Digital Marketing Q&A – Hump Day Hangouts – Episode 188 Replay

Digital Marketing Q&A – Hump Day Hangouts – Episode 188 Replay


Adam: 188. Oh, and we’re live while I’m sitting here
mumbling. Adam: All right, welcome everybody to Hump
Day Hangouts. This is the episode where I forget where I’m
at, but actually it’s Episode 188. I’m glad everybody’s here. Let’s go down the … Run through real quick
and say hi to everybody. Adam: Chris, how you doing today? Chris: Doing good, glad to be here. Adam: Good deal. Hernan, how you doing? Hernan: I’m doing really well actually. I’m super excited for what’s coming, looking
forward, too, for the announcements for today, but it’s going to be super fun. Adam: Yes, yes. All right, Marco, how about yourself, how
are you doing, man? Marco: Today’s secret words are Youtube views,
and Google My Business Auto Poster. Adam: It’s almost like it’s a clue to something,
hmm. We’ll circle back around to that. Adam: Bradley, how you doing, man? Bradley: What’s up, man? I’m happy to be here. We’ve got only a handful of questions on today
so I guess we’ll spend extra time answering them, unless you guys want to post more questions
so it’s a [crosstalk 00:01:02]. Adam: Good deal. I was about to say, yeah, it’s like, we can
have one more where we get to dive in more. The last few have been right up to the limit
so we’re going to do some quick announcements, everybody, but first off if you’re new to
Semantic Mastery, first of all, thanks for watching. If you’re watching this live, that’s awesome. If you’re catching the replay, that’s cool,
too. If you’re not sure where to go or what the
next step is, we generally advise people to go to battleplan.semanticmastery.com, it’s
a great place to get started and then just keep coming to these Hump Day Hangouts, show
up, ask questions. Adam: If you can’t attend them live, you can
always ask questions early. Come check out the replay, put it to use and
that’s what we’ve got a lot of really good feedback over the past several years that
we’ve been doing this. People just consistently coming and asking
questions and it’s SEO, digital marketing, anything to do with your business, it’s fair
game and if we don’t have the answer for you, we’ll certainly point you in the right direction. Adam: What Hernan was hinting at, I think
we’ll start there. We wanted to let you guys know that Semantic
Mastery is going to be having a small gathering. We’re going to be having our first live event
in October of this year in the Washington, DC area. That’s the factual stuff. We’re going to have more details to come but,
one, it’s going to be awesome and then, two, we want to let people who listen and subscribe
to us to have the first chance to know about this. Adam: Like I said, we’re going to have a lot
more details coming out with some of the secret guest speakers, what we’re going to be covering
ourselves and what people can expect to get out of it, but I don’t know, that’s my spiel
for it. I’m excited. I think it’s going to be pretty awesome. Hernan: Yeah, I think so, too, and I’m really
looking forward to it because the experiences that we have had at live events have been
amazing. Meeting, getting to know new people and getting
to know a lot of Mastermind members that we have come together in live events. We have been thinking on doing this for quite
a while and now, we have decided to go ahead and do it. Hernan: I think that we’re going to have some
more information for you guys soon in terms of the actual speakers, as Adam was saying. We’re still finding the venue and a bunch
of other things, but initially, if you want to get a really, really super specific, super
special early bird discount, go ahead and contact [email protected] Just put on the subject, put “Live Event.” The Live Event has a name already, I don’t
know if I can disclose it. Bradley: Yeah, can we say. Adam: Yeah, let’s do it. Hernan: Okay, so Bradley, you want to say
it? Bradley: I’ll let Marco do it. It’s his, it’s him. Let him do it. It’s his favorite. Marco: It’s PoFu, man, what else could it
be? Bradley: PoFu Live. Hernan: Yeah, yeah, the event name is PoFu
Live 2018. If you want to attend, just write to [email protected]
with the subject “PoFu Live 2018” and we give you something really, really special so there’s
going to be a lot of more information coming it. Adam: Yeah, definitely. It’s going to be October. The main days are October 20, 21st, but the
reason we’re bringing this up now, one, we want to let everyone know about it. We know it takes some planning to attend these
events, but we mean it. If you take advantage of this, like this week
that we’re announcing it, we’re going to give you a special, very, very, truly special never
seen again discount, if you’re willing to grab it and go so looking forward to that. It’s going to be a small group, we’re capping
this … Bradley: It’s only going to be 25 slots. Adam: No, yeah, so we’re capping it at 25. I think live event, in my mind, that I may
be the only one so maybe that’s my bias, but I think lots of laser shows and big stuff
and huge crowds. It’s more, almost like a Mastermind type of
get together. It’s 25 people. It’s enough people there. You’re going to have a lot of viewpoints. We’re going to have seven or eight speakers
and there’s enough though, you can break down into small groups and you can still stay in
touch with everyone and do a lot of networking and get a lot of good idea generation going. Bradley: Yeah, and it’s not going to be super
expensive either, guys, ’cause this is our first live event, so we’re going to keep it
smaller. It’d be a ton of content and also the networking
is really where the true value comes from anyways, but we’re going to keep it small
and affordable, ’cause we want to … We kind of want to test this for ourselves for the
first time as well and we’re going to have some VIP stuff for potentially, a VIP upgrade
which will be really cool. Bradley: I went to an event last year, the
SEO Rock Stars event that was really good and went to a … I guess they host like a
VIP event the day before the actual training and normal meet up days. It was fabulous and it was really good just
to network with those other people that also upgraded to the VIP tickets and talk and just
develop those business relationships. That’s really where the true value comes from
these type of events, so we hope that some of you will come join us. Adam: Definitely, good deal. Adam: A couple other quick announcements on
the tails of that, that’s the big one. Check it out. If you’re interested, please send us a support
ticket. We’re pumped to have people. We’ve met a few people at small gatherings
we’ve done. The last one in Portland and it’s just amazing
to meet people, to be able to help out and then just that idea generation that you just
don’t get unless you’re in person. Adam: Anyways, July 4th, we’re going to have
some cool specials. We’re working on an awesome bundle for people. We’ll be coming out with that. It’s going to put together some of our best
training, some of our … I can’t even say enough to like, ah. Anyways, stay tuned, it’s going to be really
good. Then we’re working on the Done For You services. We got some additional Done For You services
coming out around … Adam: Have we already said what it’s based
around? I don’t want to give away too much here. Bradley: The GMB Pro Training. Adam: Yeah, yeah, we got some stuff coming
out with that. We’re working on that, you guys, and as soon
as we have a date, we’ll be sharing that information. If you haven’t yet, check out Local GMB Pro,
this is already changing how a lot of people are offering some services to their clients
and it’s … Bradley, I’ll let you … I see you nodding your head, so you know what I’m
talking about. Bradley: Yeah, we just had a post in the Facebook
group. I don’t know if it was this morning or maybe
last night but somebody was like, “I just started applying this method to one of my
…” I don’t know if it’s a Lead Gen or a client guy or it’s a client of theirs or what
but he was like, “You can call me,” and said, “Son, you’re going to have to slow these calls
down.” That’s a really good problem to have, man. When you get called by your clients that you
serve and they’re saying, “Hey, you’re going to have to slow this shit down, I can’t handle
the calls,” that’s a good problem to have. Adam: Definitely. Chris: That’s like, it’s actually like one
of the most common complaints that is quite recurring on Local GMB Pro members. Bradley: Yeah. Chris: Too many calls. Adam: Which we’re not making this up, you
guys. Seriously, this sounds like one of those like,
“Well, my client just pissed off too many call …” Legitimately, people are like, “Yeah,
we need to figure out, can you help me with … We need to hire someone to deal with calls.” It’s crazy, we’ve actually had people saying
that, so … Bradley: That’s crazy. Adam: Yeah, no BS. Marco: I’m glad that there’s actually people
backing up what I’ve been saying about the attorney that I’ve been doing … in New York,
where she has had to hire two people to take the phone calls and a third one part time. I mean that’s the volume of calls that she’s
getting. She actually told me, “Look, we need to find
a way to cut this down. We need …” I said, “No, hire more people.” You don’t slow the calls down, you hire more
people and make more money. Bradley: Yeah. Adam: Yup, awesome, which I don’t know … This
is good. This wasn’t a question but, man, if that’s
a service you can offer on top of this. The people who are doing this and using the
Local GMB Pro methods, if you’ve got the processes in place or not, and you should, to help somebody
grow their business like that, hey, I can show you how to deal with these calls. I can provide the Done For You service to
deal with these calls. I can do a script. Adam: There’s so many additional things you
can do and it’s not just up selling. It’s providing a lot of value to your clients
and they may actually be worried, like, “God, what do I do?” Like Marco was saying, “How do I deal with
… How do I lower calls?” No, don’t do that. Here’s how you deal with all these calls and
turn it into more revenue for your business. Marco: That’s right, you have to … Adam: Lots of opportunity. Marco: You act as a business consultant and
not just a marketing person. Adam: Yeah, and then talk about a trusted
adviser role, I mean that’s golden. Marco: Yeah. Adam: In so many ways and not just to get
… It’s not all about the money. It’s easier to work with clients, anyways,
win-win. Adam: All right, before we jump into … Any
more announcements from anybody or are we ready to get rolling? Marco: No, just a couple, just a couple. We can get Real Youtube views to your videos. That will be rolling out very shortly, as
soon as we have ordering ready, the ordering platform and the different tiers, the different
number of views that they can order. We have that ready and the GMB Pro, the Auto
posting service, that’s ready to go, but that’s going to be rolled … It’s likely that both
services will be rolled out to our Mastermind members and the Local GMB Pro members first. Marco: We’ll offer them special pricing just
because we always take care of our membership. We always say, “Membership has its privileges,”
and we like to show our members love by just giving them, just special ways to order to
lower their cost so that they can pass it on to their clients or, again, as I was saying,
just make more money, just figure out ways that you can make more money with all of the
ways that we find to give you things at a lower cost. Marco: Those two are coming. Guys, be on the lookout. If you’re already in Local GMB Pro or in our
Mastermind, then you will be contacted first. If you’re not in those groups, I’m still wondering,
why the fuck you’re not in. I’ll leave it at that. Bradley: All right, that’s good. Adam: Well said. Bradley: Sorry, guys, I was peeking at my
email while I was waiting. Are we good on … Can we go ahead and get
in questions? Adam: Yeah, let’s do this. Marco: Yup. Bradley: Yeah, guys, it’s funny, ’cause I
just started testing our new Youtube Views platform today actually. I haven’t had time ’cause I’ve been dealing
with developing content and so I’m actually anxious to see how good it’s doing. We’ve got a lot of the beta testers that are
coming back with just crazy results for the Youtube stuff, too, which is great because
it just makes it so much easier. Bradley: I mean I’ve been using Youtube ads
to drive traffic to … for local videos, to help local videos rank for, well, probably
over a year now, but this makes it easier because it’s just a real quick easy interface
to go in and set up the campaign. It just makes it super simple and it’s a lot
less time than it takes to set up a Youtube ad. I’m anxious to see how well this works and,
again, we’ve got a lot of people that have already been talking about how good it’s been
working for them so I’m super excited to see how well that works. Bradley: First question up, David Kennedy. He says, “I received an email for a Facebook
Group for webinar Local GMB Pro but when I clicked the link to join for the webinar,
the error I get says, ‘Content not available.'” Bradley: Okay, David, first of all, for these
types of stuff, just use support, please. That’s what support is for, [email protected] Again, [email protected], just submit
a support ticket. We’ll make sure we get you sorted. Bradley: Next, the webinar’s not going to
be … The link for the webinar’s not available yet. We don’t give that out until like right before
the webinar and there’s a reason for that, but again, just contact support. We’ll get you set up, okay. Bradley: Mike is next. He says, “How do you actually use Driving
Directions Map for SEO?” There are ways to … It’s just to add local
relevancy, right. I mean think about it. If typically for a point of sale business,
which is a storefront business, a business where customers come to the business location,
then it would make sense if you were trying to rank in the local maps back to three pack
four like very close in proximity areas or locations. Like adjacent towns, for example, then let’s
say you’re the only … You have a business that’s the only business in three or four
towns, in surrounding towns. Bradley: Even if it’s not the only business,
if you want to try to get your listing, your maps listing to rank when somebody’s searching
for like an adjacent town, so whatever your key word, service key word is plus the location
modifier and it’s an adjacent town. One of the ways that you can try to get ranked
in there is to have, add that local relevancy from that area to the location where you’re
physically located. In that case, the driving directions map would
be good to create posts or pages on the site or just content that talks about the area
that you want to rank in with a driving direction from there to your store location, right. Bradley: Because, again, it’s just about,
it’s Google code. Google’s going to come read the page and it’s
going to see driving directions map. It’s going to see content on the page about
that particular location, right, the location that you’d like to rank in and then it’s going
to see a driving directions map from that location to your business address, right. There’s a reason, it’s just a way to feed
additional relevancy into Google is to like … Location relevancy, excuse me. Bradley: Now the opposite would be for service
area businesses, right. For service area businesses, you’d go from
the bus- Like the business goes to the customer location and that’s typically how most of
my projects are set up because I deal with contractors primarily. On those, even if you have the physical location
hidden, you would still just go grab the city center and do driving directions from the
city center where the business is physically located. The driving direction would be from that location
to the customer locations which would be just city centers of the locations that you’d like
to rank in. Bradley: That’s pretty much the easy over
level or, excuse me, high level overview of how you can use it. Now, there’s a lot more that can be done than
just that, but we can’t certainly get into all of that and here on Hump Day Hangouts
but that’s a good question. Again, for driving directions, driving directions
are really just a great way to add additional location relevancy to pages and/or posts,
okay. Marco: It’s something that we get into … and
I did a webinar, a separate webinar just to show people how to take advantage of driving
directions and that’s in RYS Reloaded. It’s one of the webinars where we cover this
on how to use it for SEO. Bradley: Yeah. Bradley: Okay, Sam Bailey’s up. He says, “In a video you once said that simple
silo structure would be sufficient for most sites. What determines whether you opt for simple
silo structure versus complex? Thanks as always.” Bradley: Hey, Sam, how you doing? By the way, we met Sam in Portland. He said … As far as simple silo structure,
I always recommend using that, if possible, because complex silo structure, I mean just
as the name implies, it can be very complex. If you’re using just the virtual silo method
as opposed to a visible silo method, which means you’re leaving your permalink structure
to just post name inside of WordPress instead of category/post name then you can get away
with using complex silo structure without it being quite as difficult to reconcile like
some funky URL things that happen with complex silos. Bradley: However, again, for most local sites
that I deal with, because I … If you guys are aware, I typically do very hyper local
sites, like on sub domains to where that site, the whole site is optimized for pretty much
one city, right, one area. Then if I want to expand into another area
or if the contractor covers another area then we build another location base site for that
additional area or each additional area, if that makes sense. We don’t have to really worry about having
a complex silo structure. Bradley: A complex silo structure would be
the type of site that I would build if I was building a site that covers a large geographic
area or if it covered a … and guys, I’m speaking in local business terms, right. A complex silo would … I would apply a complex
silo to a website if it covered a large service area or if it had a lot of different products
and/or services, right, or a combination of both, okay. Bradley: For most sites, because like I said,
I try to keep them hyper local, focused on for just one particular area, there’s no need
for that. I recommend doing a simple sized structure,
just ’cause it’s easier to build. There’s less stuff. There’s less internal linking that needs to
be done. You can still, again, for a lot of local sites,
you don’t need that kind of stuff. You don’t need a site to be that complicated,
okay. Bradley: Now, again, there’s times where that’s
going to be necessary and some clients don’t want a bunch of separate maps listings and
sub domain sites and things like that or maybe the site’s already been build out and they’ve
got different locations but they’re based on pages and things like that. Those are times that maybe a complex silo
would be better. Bradley: Again, I just recommend, if you can
get away with just using simple silo, do that, because it’s easier to set up, it’s easier
to maintain, it’s easier to understand. Complex silo structure, though, if it’s necessary,
then you absolutely can use that. I’m not saying don’t do it. I’m just saying, just keep in mind that it
does require a bit more planning to properly design the site, okay, and like stacking key
words and creating your silos with the hierarchies. Remember, with the complex silo structure,
you’ve got top level categories and then sub categories and then posts. Bradley: You’re going three levels deep within
a silo and a top level silo and in sub categories, you can add as many sub categories as you
want so that’s what you call width to a silo, right. Depth would be adding additional content and
any particular sub category, so continuing to boost, add relevant content in any one
category or sub category, that’s what you would call adding depth to the site. Adding width would be adding additional silos
or additional sub categories in one silo. Bradley: Anyways, again, that’s why I said
it can … As you can tell, even the explanation can become complicated so go back through,
Sam, and look at the two videos that I did several years ago. I recorded several videos about simple silo
structure and complex silo structure. You can find them on our Youtube channel and
then just determine what you think is going to be best for your specific situation based
upon what you learn from those videos, okay. Bradley: Next, Peter from Poland. He says, “What is the best way to have the
correct NAP citation on a local WordPress website and all other sites, if I had a GMB
listing?” Bradley: If you have the GMB listing, just
… He says, “Do I just copy and paste the text directly from the GMB listing exactly
and paste it in my WordPress site?” Okay, Peter from Poland, if you’re doing stuff
in the US, the I recommend going to the USPS.com, which is the United States Postal Service.com
and go over here to look up a ZIP code and then you go find by address or cities … Yeah,
I think it’s find by address and then you put in the actual address of your, the GMB
listing. Just copy it, street address, paste it in,
city, state, ZIP code, postal code, paste it in and then click Find. Bradley: What happens is it’s going to show
you the standardized formatting, the correct formatting based upon the USPS standardization,
address standardization, right. That should be the way that you should have
it listed in Google My Business. At least, that’s the way I do it, guys. I’m sure there’s going to be some other people
out there that say they do it differently, but that’s how I’ve always done it. I learned this trick many years ago, I think
from Ivan Budameer and I’ve been doing it this way ever since, okay. Bradley: A lot of times, even if I take over
a client like if I’ve got a client that had an existing GMB, but they had displayed incorrectly
or they post … They added their … They didn’t have the correct standardized address
format, I’ll go in and update it in Google My Business. Then I’ll even do, sometimes … It’s not
sometimes … I’ll do a citation clean up campaign to go have all the existing citations
on the web updated to the correct standardized format. It’s only because that’s the way that the
addresses are supposed to be listed. Bradley: I would recommend, first making sure
you have the standardized address format, then I would go in and update the GMB. If it’s not correct, I would update it in
GMB and then I would … Your Google My Business Profile and then I would go and start post,
using that exact same format for all of your citations. If you have existing citations that are incorrect,
I would recommend that you update those before building new citations. That’s always the better thing to do, instead
of diluting bad data, fix the bad data, right. Bradley: Then as far as your website, really,
the only thing you need to do on your website, if it’s a service area business where the
… and I just talked about this … where the business goes to the customers, there’s
really no reason for you to display the address on your website. You can still post it using structured data,
right, so that would be going to the HTML header of the site, if you’re using JSON-LD,
structured data mark up and we’ve got a structured data generator in Serve Space if you want
to use that to generate the code that goes in the HTML header. Bradley: If you do have a point of sale business
or a store front then you could take … You could still add the JSON-LD, local business
markup which I highly recommend that you do, regardless of what type of business you have. Then you could also just use a little footer
widget or sidebar widget where it lists your name, address, and phone number as well. Right there, that can just be flat out plain
text, it doesn’t have to be formatted any particular way, because all the correct … Bradley: The location relevancy is in the
JSON-LD and the header of the site. Google’s going to come read that via the code
and it will be fine. It doesn’t need to be displayed on your site
unless, like I said, you have a store front and you want your customers to be able to
see it. In which case, you just put it in the sidebar,
the widget, or on the contact page or whatever. Also I would recommend that you would then
also take your map, your GMB map and get the embed code for that and embed that into your
sidebar or footer of your website as well, so you have your actual GMB map embedded on
your site, too. Okay? Bradley: Good question, though. Bradley: Any tips about not having to correct
NAP or no NAP on a website can have an effect? Bradley: Yeah, if it’s incorrect. Incorrect data will kill maps ranking, guys. Inconsistent data, right. Actually, if it’s incorrect, but it’s consistently
incorrect everywhere, you’ll rank better than just having … than having correct but inconsistent
data. Does that make sense? Bradley: Let me repeat that. If you have incorrect data but it’s consistently
incorrect everywhere it’s published on the web, you’ll rank better in maps than if you
have correct data but it’s inconsistent on the web. Figure that on out, but it’s true. Again, data consistency is absolutely paramount
to ranking in maps. Okay. Bradley: Is there a plug in that help? I wouldn’t recommend any. I just add the JSON-LD code manually to your
header. You can do that via WordPress. You can do, use plug ins to inject it in your
site header. You can edit the theme file in that, add it
there. You can also use Google Tag Manager, which
is my preferred method and there’s training for Google Tag Manager if you go to measureschool.com. Julian has some free Google Tag Manager training
on his site there. It’s really, really good. It’s the same training I went through to learn
how to use Google Tag Manager. That’s measureschool.com. Bradley: Any comments on that, guys? Marco: Nope, that was perfect. Bradley: All right. Bradley: Ivan Lech. What’s up, buddy? He says, “Hey, guys, question about photos. I optimize an image with title tags, subscription
geo tag on my computer and saved it, then added it to my GMB photo album. When I looked at the details of the picture,
my GMB dashboard, I don’t see optimization that I put in my image. All I see is the size of the image, so I go
to search Google for my map listing, go to photos, and click that optimized image, there
is no details. My question is why is important to take the
time to optimize images if I can’t see the results? Thanks.” Bradley: It’s a good question, Ivan. Bradley: Now I know for the longest time,
I’ve always been told that when you optimize the images and add metadata and you upload
them, Google reads that data. They may strip it out before it’s published
in their index, but they read that data as it was being uploaded, right. That’s where, that’s why it makes a difference
and I’ve tested this in the past, both with images but more so with MP4, with video files,
when uploading to Youtube. Bradley: I take this … and I mean I’ve literally
set up tests for this and where I’ve take … ‘Cause you can, by the way, you can optimize
an MP4 video, guys, the metadata, just like you can an image. You can add geo data and comments and copyright
URLs and things like that, NAP data and all that stuff. You can add metadata to an MP4, right. I’ve taken the same video, basically, the
same file and optimized for the same term and used two different channels that were
both brand new and have one … and I’ve done this on more than one occasion. It’s been a few years since I’ve tested this
but when I did test it, it absolutely made a difference. Bradley: You optimize one of the MP4 files
with the metadata, excuse me, optimize the metadata and then the other I just left blank,
no optimization, uploaded those two and guess which one outranked every time? It was always the one that had the optimized
metadata. Again, it’s been years since I’ve conducted
that specific test, probably, shit, four years now at least, but I’ve always assumed that
that’s still the case. Bradley: Now, Marco, you could probably shed
some light into this, right? Marco: Yeah, it’s one of the things that we’ll
be covering on Monday’s webinar and Ivan is in Local GMB Pro. Bradley: Perfect. Marco: I just let him in the group today,
I think it was and so anything regarding this images, how to manipulate them, why, we’ll
cover that on the webinar very thoroughly. See you on Monday, Ivan. We’ll answer you then. Bradley: That’s awesome. I mean it’s a great question, Ivan, but there
is a reason for optimizing the images, guys, with the metadata. Because even if it’s stripped out, like for
example, with my MP4 example that I was just talking about, you upload it to Youtube but
then you don’t see that metadata anywhere else, right. I mean it’s not like you can go view page
source and then see the data that you added to the file before you upload it to Youtube. Bradley: However, like I said, several years
ago, when I did this test on multiple occasions, every time, it outranked the video that wasn’t
optimized with the metadata, all things being equal, right? It’s difficult to get all things to be equal
but I tried to keep it as equal as possible, other than the metadata and every single time,
it outranked. Okay. Bradley: There’s also, like a lot of the other
things … and I know that I’m talking about videos now but like something else I haven’t
tested in years that used to work like crazy and Hernan was telling me about a little hack
he saw the other day with Youtube, about being able to upload the transcriptions or for the
captions and such. What was the hack you were telling me about
the other day? Hernan: You know that you have those captions,
that are automatically generated by Youtube, right, that they are automatically … so
that’s why it’s advisable to actually spell out your key word a couple of times, because
Youtube will automatically detect the speech, right. It will have speech recognition so it will
go and then create captions, like subtitles out of that. That’s one thing and that’s automatically
created by Youtube, but here’s the thing, we are, every week, we’re transcribing the
episodes from the Hangouts. Hernan: Every week, if you go through our
website, you will see the transcriptions and that’s how we add, we also add timestamps
to all of the video, so they really optimize it. Now, here’s the thing, if you upload a video
and you’re transcribing it, like using something like Rev.com, for example, you can upload
that chunk of text, that transcription into Youtube, in the caption section, and there’s
an option that says, I think it’s “Paste and Sync,” or something like that. What it would do is that you paste those … I
don’t know … 10,000, 12,000, 9,000 words and Youtube automatically will sync that text- Bradley: That’s crazy. Hernan: To, yeah, to the audio that’s happening. At the end of the day, you’re adding captions
without having to add captions but they’re not the automatically generated captions on
Youtube. Does that make sense? They have more SEO value because they’re generated
by the user, but, yeah, it’s crazy. It will automatically sync all of that chuck
of text that you’re adding with paragraphs and everything, it will automatically sync
to the audio that’s on the video so you have subtitles. That’s what I’m saying. Bradley: That’s awesome. Hernan: Yeah, Google can read the key words
and whatnot so that adds a lot of more weight and we’re doing that on every video from now
on. Every time the Hangout … Bradley: Yeah and see that … Years ago,
that was one of the things around the same time I was doing a lot of the metadata testing,
that was something I tested a lot, too, was at the time, there was no ability to auto
sync … That didn’t exist, that technology at that time, but there was the ability to
upload captions files. Bradley: I would spam that, like in other
words, I would just add key words and like calls to action and stuff like that as caption
files … Hernan: Right. Bradley: Then upload it and that absolutely
helped rank the videos, too. Hernan: Yeah. Bradley: It was like one of those tricks up
the sleeves that we would do. yeah, the fact that if you transcribe a video
anyways or even like what we do and then you can add that as an actual transcribed caption
file and it auto syncs, that’s got to be much more valuable … Hernan: Yeah. Bradley: Than letting the auto captions. Hernan: Yeah, the auto captions, and then
if you think about the auto captions are not always correct. Bradley: Right. Hernan: The transcription is like … I would
say if the caption are like … They’re really good, like they’re good. They will be 75% correct. The transcription would be 95% correct, because
also the people on Rev.com or whatever service you’re using, they will make mistakes even
for … With technical language and whatnot, but it will be like way … Bradley: Way better. Hernan: It will be, yeah, way better. Like way more accurate and then you can still
add a lot of key words, because, again, we keep on saying that if you actually spell
out and if you’re actually saying the key word on your video, it will increase the ranking
power that video has for that specific key word. Bradley: Yup, very cool. Bradley: Nigel’s up. What’s up, Nigel? He says, “Good day, gents, can you review
how to properly check to see if you are gaining proper traffic? I’ve heard numerous ways of ranking factors
… Numerous ways and ranking factors,” excuse me, “But can you talk through quick and easy
check so I don’t waste time going down a rabbit hole? Thanks.” Bradley: See, to check to see if you’re gaining
proper traffic, the only thing I would say there would be like analytics. Check Google Insights, call volume, those
are like … I mean and web form submits, if that’s what you’re doing, right. If it’s contact forms and things like that. Those would be indications that you’re properly
gaining traffic or gaining proper traffic, I should say. If you’re getting traffic that’s converting
into leads and/or sales, whatever your conversion goals are, then I would say, that’s how you
know that you’re gaining proper traffic. Bradley: As far as how can you get better
search results, there are shit ton of ranking factors so you’ve got to pick your poison. We always try to focus on what’s going to
move the needle the most with the least amount of effort, right. I mean, ’cause there … I mean, for example,
there’s CORA. CORA’s a great software by Ted Kubaitis, Kubaitis
… I can’t … I’m sorry if I’m screwing up his last name. Smart guy, dude’s super sharp and he built
this software called CORA that does like it will search, it will scan all top 100 results
in Google and document everything about the websites into this great, this one Excel spreadsheet
that’s got like a 100 websites worth of data. Bradley: Like great, like there’s … I don’t
know. What is it? 350 data points or something that it … or
is it more? It’s probably like 500 data points now that
this … He pools back on the top 100 sites. It’s crazy. It’s this massive amount of data but what
it does is it gives you the ability … The law of corre … It uses correlations to determine
how all those top 100 sites are, what all their ranking factors are and, again, it’s
something silly like 500 data points. Bradley: Think about if you had to go in and
tune all that, but because that could be overwhelming, he specifically programmed into the CORA reports,
the things that have the biggest correlation, the biggest … The most common correlating
factors for that particular search phrase. It basically highlights the things that are
the most important or that seem to have the most significant impact on ranking for that
particular search term. Bradley: Those would be the things that you
would start with first, right, ’cause those have the greatest chance of moving the needle
the most, if that makes sense, okay. Again, it just really depends and as a Mastermind
member, Nigel, and as many … Being a member of many of our products, that’s what we try
to teach is the stuff that’s going to move the needle the most with the least amount
of effort. Stick to what we’re sharing with you and we’re
teaching you and you should be fine. Bradley: I mean, again, you can go down any
rabbit hole you want, that’s kind of what Marco and Rob do is go down these rabbit holes
and then get stuck down there for months at a time, but then they come out with stuff
like Local GMB Pro and RYS Academy. That can be you if you want it to be or you
can just apply what you’re learning and keep focusing on the big stuff. Let us do the testing. You just go out and produce the results for
your clients. Bradley: You want to comment on that, Marco? Marco: Yeah, the only thing that I would add
to the Search Console in clicks. If you keep an eye on the clicks in Search
Console, like right now, or earlier today, I was looking at one where the guy has nearly
100 top 10s and his click through rate sucks. I mean it’s horrible. It was at 01.3 and how can you be, have nearly
a 100 top 10s and multiple number one’s with great impressions and you’re clicks suck. I mean a 103 and no clicks. How do you fix that? Marco: You have to work on your copies, right,
on your titles and descriptions. The meta, title meta description, ’cause that’s
the only way that you can fix that, that you can get people to click when it gets an impression. If you don’t work on that, then those clicks
are or those impressions are useless to you, ’cause you’re not getting the clicks. If you increase the clicks, then automatically
your traffic will increase, then your own page takes over because they have to be delivered
to the proper page so that they convert. Marco: That’s what I would add to everything
that you said. Bradley: Yup, and Nigel, as being part of
the Mastermind, we did a webinar with Ted a long … It was sometime last year, I believe,
about CORA. It might be something you want to check out,
if you’re interested in that kind of stuff, because again, what’s cool about it is you
can subscribe for a month and run all the reports for all the sites that you manage
and then cancel your subscription. Because it is rather expensive, but it’s … Ted
is totally cool. Bradley: I mean he even said it on the webinar. He’s like, “I get it. It’s expensive, so subscribe for a month,
run all your reports, cancel your subscription. Do all your tuning based upon the reports
and when you’re ready to run reports again, subscribe again. Run all your reports again.” He was real cool about that. I wouldn’t say that unless he did, unless
he did. Anyways, you might want to check that out. If you have trouble locating it in the Mastermind
members area, just reach out in the Facebook group and one of us will locate it for you
and ping you in the group with the replay. Bradley: “Can you discuss consistent way to
post platforms to Twitter, so I get images, videos to embed properly, large size? I’ve done it but it kind of happenstance I
have found that if I go from Google Plus to Twitter manually, using naked URL, I get large
image but I re-Tweet, using short and link, only get URL. LinkedIn on short links get smaller version.” Bradley: I can’t tell you a damn thing about
Twitter. Can anybody on here tell him anything about
Twitter? Marco: No, not regarding that. Hernan: Yeah, not regarding that, unfortunately. I honestly don’t know why he’s getting that. He’s shortening, so he’s shortening that and
he is getting the small image, right, and then I think … I don’t know because YOST
used to have that option that will show either the big or the small image. I don’t even think that’s relevant anymore,
that’s why they took it out. You know what I’m saying? Adam: Yeah. Bradley: Yeah, unfortunately, I’m just not
a Twitter user and I really have no desire to use Twitter either. I know there’s some real SEO value, guys,
and possibly traffic and all that. I just never got into Twitter, don’t care. Anyways, sorry, Nigel. Bradley: Last thing is also, “What about GMB? Any method for us manual posters?” Yeah, Nigel, stop manually posting. Our GMB poster is ready for Mastermind members
at Local GMB Pro members. We’re going to be giving you guys a special
offer on that here. When’s it available? Is it available now? Marco? Marco: It’s available right now. I think they’ve gotten into our Slack Chat. Bradley: It’s available now. Marco: Yes, it’s available. Bradley: Yeah, can you post that in the Mastermind
community, too? Marco: I will. I’m going to drop both in the Local GMB Pro
and the Mastermind. Bradley: Okay, so Nigel, yeah, stop posting
manually. It’s dirt cheap, man. Use the scheduled post, the GMB poster so
you can schedule a post, you can do it in bulk, all that stuff. It’s going to make your life a lot easier. It’s worth it for … It’s not expensive at
all. We’ll save you a shit ton of time. It’s worth it. Your time’s worth more than it’ll cost you
to pay for this, which will make you much more efficient, right. Your time is worth more than that, so … Bradley: All right. Yeah, guys, stop doing $5 an hour work. Think about it, guys, you should be doing
$100 an hour work, instead of $5 an hour work. Manually posting in GMB is $5 an hour work. How do I know that? Because I’ve got VAs that I pay to do it. $5 an hour or excuse me, $5 per post. Actually, for $5 per post, you can make a
shit ton of money doing GMB posts or you can make a shit ton of money in an hour. The reason I say that is because my … The
VA that I trained how to do that, she’s been blogging or curating for me for several years
now and when I hired her and trained … Bradley: I didn’t … She was already hired
but when I trained her to do the GMB posts, the way that I taught how to do them and I
told her I was going to pay her $5 per post, she basically said … She’s like, “Just keep
them coming, but like I don’t want to do regular curated posts anymore.” Why would she want to spend 30 minutes curating
a post for $15 bucks when she could do 10 Google My Business posts and make $50 in that
same 30 minutes. You know what I mean? Bradley: Think about that guys. There’s no reason why you should be doing
this kind of stuff when you can pay somebody to do it. Hernan: Yeah, and also have in mind that if
you could be actually closing a new client or talking with a client and that will bring
you a 100, 200, 500 bucks an hour, and if you’re doing $5 an hour task, you’re not saving
$5. You’re actually losing $495, right … Bradley: Right. Hernan: For each hour that you’re doing that. It’s not that you’re saving money, you’re
not saving those $5 an hour. You’re actually losing all of the opportunity
cost that you are not taking action on, so have that in mind. Bradley: That’s right. Opportunity cost, there you go. Bradley: All right, next, Ramola says, “I
just started with a local Italian deli in a little town in the UK. What’s your advice as to what my best move
is, bearing in mind that this is a very local business at the moment?” Bradley: I would say Local GMB Pro is probably
your best bet at the moment right now. If you’re just getting started and that’s
out of your price point or whatever, I would say, like, honestly, the best thing that we
could suggest that you would do would be to start posting in the Google My Business dashboard
regularly. That’s going to help to start getting activity
and getting some leads coming in for that business and then at which point, you can
start developing or adding more traditional stuff that we would recommend. Bradley: Like working on ranking and maps,
building citations, doing an RYS drive stack, right. Press releases, syndication networks, setting
up the WordPress site, or whatever, whatever their money side is in a blog with a syndication
network to help validate the entity, all this stuff that we teach. Bradley: Just starting out new right now,
guys, I’m telling you the best thing that you can possibly do for local businesses,
right now, especially as you’re learning all the stuff that you need to learn as a digital
marketing consultant, would be to just get active in the GMB dashboard, for your client,
right. Make sure there’s activity in there and that’s
going to start to generate some exposure for that business while you’re learning all the
… or setting up all the other stuff that needs to be done, which I still recommend
you do, guys. Bradley: I’m not telling you just stop at
GMB stuff. I’m saying start with that because that’s
going to get you the quickest results while you are developing out the rest of the assets
for the business. Bradley: Okay, would anybody have anything
different to say about that. Hernan: No, I totally … Marco: No, not different. Go ahead. Hernan: Yeah, sorry. Go ahead, Marco. Marco: Okay, the only thing that I would add
to that is that Local GMB Pro doesn’t require any SEO knowledge. Bradley: That’s right. Marco: It was specifically formulated in a
way and set up in a way that all you have to do is the step by step method. It doesn’t matter if you know how to silo
or … Everything is shown, how it’s done. This is what you need to do, not, “Okay, so
this is a silo. It’s a simple silo. It’s a complex silo.” That doesn’t matter. The image, you’re taught what to do with images,
how to do the posts, what to do with the post, what to do with posting images, what to do
with the business site. It’s just, it’s a step by step. You don’t need to … Absolutely no SEO knowledge
to start getting results. Bradley: That’s right and there are … Don’t
get me wrong or don’t get it wrong, guys, we do … I’m doing a lot of the … Well,
most of the training inside the course right now for the case study. Marco and Rob are going to be doing the webinars
and so there is SEO training in there but it’s not an SEO course, so it’s like limited. It’s just basically like how we can use some
SEO tactics to improve what we’re doing inside of GMB but it’s not an SEO course, if that
makes sense. ‘Cause it doesn’t need to be. Bradley: Certainly we can apply some SEO methods,
right, to get better results and so that’s some of the stuff that I started sharing inside
of there already and I’ve got … Marco and Rob have been doing some tests and I’m doing
some testing on my own and so we’re just going to keep adding to the course. Highly recommend you get in there Ramola. Bradley: All right, “‘Cause I know I do video. Do the video about IFTT and spam entry points
still effective and what’s your nugget … about IFTT’s indication? Still effective nowadays, considered as duplicate
content or not?” Bradley: No, it’s not. That’s a common question that’s actually come
up again recently a lot and I don’t see it as being duplicate content because, remember,
if you’re only using a branded syndication network for blog syndication. It’s a branded syndication network. All you’re doing is republishing your content
on your branded social media web 2.0 platforms. That is perfectly normal and legit. Bradley: Every major blog out there, website,
author, writer, contributor does the same thing, right. They publish an article and then they go share
it across their social media channels, whether it’s a brand or an author or a celebrity or
an influencer. That’s what they do, so why is what we teach
or what we do with syndication networks for local businesses any different? How is that any different? It’s not. It’s absolutely what Google expects now, right. It’s not a duplicate content issue. Bradley: Lenoy, I’m not picking on you. That question comes up often, so please don’t
take that as me being short with you at all. Just think about it logically, why would it
be duplicate content? Now, if you start stacking multiple syndication
networks, persona based networks, non-branded stuff, that you’re syndicating the same content
to over and over and over again, that’s not a duplicate content issue, but it is an issue. It’s a footprint issue. There’s a difference, guys. Hernan: Right. Bradley: Okay, duplicate content only exists
when it’s duplicate content on the same domain. It doesn’t exist on separate domains, okay. There’s a footprint issues, yes, but not duplicate
content issues. Bradley: Sorry, Hernan, were you going to
add to that? Hernan: Yeah, no, no, yeah, I totally agree
with you, Bradley, and the reality is that you need to treat your tier one networks and
… Your tier one, like your branded network as part of your entity, as part of your brand,
meaning that you want people to go ahead and convert on those networks if they can … or
those profiles if they can take action, but then, you can use those profiles to actually
build links. That will be your SEO firewall, as Bradley
says, will be as your firewall, and, yeah, it’s still super effective and we use attribution
links, press releases. Hernan: Those websites get only … If we
think about duplicate content, those websites get a 100% duplicate content … Bradley: That’s right. Hernan: Nonetheless, they are big publications,
big outlets, Fox News, CNN, all this and that, they’re ranking in Google and they are 100%
base because you cannot change a comma out of a press release, right. If you think about it, you think it logically,
they are all linking back to the source and that’s why Google doesn’t penalize them because
you’re not actually stealing content. Hernan: The main problem with duplicate content,
it’s stealing and that’s not what we’re doing here. Bradley: Right, and so I’m just going to demonstrate
this here, because, again, that’s press releases are so incredibly effective for ranking local
stuff now. It’s ridiculous. That’s what our whole course, Local PR Pro
is about, which works hand in hand with Local GMB Pro, by the way, guys. Bradley: I mean it’s like a per match made
in heaven those two. Anyways- Hernan: Yeah, in fact, we might end up going
out there and making a bundle. I don’t know. That could actually be a good idea. Bradley: Oh, yeah, yeah. Sounds like, might be a good idea for a holiday
promo or something. Hernan: Oh, yeah. Who knows? Bradley: If you see for … and like Hernan
just said, this was a PR that’s being … That was published for the case study that I’m
working on for Local GMB Pro and I published this May 22nd and if I click this, you’ll
see that it’s showing about 99 results. That’s 99 versions of the exact … or 99
copies of the exact same article, okay. Is that duplicate content? No, we already know, we’ve proven for a fact,
a 100% certain that we can rank stuff with just using press releases and no other link
sources. Bradley: I’ve done it many, many, many times. Again, the Local PR Pro course was entirely
built around this principle and it’s nothing but duplicate content. You produce one press release. It gets picked up and published, republished
by hundreds of media sites, as many as 400, 500 media sites, depending on your distribution
service and that’s four or 500 instances of the exact same article and it doesn’t … and
it ranks you. It’s about, it’s all about your linking and
like what we call the PR stack and stuff like that. Bradley: Again, it’s not a duplicate content
issue, right. There’s a footprint issue when you start syndicating
the same content to non-branded properties. That can … Because then that’s clearly what
… You’re doing that clearly to manipulate search engine rankings. For Youtube, it doesn’t affect Youtube at
all. Bradley: By the way. You’re asking about the IFTT and spam entry
points. Guys, for those that don’t understand what
Lenoy’s asking about, the spam entry point, that means like where can you inject linked
spam into the system. If you’re talking about like the diagrams
that I’ve drawn for Youtube Silo Academy, you can spam those pretty much anywhere you
want, those networks. Anyone, the properties in the networks, anywhere
you want, you can inject spam anywhere really, ’cause it doesn’t make a difference. Bradley: There’s no footprint issues with
Youtube syndication. The footprint issues come in with blog syndication,
because Google will slap your money site if it thinks that you’re republishing content
to manipulate search, but Google will not slap your Youtube channel if you’re republishing
Google code, if you’re acting as a publisher for Google, which is what you’re doing when
you syndicate Youtube videos, right, so there’s a big difference, guys. Just keep that in mind, Lenoy. Bradley: Absolutely, they still work. It’s still standard operating procedure. I think it’s basically the … It’s still
a foundation of everything that we do as syndication networks, okay. Bradley: It was a great question, by the way. It’s good to review this stuff, guys, for
new people and even for people that seem to forget why we use them. You know what I mean? Bradley: Next, Israel says, “I had a new domain
get hit with Japanese spam and hacked. There are about 12,000 back links to the site
that happened because of this plus a bunch of 404 errors because I got rid of all the
pages that were created. Should I bail on this domain or is there a
way to salvage it?” Bradley: That’s a good question. “It is a branded domain but I have another
one I could use. If I send a redirect from the spam domain
to the new domain, will this hurt the new domain?” Yeah, it could. It would if it was just a straight 301 redirect. There are some things that you could do to
link what we call link laundering, where you could do like double 301 redirects and such. Bradley: As far as like the 404s, that’s an
easy fix, right, because you can use just a plug in or something like that that … Like
404 redirect or something like that that redirects all 404s to a specific page that you set,
which can be the home page or whatever. You could do something like that, so you can
eliminate the 404 errors rather quickly. That’s not a problem. Bradley: The inbound 12,000 back links is
the problem. What you can do … Here’s the thing, if you
got hit with Japanese spam, why were you a target? Like first of all. Because the thing is is even if you were able
to clean up those 12,000 back links which the only way I would do it … and I know
Marco will probably disagree with me on this but would be through disavow, disavowing those
back links. I’ve done it successfully on multiple occasions,
recovered sites with penguin penalties using the disavow tool, Google’s disavow tool. Bradley: I’ve done it, so I know it works,
however, if you were a target for Japanese spam before, who’s to say you’re not going
to get spammed … That domain’s not just going to continually get spammed. That would be an ongoing battle, in which
case, it might make sense to just replace the domain. I’m not sure that I would want to redirect
the old domain to the new one at all because then that’s a very simple way to still run
spam back to the new domain. Bradley: Find out, if it’s an ongoing issue,
then that would change what I would say, as my recommendation, but if you have another
branded or another domain that you could use, sometimes it’s better just to start fresh,
because a clean up job could be a real bitch. You never know for sure until the penalty
gets lifted if you got penalized because of it. You don’t really know for sure if you’re making
progress really, right. Bradley: You could work on it for months and
that’s why I got out of, by the way, the penalty recovery business. I did that for a while but sometimes you work
on stuff for months and not recover it and it’s just a lot of wasted effort and time,
so I got out of doing that. Bradley: Anybody want to comment on that? Marco: Yeah, I’ve never disavowed links and
I’m not about to. I’d rather have a fingernail pulled wit pliers
than disavow links. What I would do is, first of all, ask yourself,
“Is this worth the time that it’s going to take to recover it?” Right? “Is it worth the time to test?” If it’s not making you money and you just
want to recover it because of the domain, why bother? Even if it’s branded, I mean, why bother? It would have to be worth my time and effort,
right. The money would have to be there. Marco: I would say, that you could take that,
push it through a drive stack, a G site to the new domain and your links should come
out fine and then you’ll actually benefit from those 12K back links that they send at
you to try to spam you, but it would have to actually be worth it. Because you’re either going to have to spend
time building a drive stack or if you want it done properly, you’re going to have to
get one from us. Marco: There’s a lot of haters out there. “Often imitated, never duplicated,” is what
Wayne said in one of his memes, but I mean it’s true. You can get it for a lot cheaper than what
we do our drive stacks for but you get what you pay for. Bradley: Yup, and what Marco said, that’s
one thing that you can do. Something else would be that I’ve done that
works fairly well, too, when you’ve got the spam domain with 12,000 inbound links that
are shitty links, right, is redirect the … Like set up a HTML page that you host on Amazon
and an S3 bucket that has a link to your money site with just one singular link on that page
to your money site. I mean it’s got content and all that and then
what you do is redirect the spam domain to that HTML page. Right, that’s something you can do and that’s
another way to clean it because the Amazon domain can take the abuse, just like the drive
stack can, right. Hernan: Yup. Bradley: I’m saying that’s … The drive stack
could be more effective but a quick hit, if you need it until like a drive stack order
was complete or something could be just an HTML page. Remember, those HTML pages are great, too,
because they’re great to use as spam targets for other stuff, too. Bradley: Go ahead, Hernan, you want to say
something. Hernan: Yeah, I was about to say that the
same applies to if you want to resurrect your Tweet or to a WordPress website or to a … not
a Facebook page, because it kind of Facebook and Google, they kind of hate each other,
but a Tweet can work. If you are Tweeting out your new domain and
you resurrect all of the spam over there, will be a double [inaudible 00:56:16] because
you get T.co and then your website. Hernan: There’s a lot of stuff that you can
do to launder that domain, but, yeah, I would strongly suggest that … Usually, it’s less
time consuming to start over and then maybe at some point if you still want to have that
as a side project, maybe at some point it will come back and there you go, you have
two powerful domains that you can use. Bradley: Awesome and, Jordan, as offered for
you, as we were able to hit them up about potentially content, content project. Bradley: Yeah, Adam’s correct. A great asset is a hiring funnel, knowing
how to set them up properly to get the best workers. Instead of a content writer, I recommend curating
articles anyways. That’s pretty much how we do all of our content
generation for clients and such is through curation. We have a course that teaches exactly how
to do that, which is called Content Kingpin, teaches how to curate, how to outsource that,
what to pay when you’re outsourcing, how long it should take outsourcers to produce money
content, how long it should take them to produce link building content. All of that, best practices for curating,
all of that is taught in Content Kingpin. Bradley: Outsource Kingpin teaches you how
to set up hiring funnels, just hire, screen, train, and manage virtual assistants. It’s basically, literally how we built out
business with virtual assistants and I think between all of us now, we’ve got somewhere
in the neighborhood of 35, maybe approaching 40 virtual assistants. It’s ridiculous but … Hernan: Yeah. Bradley: That’s what I’m saying- Hernan: Yeah, not counting our individual
businesses, because then, we will go out and use Outsource Campaign, the method, the Outsource
Campaign Method to populate whatever we need. If you’re looking for a PA, you can do it. Like without counting our own businesses,
like individual businesses, yeah, I would say we’re close to 40 VAs Bradley: Yeah. Bradley: All right, we’re almost out of time,
guys. We’ll try to run through the next couple really
quickly and then we got to wrap it up. Sorry, unfortunately, guys, we’re out of time,
but love this, James O’Rourke. Thanks, buddy. Bradley: Anyways, that beats picture of Marco. No offense, Marco, but … Anyways. Bradley: Does Local GMB Pro work for PPC call
affiliate offers? I imagine it … I don’t know … You mean
Pay Per Call Affiliate offers. I imagine it would if you spam a maps address,
right, so you get them a GMB verified listing up and you just start posting. If it can generate calls, I don’t see why
you couldn’t do that. In fact, I’m pretty sure Rob was actually
monetizing some of his testing GMBs they use for testing purposes that way, if I remember
correctly. Marco: That’s exactly right, as long as the
affiliate offer is local. Bradley: Yeah. Marco: You should have no issues with this. Bradley: There you go. Bradley: Bob Lell, “I want to use GMB photos
for the client website but just realized that when you add photos using the GMB App that
you can’t download the photos, so is it just as effective to take photos, location on and
then upload?” Yes, that’s the preferred method actually,
Bob. Okay. Bradley: PoFu, trying to use equals Vixen. Oh, that’s why he did that. That’s awesome. Okay, so that just worked out then. Bradley: “What about the phone number consistency?” That should absolutely … Israel, the three
data points that are the most important are name, address, and phone number, even more
so than the URL. For citation consistency, name, address, and
phone number, those are the most, the three most important things. Now URLs should also be consistent, but I
know for a fact that that is the lesser of the two. Now, having URL consistent, wherever it’s
mentioned online will help with ranking organically, but for maps, it’s mostly name, address, and
phone number. Bradley: You want, make sure that the name,
address, and phone number are consistent, even all the way down to the punctuation. Guys, that’s really critical, okay. Bradley: All right, let’s see, guys, we have
to wrap it up. Oh, shit. Let me answer two more. Bradley: Jim says, “When doing citations on
non-directory sites, WordPress blog or Weebly, if the header’s unavailable, do you use rich
text snippets, or simple use plain text for the NAP?” The problem is rich text snippets, Jim, will
typically get stripped out by any of those platforms. Like if you publish them, even if you go into
the HTML editor and you add it and then you save it. As soon as you save or publish it, whichever,
as soon as you publish it and you go back and look at it, all that data’s been stripped
out and it ends up just being straight HTML text. There’s really no reason to do it. Bradley: My point is, now sometimes, like
for example, with WordPress … I don’t know about WordPress.com, but I know with Word
… Self posted WordPress sites, you can use a plug in that’s called Raw HTML and then
you could actually inject JSON-LD right into the middle of a page and it will stay. I don’t know about WordPress.com, though. I don’t think I’ve tested that there. I don’t know if … Bradley: Marco, you would probably know. JSON-LD in a WordPress.com post, would that
remain or would WordPress.com strip it out? Marco: I haven’t tested so I wouldn’t know. Bradley: I’m pretty sure it strips it out,
but you can test it, Jim. You can test adding JSON-LD into the post
body of WordPress blog or in Weebly and see if it sticks. I don’t think it does. I’m pretty sure we’ve tested that in the past,
I just can’t remember specifically. It really doesn’t matter, just put it in as
any straight text. It’s fine. Okay. Bradley: It’s still … I mentioned, guys
… It’s still a citation. A citation is just a mention. It doesn’t even have to be hyperlinked, guys. It’s just a mention and that counts. Bradley: These are always the best free webinars
for … You could have lost that modifier, Jim, to just the Best Webinars for Local SEO. You didn’t have to … I’m giving you a hard
time, buddy. Thank you. Bradley: What about Master Pets Care? Bradley: Don, I’m not sure I understand your
… What you’re asking here. There’s not 28,200,000 results for local pet
stores. If that … Well, then it might be for pet
stores local. That means there’s 28 million results on the
page or, excuse me, that have pet stores, local pet … the words pet stores and local
somewhere on index page. Does that make sense? Bradley: I don’t know what you’re asking here,
Don. Bradley: All right, guys, I think we have
to wrap it … Oh, I’m sorry, so here, he’s clarifying here. “I’m just posting this for the guy asking
about maps. This is one of my websites that I’m rebuilding
in [inaudible 01:03:02]. It’s been down for about eight months total. This just shows the power it can have. It’s ranking number one locally still while
it’s been down.” Bradley: You mean the site’s been down but
you still have … I guess you’re saying this website’s down but the maps listing is still
up. Yeah, they’re two different algorithms, right,
so you can rank locally, without even having a website, guys. You can rank, absolutely, in maps without
even having a website. Okay. Bradley: Okay, “My introduce show with Marco
Asena said that he found using duplicate info on all of your citations makes them not all
recognized with Google, as well as changing up the content on each citation. The scripts, the description needs to be worded
differently. Thoughts?” Bradley: Yeah, I mean Andrew does a lot of
this stuff, so he may be correct. I haven’t … Years ago, I tested that and
didn’t make a difference so it was wasted effort to do different descriptions for … and
honestly, it’s a speed thing for me. Like typically, the citation providers out
there, if they … most of them will offer that as an add on, to have like different
descriptions written and stuff. If you want to use it, use it. Bradley: Personally, I’ve been doing just
basically the same description. I’ve never really had an issue because … Again,
years ago, I tested that and it made no difference at the time. It may now, it very likely does make a difference
now but I typically don’t mess with that, but you certainly can, right. Test it, guys. If you test it on your own or if Andrew says
it, I trust that what he says is right because he knows what he’s talking about. If he says that having different descriptions
for business, the citation business descriptions makes them more impactful, I’d trust that
and try it and see. Bradley: All right, guys, I got to wrap it
up. Sorry, we didn’t get to everybody’s question. I apologize for that. Marco: Can you get to John’s question before
we go? ‘Cause he’s asking about Local GMB Pro and
Local PR Pro. He says, “They go so well together, is there
a special price for current Google My Business members?” and it was offered. Bradley: It was part of … Yeah, I mean it
was part of the funnel during the initial sale, guys. That was like, I guess, the up sell or whatever,
the OTO, which was a significant discount off what the product prices would be separately. Marco: Yeah. Bradley: That’s what a one time offer is but,
I don’t know, can we work something out for them guys or are we just going to wait to
… Hernan: Yeah, probably. I mean just contact support and we will probably,
like since you already invested in Local GMB Pro … Bradley: Yeah. Hernan: There’s not going to be … Like that
was a real OTO, like a one time offer, but we can potentially work something out for
you and if you don’t have Local PR Pro or Local GMB Pro, don’t get it right now because
we’re going to launch something special for you guys real soon. Bradley: Yeah. Yeah, I’m sure we can do something for you,
John, but again, we can’t honor the same price that we had in the launch funnel because that
would make it not a true OTO and we stand by our word. Hernan: Yes, sir. Bradley: Probably work something out for you,
John. Just contact us, [email protected],
we’ll work something out for you. Bradley: All right, everybody. Thanks, guys. We appreciate it. We’ll see everybody … Actually Mastermind
tomorrow. We’ve got special guests coming on tomorrow. It’s going to be quite interesting, so Mastermind
members, make sure you’re there, okay. Thanks, everybody for hanging out. Hernan: Thanks, really good. Marco: Bye, everyone. Hernan: See you. Bradley: See you.

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