Content Islands Framework: A Content Creation Strategy You NEED to Follow!

Content Islands Framework: A Content Creation Strategy You NEED to Follow!

Hey i’m MattByrom. In this video i’m going to show you a simple framework that helped us generate more than a million
pounds of new business through content marketing this framework will help you
create content that generates traffic converts users into leads and then
nurtures people before and after they buy from you best of all I’m going to
show you how to set this up for yourself step by step if you’d like to see more
marketing strategy videos like this and please click subscribe and click on the
bell to get notified every time I release a new video before I show you
the content islands framework I want to explain why we created it a few years
ago we were following a popular content marketing framework called the hub spot
inbound marketing methodology this is a really clear way for people who are new
to content marketing to think about the journey people should go on with your
brand this model tells us that we should create content to attract our audience
to our website then we should convert those visitors into leads close those
leads into customers and then delight those customers so much that they tell
their friends and colleagues and become promoters of our business however the
problem with this model is that it’s not the best process to follow if you’re
starting to create content and the reason is that you don’t really want to
attract people to your website if you haven’t already got a way to convert
them into a lead or a customer so what the inbound methodology really gives us
is not the process to create content but the result we’re looking for at the end
of the process in addition to this with this model it’s all too easy to create a
piece of content here a piece of content they’re all on different topics and this
means that the content you create might not work together to achieve your goals
so if we’re looking for a process to follow to actually create content
another model we could look at called the hub-and-spoke model this says
we should create our hub first which acts as our lead generation piece and
then create smaller pieces of content to support it this solves the shortcomings
of the inbound methodology as a content creation process but the hub-and-spoke
model is purely based around acquisition it just doesn’t take into account the
nurture or after sales process so it’s for this reason that we created the
content Islands framework we wanted a simple process to follow so that we
could create effective marketing content the content island framework starts with
your island this is a lead generation piece such as an e-book a white paper a
webinar or a report basically this needs to be a high value piece of content on
your chosen topic and ideally this should be gated so you asked for the
person’s name and email address in exchange for downloading it this is the
perfect way to generate new leads for your marketing funnel an example of this
is our wise out ebook called how much doesn’t explain a video cost so now that
you’ve got your lead generation piece the next part of the content islands
framework is feeder content this is represented by boats planes and
helicopters feeder content needs to generate traffic it’s a way for you to
feed traffic into your island piece so this type of content could be blog
articles social media posts emails display adverts original research and
data infographics interviews videos or gasps posts in simple terms these pieces
of content will be found online by your target audience through the search
engines or you could target your audience through advertising or
partnerships feeder content needs to be on the same topic as your Island
but each of the feeder pieces can be on niche parts of the topic in my example
we created blog articles and other pieces of content around the cost of
explainer videos then when somebody reads one of these articles they’re
pointed towards our Island content for example they might have searched for how
much does animation cost they find our blog article in the search engine
results page read it and then they’re pointed towards our high value island
piece so there now a lead in our marketing funnel and more than that
we know that their interest is in the cost of an animated explainer video
but the content islands framework doesn’t stop there
want songs on our island we want to look after them we should get them the best
on the lounger in the perfect spot on the beach with their favorite cocktail
but in reality we want to support them with further information around the same
topic we want to educate that prospect further so they decide to buy from us
and then support them so they have the best experience possible with our brand
and then tell their friends as such the beach in the content islands framework
is the process of nurturing and supporting leads and customers in our
example we send prospects more information around the costs of
explainer videos by email we also tell them how much it costs for us to create
an explainer video and see if that fits their budget this is the time to educate
them and support them on their journey towards making that all-important buying
decision then once they’ve bought we need to support them with after sales
and service make them so happy that they tell their friends and the reason that
this content islands framework is so successful and effective is that it
focuses our mind around creating a series of content that attracts converts
closes and supports people in their journey with our brand it gives us an
order to create content end and makes us think about how each piece of content
works as the whole each content island you create should be
based around a single topic the island should be the high-value piece of
content that provides a lot of information around a broad topic and the
feeder pieces should be smaller niche ways for people to enter your island
when people visit your island you’ll generate leads but more than this it
also indicates that they’re interested in a particular topic and this means
that you can provide much more value and support and information around the same
topic by chat email phone or retargeting your first content island is really just
a starting point no it’s important to create multiple islands for your
business in fact create one island for every area of interest of your business
and that way people can go through a journey based on their specific
interests now I hope you found this useful I’d love to know how you’re
implementing content islands for your own business and if I can be of any help
or our team can be of any help with creating content for the different parts
of your islands please email me directly at [email protected]

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