goals and objectives are, it’s so easy to get lost in the analytics because you don’t
know what you’re looking for, and you’ll be stuck there for a long time trying to make
sense of these numbers. So it would be really great that I’ll be taking you guys to how
to identify those goals and objectives and how we can measure them, and how we can read
the results of those so when you go to your analytics, you’ll know exactly what you
are looking for and what section of your interface you need to be looking at to see how well
you’re (queries) are performing.

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