2020 HEDNA LA – Fireside chat recap – Rob Torres, Google.

2020 HEDNA LA – Fireside chat recap – Rob Torres, Google.


Rob Torres, great to have you here Thanks for joining us Thanks for having me You just finished your fireside chat at the HEDNA LA conference 2020 Would you like to give us perhaps just a recap for those that weren’t in the room some of the main issues that were touched on by the audience What are the questions that you got from the audience in relation to Google and travel? Well I think ah – yeah absolutely, I think, you know the biggest question that I get from many and that were on – certainly this group’s mind was, really What is Google doing in travel? Why are they in travel? And why is it so important? And I shared with them that, you know it really is no different than Google’s mission to organise information and make it universally accessible We want to do that in travel because travel is one of the most queried areas that we get And so, because of that we learned early on that we need to continue to improve the answers that we deliver you know the answers that we give to the users And so We always talk about “it’s not all about 10 blue links anymore”. You know, people want relevant information in the time, and so we’ve – We’ve begun to aggregate more travel content to actually helpfully deliver better, more relevant answers. And so our mission in travel is really to provide, useful information, for travellers. To make trusted decisions effortlessly And really, hopefully Simplify that very Difficult Decisions that people have to make around travel there’s so many options, and if we can help make that simpler We help more, we get more people travelling which actually helps all of our partners that we XX The other thing is you know, I think people ask, you know Who are you trying to be? And at the end of the day we’re really trying to Support all areas in travel and all partners in travel Whether it be OTAs Metas Or it be Brands Hotel suppliers direct, or Cars or cruise, or Destinations We want to help and support all of them and helping provide more qualified leads for them better efficient and effective And so that’s really the platform that we’ve developed

One thought on “2020 HEDNA LA – Fireside chat recap – Rob Torres, Google.

Leave a Reply

Your email address will not be published. Required fields are marked *