Defining Your Digital Marketing Strategy | Geek Speak – Part 3: Building Your Brand

Defining Your Digital Marketing Strategy | Geek Speak – Part 3: Building Your Brand


Hey, what’s up guys. I’m Rob from Playa Bowls, and I was just speaking for Geek Speak today. Showing how to build a brand. I tell it to Rob, I tell it to the team all the time. We shouldn’t spend a dollar on marketing until we know exactly what it’s going to get us. We’re still targeting the same demographic. We’re still going after the same feeling. My first business plan that I ever wrote was “cool.” We just wanted to make Playa Bowls cool. I always call it the third place. Starbucks and Panera Bread kind of go by the same motto They’ve got their work place, they’ve got their home place, and they’ve got their third place. And I kind of always realized that Playa Bowls has that capability of people that work in dental offices, medical offices, wherever it might be They can leave for an hour, go to a Playa Bowls and just feel like their escape from reality for a little bit.

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