5 Simple Ways to Get More Traffic to Your Website (2020)

5 Simple Ways to Get More Traffic to Your Website (2020)


Congratulations, you’ve set up your
website and that’s a big accomplishment. The next step I want to do is I want to
walk you through a few things that you can do to increase traffic to your
website. That’s a really big challenge that people who start their website have
so let’s walk through some things to get you started on the right track. The items
that we’ll be covering in this video are we’ll do keyword research first and once
we do that let’s create a useful content outline for all of your articles. We’ll
apply SEO basics to your website to make sure that it’s seen in the search
engines. We’ll share on different social networks, this will provide the initial
traffic that your site will need and then we’ll start an email list so to get
started let’s talk about keyword research. It’s absolutely one of my
favorite things to do when starting up a website because it allows me to go
through and see what users are searching for in Google and what you can do before
you start keyword research using a tool, go ahead and take pen and paper, I know
it’s old school, but go ahead and take a pen and paper and do a brain dump of all
the topic ideas that you have and that you know about your business. This will
really give you an idea of what all you’re going to talk about on your
website and let you kind of organize all of the ideas. So after you’ve done the
brain dump I’m going to show you two tools that you can use to get even more
keyword ideas so let’s get that going. The first tool I’ll show you is ahrefs, if
you’re familiar with other tools like semrush then you can use that but I’m
comfortable using ahrefs and I love it so I’ll show you this one and as I said
before it is a paid tool but you can do 7-day trial for seven dollars and
honestly with a new website that’s going to be plenty of time and energy to
really gather up a whole bunch of keywords that will take you years to
write about. So the seven day trial will probably work best for you
but if not don’t worry I’ll show you a free alternative in a minute. We’re going
to do the keyword Explorer tool and with this you want to enter your seed keyword
or the main keyword idea that your business is about. For instance I’ll put
in plumbing as a seed keyword and then what we’ll do is we’ll go out
and it’ll do a few things it’s going to check the volume, that means it’s the search
volume, how many people a month type in plumbing. You’ll also see the keyword
difficulty, that’s for how difficult might it be for your website to rank. The
other thing I like about this is I typed in plumbing but it’s going to bring back
a ton of keywords related to this topic. You’ll see having the same terms it’ll
bring back it also ranks for, that means a website that ranks for plumbing is
also ranking for these other keywords and you see the volume of the other
keywords here. They will give you search suggestions and then these are newly
discovered, that means that these are new keywords that have just come into their
database. So one of the first things I’ll do when I’m doing my keyword research is
I like to go down to the questions area. Questions surrounding your keyword topic
are super helpful. You could write the answers to multiple questions on your
industry and your, your site would become immensely helpful to anyone who’s
searching for that and then these are all of the questions. There are twenty
over twenty five thousand keywords in a question form the question form is who,
when, how, why, what and they’re all pulled in. Since there are so many keywords we
can drill down and start to filter on some of these items a little bit more.
What I like to do is if I’m a brand new website then I want to make sure that my
keyword difficulty is thirty or less and again these are estimations that these
tools use to identify how difficult it might be for a website to rank. So to
pare it down a little bit I’ve added in the keyword difficulty of thirty would
be the maximum and now it brought back 408 keywords that I can write about. So
looking at some of these my main columns that I worry about are the keyword. Can I
write about this topic? There’s a very interesting parent topic if you want to
start categorizing some of your topics then this gives you a good idea of that.
You have the keyword difficulty which is their estimation of how difficult it might be for a new website to rank for these
keywords. The lower the better for you and then I also like to look at the
volume. The volume is the estimated volume in a month that this keyword is
being searched for. So it’s estimated that about 700 people type in, “When was
indoor plumbing invented”. you definitely want to go through here and get rid of
any that might not work for your website. Don’t feel like you need to write about
these things. So for questions we have 408. I’ll go ahead and click export. You
can do a quick export here where you save it locally, name it something that
has meaning for you, and now I have all my questions that I can write articles
about. Aside from the questions I like to go to all keyword ideas and that will
bring up just a ton of keyword ideas for you again I’ll go to 30 as my max and
that’s simply for the first round of articles that I’m going to write. I want
to write for the maybe easier ones to rank for. You see that brought it down
but we still have a lot and that’s okay. Once we click export it’ll export the
first thousand rows and that is still a lot to write about and like I said if
you don’t have a ahrefs or if you’re not interested, there is another great tool
called AnswerthePublic and it’s, it’s a free tool you can go pro but it’s a free
tool. All you want to do is go in here, select your region or your language, type
in the keyword and get questions and what answer the public is doing, say I’m
gonna open up Google and I’m going to show you. When you go in and you type in
plumbing you see that Google is doing an auto suggest. These are like the top
keywords, if I hit a spacebar and start going through the alphabet then those
words change and I could do this all day long and I’ll see all the different
topics related to plumbing. I can also do this where I do how plumbing and start
going through the list as well. But that can be kind of tedious and I might not
want to spend all my day doing that. The other thing it’ll do is when you do a search, Google
has a tendency to say, bring that people also ask for, so AnswerthePublic
is doing all of that for you. In, on their website and what it does is it will
bring back all these questions, prepositions, comparisons, and it will
bring back the whole alphabet and what you get is this great visual of plumbing
and the questions related to plumbing that then you can go in and write these
topics. Now if you don’t want to keep moving your head around you can go up
here and click data and it’ll show all of that in a data format. So you can see
all of the questions that are being asked in Google so then you know exactly
what people are searching for and you can answer those questions. So think
about how powerful that keyword research is in doing that. What you can do is go
ahead and click download the CSV file so you can have it locally and you can
start going through this whole list and just answering all those questions and
writing articles about that. So that is the power of keyword research and it’s
probably one of the reasons why I love it the most it’s like a puzzle that
you’re putting together. Now as much fun as keyword research is there comes a
time when you have to stop doing the keyword research, you’ve gotten all the
keywords you can pull together and it’s time to start creating the useful
content for your visitors and this will be the bulk of your website. So in
creating useful content let’s talk about a few of the things that you’ll want to
make sure that you do. First you want to be thorough, it used to be that you could
throw together 500 word article and it would rank okay in Google’s eyes. That’s
not really the case anymore A) how much information are you really gathering
to answer the question or to give the information to your user. Five hundred’s really not going to be it your minimum is probably going to be a
thousand and really in many reports that people have done the top results on
Google are actually closer to two thousand words or more. Now that doesn’t
mean to just fluff and add content in there even if it’s not needed. Just be
thorough however long or short that is to answer the user intent. The next thing
you want to do is make sure that your content is
readable. Let me show you really quickly what this means. Both of these articles
on the left and the right are the same article, but which one would you rather
read? When I look at the one on the right I just want to run away because this is
just a wall of text and I just can’t see where I’m starting where I’m ending. On
the left you have the content, you have a lot of whitespace.
We break up the information with things like images, sub headers, numbered lists,
bullet points, and all of this helps me to scan or read the content as I’m
scrolling through it. So make sure that the content is readable. The next thing
you want to do is once you’ve created the content, you’ve made it readable, you
also want to create great headlines and let me walk you through what I mean by
this. Headlines are one of the most important parts of your whole article, in
fact there are people who will actually take the same amount of time that it
takes to create the article to write their headline and so let’s look at this
in detail. So if you’re an expert in plumbing you probably know exactly what
your site is about and exactly what you’re about to talk about. You want to
say something like you’re doing it wrong and then you’re going to go into the
article and discuss how to fix a leaky faucet or whatever the article is about.
Well that’s okay, you know what the article is about
but the problem is Google doesn’t know what the article is about, they see the
content in your article, but it’s not tying up with the headline and so
they’re more likely to not rank you very high because they’re just not sure what
it’s about. What you really want to do with the headline is you want to make
sure that you have the keywords that you saw people are using when they’re
searching in Google. Make sure you have those keywords in the headline
themselves. So let’s try it again, how to fix a leaky faucet. Well that’s actually
really good, it has all the keywords that the user will probably search for and so
it’s going to satisfy Google they’re gonna say oh the headline is about leaky
faucet, it’s scanning through your article itself it notices keywords
that are associated with fixing a leaky faucet it says okay this is probably a
really good one. I’m going to rank this and let people
see it in the search results when they search for this. So you think you’re
probably done, well not exactly because you’re answering the question for Google
and Google’s going to show you in the results but the problem is when a reader
goes through and they’re scanning through all of the available articles in
the Google search results so they’re probably going to skip it because yeah
it’s serving the purpose but it’s not really exciting them on how it’s going
to fix their leaky faucet problem and how it’s going to fix their issue and
what you can do to fix that is you’ll want to add power words. OptinMonster has
a great resource on their website and it showcases 700 different power words that
you can use for your headline and I’ll link in the description below so you can
have it. So let’s go back to our example and let’s try it one more time. Okay, so
let’s try eight easy ways on how to fix a leaky faucet today and notice we put
that in parentheses. Parentheses or brackets seem to give a little extra
umph for people when they see it. We’re giving them different ways that they can
do it, are they going to be easy? Yeah, they’re going to be easy and that they
can do that today they don’t have to wait for the weekend or some other time
to fix their leaky faucet. So really take some time to go through
and craft the perfect headline for your articles. Okay, once you’ve created your
content and you’ve done a great job of your new headline you want to apply some
SEO basics to your articles. All that means is you just want to make sure that
the search engines have a better chance of finding your articles. We already did
that by making sure that the keyword is in our title, making sure that some of
the keywords are all throughout our article, the next thing you want to do is
if you have any images in the article you want to make sure that the title as
well as the alt text are filled out. This is great for SEO but it’s also important
for accessibility. That’s for people who can’t see, they rely on readers to tell
them what the images say with the alt text. You’ll also want to make sure that you
do internal linking. You’re going to have more than one article and
do you want to tell Google what all of your articles about. I’ll give you an
example. This is a guide on our website on how to get more traffic to your
website and throughout the article we have links here and you see when I hover
over this down at the bottom it says where it’s going. So these are internal
links on the website and they do a little help to tell Google what this
article is about so this is the anchor text. It’s also the keywords that I want
this article that I’m pointing to, to rank for and you’ll want to do a lot of
that for your website as well. It helps Google know more and more what your
website is about. It also helps people if they’re reading through the article if
they’re interested in what you’re talking about that it’s an easy way for
them to click on that to go to that next article and read that as well. One of the
ways that you can help with your SEO basics is install a, an SEO plugin like
the Yoast SEO plugin and it just gives you green and yellow lights to let you
know if you’re on track for doing some of these things. If you want to go
further than that we have the WordPress SEO guide on our site that I’ll link in
the description so that you can see some of the other ways to improve your SEO as
well. Great, now that you’ve started creating articles and you have some on
your website the next thing you want to do is go ahead and start doing some
online networking. This is kind of the same thing as if you’re building a store
in your town and you go to the local Chamber of Commerce to get your name out
you go to local conferences or local meetups and you hand out your business
card it’s kind of the same thing that you want to start doing online as well.
SEO takes a while and it will take a little while for your articles to start
coming up in Google search so you want to help that out by creating social
networks and really getting involved online if you can to help with this
process. So like I said you can create your social profile and the different
social networks. If you’re a local business create a Facebook page, create a
profile in Google my business, let me show you what Google my business is. If I’m
searching for a plumber near me, these results are because they are in Google
my business. So you’ll want to set up Google my business especially if you’re
a local business setting up shop. The next thing you want to do is go ahead
and get into some online communities. There are several Facebook groups, I
would say Facebook pages you’ll want to have for local business but I wouldn’t
spend a whole lot of time on your Facebook page because Facebook’s
algorithm has just changed that they really aren’t wanting anybody to go off
of Facebook. But, Facebook groups are still really important and that’s for
any industry related thing if there is a town group for instance my town has a
word-of-mouth group on Facebook that anyone can go to to ask people’s
opinions on a local business and then the local business owners can chime in
there too. So see if there’s a Facebook group for your community. Other search
engines, what I mean by other search engines are Pinterest kind of considered
a social network but it and YouTube are actually also their own search engines
YouTube is the number two search engine so if you’re creating a craft related or
a visually appealing service or if you have a visually appealing service or
product then Pinterest can drive a lot of traffic to your site. The same thing
with YouTube, if you have a service that you can do a lot of videos for. Also go
to a lot of Q&A websites, you have things like Reddit, Quora where you can find what
people are asking for and you can share your response and your experience with
them and then if it’s related go ahead and drop a link in there. Now you’ll also
want to make sure that you’re sharing useful information and you’re not just
going to these groups spamming them with your links just provide value. I’ll give
you an example of something happened this morning, someone shared in a
blogging group the results that happened for him. He’s part of a biking group and
he asked for other people’s opinions on the best tire pressure that they should
have for fat tires and everybody helped and gave them their idea. He went off and
created an article that should be helpful for people looking for that
information. He went back to his group and just shared the information said
thanks for giving me your input by the way here’s the link to the article that
I wrote based on what you all said and from just sharing that
information and asking for feedback and help he got 300 visitors that day and
it’s a very new website so it was pretty surprising for him to get that many
visitors in one day just by being part of these groups and being helpful. And
finally, let’s talk about building an email list. You’ll want to give your
users a way to get on your email list by doing just a simple optin form that
just has a name and email and you tell them that what they’ll be receiving once
they get on your email list and at a later date even add a lead magnet and I’ll
share with you a resource of several lead magnet ideas that you can choose
from. But, I would say to begin with just go with the optin form and get it on
your website, you can have it to where you put the optin form on at the end of
every article and I would even do this before you get going on the online
networking. With an email list you can continue to drive repeat visitors back
to your website by continuing to send them emails when say you update your
blog post and that’s really helpful to grow your traffic. In this video we’ve
covered five different ways to get more traffic to your website and in the next
video I’ll walk you through the six ways that you can generate more leads to your
website. Did you learn today’s video? If so subscribe to our YouTube channel and
we’ll send more helpful tips to help you manage your WordPress website and thanks
for watching.

14 thoughts on “5 Simple Ways to Get More Traffic to Your Website (2020)

  1. I could not get Answer the Public to provide any results in free version. It would not even let me choose a location.

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