2020 HEDNA LA – Goals for 2020 – Rob Torres, Google.

2020 HEDNA LA – Goals for 2020 – Rob Torres, Google.


Our goal is to continue to grow our partner’s business profitably We really do Our products and services are so measurable You put in what you’re gonna get out We’re really really focused on Especially – and I tell my teams this all the time – Just because Google’s doing great doesn’t mean all your partners are doing as well And never go in and think that that’s the case Many times, especially as – I think a lot of people are worried about 2020 in terms of a recession or what’s gonna happen and “is our business slowing?” And I’ve told my team, you know you need to be really conscious of this and really understand how you can be there to help them through some of these periods, because we do have a platform that can be very very efficient If you utilise it right, so Number 1 goal is really continue to grow obviously our business and our partner’s business I really want us to hopefully Number 2 is really help people understand How we’re continuing to stitch together All of travel Vs. the the disparate products Because I don’t think people really necessarily In this room and if you’re in travel, you get it, but The users themselves don’t really understand that these are travel products that Google’s creating Stitching some of that together a bit more so that people understand that they If they’ve come to Google Flights and loved it That maybe looking for a hotel wouldn’t be such a bad thing on Google as well So we’ll continue to do that And I think – you know There’re just really, you know – We talked a little bit about video and YouTube but I think I’d love to see more of my partners that work with us Understand the value that video is I mean it’s such a changing – You talk about trends that are changing – The number of people that don’t watch traditional television anymore is staggering and video really is the place where a lot of people go to get their content But very few travel partners really have embraced That platform, and so We’re trying to change a bit of that We’ve got some pretty steep goals in video Internally, in 2020, to get At least educate, and I’m hoping get people to test try out the platform So we’ll see, but, it’s always fun! That’s for sure It is isn’t it

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