Getting Started with SEO - Grow Store | Bigcommerce University

Getting Started with SEO – Grow Store | Bigcommerce University

the first thing to know about SEO is that it means search engine optimization now there are many things to know about SEO including all the different ranking factors search engine algorithm updates and so on it can get a little complicated don't fret though the first steps to knowing how to optimize your online store begins by understanding the main goals of a search engine so a search engine like Google wants to take the time to learn about the structure and overall contents of a website this helps them determine what content is best so that they can deliver the most targeted results when someone completes a search imagine the world wide web is a network of stops in a big City subway system and each stop is represented by a unique web page to know what pages to recommend a search engine sends out search BOTS now these BOTS crawl website links and content index the pages they've found and rank the pages according to their complex guidelines known as algorithms now what makes SEO so frustrating is a all websites must do it and be search engines work at their own pace and by their own rules which they don't always fully share this means you might not see traffic or start to rank right away even if you do everything perfectly it can take anywhere from six days to 6 months up to a year to begin to rank organically now organic results refer to those results that are free as compared to paid results also you should know that the major rules of SEO never really change the biggest overarching rule is that you should create content for users not for search engines aim to provide an online store with great content and a shopping experience that users really enjoy and you're likely to be on the right path to success ok let's start from the top of this SEO business someone goes to a search engine and types the word dog in search engine land this is referred to a short tail keyword it's simple and not very targeted this type of query indicates someone who is not focused perhaps they're killing some time on a Saturday morning look how many results were found that is a lot of competition which means that'll be really tough to rank for that particular keyword now a user types the word bamboo martingale dog collar comparatively the search query is much more targeted which means it has far less competition our online stores selling martingale dog collars is much more likely to rank well and be selected versus the word dog these longer keyword phrases are referred to as longtail keywords we do want to place longtail keywords as they are far more specific and indicate a shopper is getting ready to possibly purchase an item in order to gain the right traffic you'll want to conduct keyword research this will help you uncover keywords that are most likely to convert targeting longtail keywords with low competition and higher conversion rates means you're more likely to rank well so searchers can find your result click on it and visit your online store of course we're here to help you learn more about SEO and keywords throughout this video however you can also check out our additional resources where we'll dive more deeply into the concepts behind SEO and keywords as well as strategy guidelines and even provides step-by-step how to's for now here's a high-level overview of just some things you can do to optimize your website for search engines and users alike first no matter how you add or edit images to your big commerce store you can provide an image description one of the most important places to do this is on your product pages as they tend to draw on the most targeted traffic any time you edit or add images to the product description area you can add an image description and title when using the WYSIWYG editor select add image and then click the appearance tab complete the image title and image description fields by simply describing what's in the image now this is an exclusive to just your product pages but anywhere and anytime that you're using the WYSIWYG editor you'll always want to complete the image title and image description fields anytime you're adding an image since search engines can't see an image the text you produce will help provide more context to search engines but will also help your page rank when an image search is completed image searches are a huge trend these days especially for those users who are looking to buy a product or service online next you'll find throughout your big commerce control panel that you have the ability to customize your titles and meta descriptions these are the results you see when you perform a search customizing these fields can not only help you rank but can help increase the rate in which potential shoppers click your result and entice them to visit your site as an example when you're editing a product inside of your control panel you can go to the other details tab to find the dedicated SEO fields by taking a time to highlight things like your product features customer benefits or any special offers like free shipping or discounts you can really set yourself apart from the competition within search engine results the best part is you can customize these fields for your homepage category pages brand pages additional web pages and blog posts last we create a dynamic sitemap for you and make it very easy to submit it to search engines this task triggers search engine robots to crawl and index your pages much sooner than if you let your website sit out there and wait to be discovered in the meantime BigCommerce is taking care of the more complicated things while you get started this includes 301 redirects canonical tags proper page architecture leveraging our content delivery network and human friendly URLs of course our platform allows for you to take the reins on these things when you're ready but out of the gate we've automated these time-consuming tasks that can greatly affect your ranking also feel free to ask questions in our community of expert clients and staff or take things a step further and reach out to some of our partners they can help you develop implement track and improve your SEO strategy now these are just a few examples of tools that big coms provides and again check out those additional resources to get started earning your spot in search engine rankings

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